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"Fundraising is built upon GuideStar.
AmazonSmile, Network for Good and JustGive (just to name a few) are pulling your organization's information from GuideStar ... donations are mailed to the address listed in GuideStar! Nonprofits need to understand the importance of keeping their GuideStar entry current."
-Heather Mansfield, best-selling author and principal blogger at Nonprofit Tech for Good