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In This Issue Raising $$$ through Special Events
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From the President's OfficeDear Friend: Providing a neutral platform from which nonprofits can promote their commitment to transparency and accountability and then connecting millions of people to this information are two of GuideStar's mission-centric values. Starting in 1996, when we published the Directory of American Charities, GuideStar has consistently looked for ways to improve our service to all those interested in the nonprofit sector. I'd like to take a minute to highlight the steps we took in the latest version of the GuideStar Web site to improve our free public access to information about exempt organizations. ... Read more
Avoiding the Messaging TrapForget getting your message across—how do you determine what it is? Here are some tips for accomplishing that important task. Messaging is how we use words to move people to take action. The increased sophistication and power of tools at our fingertips has created a dangerous trap, however. A novice can now create a fairly sophisticated Web site or e-mail campaign. ... Read more
Please Pass the SaltThe longest journey begins with a single step. And successful fundraising may start with one simple phrase—and good table manners. What is it about money that scares us so much? Believe it or not, it's not asking people for money that makes us so crazy, it's asking for anything! ... Read more
Change ManagementYou're about to annnounce technology changes to your staff. You expect: (a) Weeping, wailing, and gnashing of teeth. (b) Sullen resentment. (c) Outright revolution. You want: Practical advice for preventing a, b, and c. When it comes to the challenge of adopting new technology, creating a communication centered planning environment and good requirements are themselves probably the most important change management processes. But there are many others which benefit from or even require the leadership of the executive director. ...
Raising $$$ through Special Events:
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