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In This Issue:
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Getting the Word Out, Part IIAn effective news release is the first step in communicating your nonprofit's activities to the public. The next step is to ensure that your release is distributed to the proper publications. Take a look at some news wire and distribution services that can help you get your release published.
Strategic Planning: Cutting through the BuzzIs "strategic planning" just another meaningless buzz phrase? Not according to Cheryl Gidley of Gidley Consulting. Read about the importance of mission-based capacity planning and the benefits of modifying for-profit business processes to fit a nonprofit world.
Looking for Grants in All the Wrong Places?More than 90 percent of newsletter readers responding to December's Question of the Month indicated that they conduct all or most of their grant research on-line. But where are they looking? Find out if there are any on-line grant resources out there that you've been overlooking.
Nonprofit AdvocacyThere's a myth that nonprofits are barred from acting as advocates. Not true. Although some forms of advocacysuch as lobbyingare restricted, speaking out and acting for change are integral parts of the missions of many nonprofits. One site working to help nonprofits advocate wisely and effectively is NPAction, an online reference service hosted by OMB Watch. "Nonprofits face a number of barriers to participation in policy matters, including a misunderstanding of what's permissible and awareness of what's possible," says NPAction project manager Ryan J. Turner. "Moreover, there's a wealth of experiences and valuable resources generated by organizations, which are either not available on-line, or presented in a issue-specific context without regards to its broader potential to inform the activities of other groups." If your organization is involved in advocacy (or just thinking about getting involved), sites like NPAction and the Alliance for Justice's Nonprofit Advocacy Project can be invaluable sources of both information and inspiration.
Stat of the Month
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Volume 4, Issue 1, January 2004
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