In This Issue
From the President's Office
Ten Tips for Staying Sane about Your Board
Promoting Your Brand
The Importance of Listening
Mapping the Nonprofit Universe
Question of the Month
Stat of the Month
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June Question of the Month
Has your organization ever raised funds through special events such as walks, auctions, dinners, bowl-a-thons, golf tournaments, or similar activities?
Share your answer |
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Dear Friend:
I hope you have had a chance to visit GuideStar 3.0, our brand-new Web site. What you see there is the results of months and months of very careful listening, many creative suggestions, and an enthusiastic group of users and customers. And, of course, a very talented and dedicated staff at GuideStar that worked many long hours.
Thanks also to all of you who took the time during the past weeks to share your thoughts on our plans for the site. We've tried to work out as many bugs as possible, but we readily admit that a few gremlins are popping up. So stay with us and call or e-mail immediately (customerservice@guidestar.org or 800-784-9378) if you have a question or concern.
Some questions are coming up frequently that I want to address:
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Are issues with your board making you dizzy? Regain your equilibrium with these tips.
- Let go of any written or unwritten rules you may have about the "right" way for board members to participate in fundraising. ... Read more
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Become a brand ambassador for your organization.
An excellent branding opportunity is about to present itself to one of your staff who is attending a party unrelated to your organization's business. The ensuing conversation can either be a boost to your organization's brand or a squandered opportunity. ... Read more
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When you talk to donors, the critical thing is to sell them on your mission. Right? Maybe not.
To the general public, tax benefits top the list of why people give to charity. But is that what motivated Joan Kroc to leave an estate gift of $1.5 billion to the Salvation Army—one of the largest gifts to a single organization? Read more
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Confused about the different types of exempt organizations and what's required of them?
"All 501(c)(3) organizations are not active charities," a Newsletter reader observed. He asked for "an article explaining the range and variety, including vital information like which nonprofits (religious) do not have to file 990s." Here are two articles from our archives and a reference chart with that information.
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Stat of the Month
Number of organizations found in the GuideStar database by searching the keywords "United Nations":
>3,700
(In honor of the 60th anniversary of the United Nations Charter, signed June 26, 1945) |
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