In This Issue

Patriotism or Blacklisting? October Question of the Month Results

How Ethical Is Your Nonprofit Organization?

Not Just for Madison Avenue: The Basics of Nonprofit Marketing

Give with Your Head as Well as Your Heart: GuideStar's Tips for Donors

From the President's Office

Question of the Month

Stat of the Month

Connecting Nonprofit Professionals Worldwide

Patriotism or Blacklisting?
October Question of the Month Results

In our post-9/11 world, should charities be required to check employees' names against government terrorist lists before receiving grants or contributions? Is such a measure the price we must pay for our safety or a violation of people's civil rights? Find out how Newsletter readers feel about this issue.

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How Ethical Is Your Nonprofit Organization?

Nonprofits exist to serve the public good. People who work for nonprofits want to make the world a better place. So the term "nonprofit ethics" is redundant, right? Not necessarily. Read more about this important topic—and why it affects everyone in the sector.

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Not Just for Madison Avenue:
The Basics of Nonprofit Marketing

With more than 1 million charitable organizations in the country, how do you ensure that donors hear your message? And that the right donors hear it? Perhaps marketing isn't just for slick corporate types bent on getting people to spend money. Learn more

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Give with Your Head as Well as Your Heart:
GuideStar's Tips for Donors

It's the time of year when people open their hearts and their pocketbooks. But with so many worthy causes served by so many dedicated organizations, what's a donor to do? Here are GuideStar's tips for finding the charities that are right for you.

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From the President's Office

Dear Friend:

The giving season is here. As is true for so many people, the next two months look to be especially busy ones for GuideStar.

Traffic to our Web site will jump as donors research their end-of-year contributions, reporters gather tips for giving wisely, and nonprofits update their GuideStar Reports. As it does throughout the year, our Information Technology staff will monitor the site's performance vigilantly during this expanded usage to ensure that it remains available 24 hours a day, seven days a week.

The number of telephone and e-mail inquiries—everything from forgotten passwords to finding Forms 990 on the site to questions about our products and services—will increase. Last year, customer inquiries almost doubled at the end of the year, from 3,748 in October to 5,583 in December. Read more

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