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American Heart Association, Inc. Organization Name provided in the GuideStar Exchange* as of 04/25/2014: American Heart Association, Inc.

Organization Name as listed in the IRS Business Master File as of 07/14/2014: AMERICAN HEART ASSOCIATION INC

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AKA  AHA
Dallas, TX
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GuideStar Summary

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&1002; Registered with IRS Legitimacy information is available
&1002; Evidence of Impact Expert Assessment and Reviews available
&1002; Financial Data Annual Revenue and Expense data reported
&1002; Forms 990 2013, 2012, and 2011 Forms 990 filed with the IRS
&1002; Mission Objectives Mission Statement is available
&1002; Impact Summary Impact Summary from the nonprofit and Charting Impact Report are available
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Basic Organization Information

American Heart Association, Inc. Organization Name provided in the GuideStar Exchange* as of 04/25/2014: American Heart Association, Inc.

Organization Name as listed in the IRS Business Master File as of 07/14/2014: AMERICAN HEART ASSOCIATION INC

* The GuideStar Exchange allows nonprofits to regularly update key information directly to GuideStar. It provides richer and broader information about their programs, impact, finances, people and more.
Also Known As: AHA
Physical Address: Dallas, TX 75231 
EIN: 13-5613797
Web URL: www.heart.org/ 
NTEE Category: G Disease, Disorders, Medical Disciplines
G43 Heart and Circulatory System
E Health—General & Rehabilitative
E03 Professional Societies & Associations
Ruling Year: 1949 


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Mission Statement

The American Heart Association's mission is to build healthier lives free of cardiovascular disease and stroke, America’s No. 1 and No. 3 killers. By the year 2020, our goal is to improve the cardiovascular health of all Americans by 20 percent while reducing deaths from cardiovascular diseases and stroke by 20 percent.The American Heart Association, founded in 1924,  is the nation’s oldest and largest voluntary health organization dedicated to fighting heart disease and stroke. To prevent, treat and ultimately defeat these diseases, we fund cutting-edge research, conduct lifesaving public and professional educational programs, and advocate to protect public health.

Legitimacy Information

This organization is registered with the IRS.

This organization is required to file an IRS Form 990 or 990-EZ.

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Annual Revenue & Expenses (IRS Form 990, July 2012)

Fiscal Year Starting: July 01, 2012
Fiscal Year Ending: June 30, 2013

Total Revenue $632,636,617
Total Expenses $591,341,173

Revenue & Expenses

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Balance Sheet (IRS Form 990)

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Forms 990 Received from the IRS Additional Information
IRS Form 990 is an annual document used by approximately one-third of all public charities to report information about their finances and operations to the federal government. GuideStar uses data from Form 990 to populate its database with financial information about nonprofit organizations. Posting Form 990 images on the GuideStar website is an ongoing process.

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Forms 990 Provided by the Nonprofit

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Financial Statements

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Annual Reports

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Leadership (GuideStar Exchange,
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April 2014)

Nancy Brown

Term:

Since Nov 2008

Board Chair (GuideStar Exchange,
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April 2014)

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Board of Directors (GuideStar Exchange,
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April 2014)

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Officers for Fiscal Year (IRS Form 990)

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Highest Paid Employees & Their Compensation (IRS Form 990)

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People information was last updated by the nonprofit in April 2014

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Programs

Program: Program Overview (GuideStar Exchange,
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April 2014)

Budget:
$471,243,724
Category:
Diseases, Disorders & Medical Disciplines
Population Served:
General Public/Unspecified

Program Description:

Operation Heartbeat-Chain of Survival Operation Heartbeat is a national, community-based initiative the American Heart Association has developed to improve the national sudden cardiac arrest survival rate. Of all people who suffer sudden cardiac arrest outside a hospital, only 5 percent survive. More than 600 Americans die every day from sudden cardiac arrest, amounting to a staggering annual death toll of 220,000. Operation Heartbeat focuses on a sequence of four actions that the American Heart Association calls the chain of survival, a proven method for improving sudden cardiac arrest survival. These actions include 1) Early Access, calling 9-1-1 to access Emergency Medical Services (EMS); 2) Early CPR; 3) Early Defibrillation; and 4) Early Advanced Care. Operation Heartbeat strengthens the chain of survival by mobilizing local communities and advocating that programs are implemented to strengthen each link of the chain. Operation Stroke is a community-based program of the American Stroke Association, a division of the American Heart Association – is implemented by a coalition of volunteer healthcare professionals (dispatchers, emergency transport drivers, paramedics, fire and police officers, emergency room physicians, nurses, neurologists, neurosurgeons and many others) and civic leaders. The goal of Operation Stroke is to reduce the number of people who die or become permanently disabled by stroke. The American Stroke Association is doing this by: increasing public awareness of stroke warning signs; increasing the healthcare community’s ability to transport stroke patients; increasing the number of stroke patients who arrive at the hospital in time to receive treatment; and providing access to appropriate acute care for stroke patients across America. Get With The Guidelines Get With The GuidelinesSM is a new hospital discharge program that will help reduce the risk of recurrent heart attacks and strokes in patients with coronary and other vascular diseases. The Get With The GuidelinesSM program works by mobilizing teams in acute-care hospitals to implement the American Heart Association’s secondary prevention guidelines for patients with coronary and other vascular diseases. The program advocates using quality-improvement measures such as care maps, discharge protocols, standing orders and measurement tools based on the secondary prevention guidelines, which are also endorsed by the American College of Cardiology. The guidelines address these risk factors: smoking, hypertension, hyperlipidemia, physical inactivity, obesity, diabetes, atrial fibrillation, alcohol and drug abuse. MyHeartWatch.org MyHeartWatch.org is a free online behavioral modification program that can help you lose weight, feel better, improve your health and reduce your risk for coronary heart disease and stroke. The MyHeartWatch.org interactive health management program can help, offering features such as Ask An Expert, Recipes, Health Planners including weight and nutrition calculators, exercise diaries and more. Visit this new free “caring community for preventing heart attack and stroke” at www.myheartwatch.org. Additional American Heart Association programs that help people reduce their cardiovascular and stroke risk includes: women and heart disease, cholesterol, high blood pressure, heart and stroke risk factors and warning signs, physical fitness, nutrition and CPR training for adults and school children. Special Events American Heart Walk The American Heart Walk is the premier fundraising event for the American Heart Association, with a goal to raise $75 million in the next year for cardiovascular disease and stroke research and educational programs. Over 650,000 walkers will participate non-competitively in more than 850 events nationally in the coming months. Walking distances vary, although a majority of the walk routes are between 3K and 5K. The American Heart Walk is a fun, heart-healthy activity that the whole family can enjoy, while raising critical funds for research and education. The American Heart Walk celebrates survivors and honors the memory of those inflicted by this country’s No.1 and No. 3 killers---heart disease and stroke. Train To End Stroke American Stroke Association’s Train To End Stroke Marathon Training Program and Fundraiser is for experienced and novice runners and walkers, and everyone in-between. Participants train for four months with an experienced coach to learn how to run or walk a full or half marathon, while raising funds for stroke education and research. It’s about reaching personal fitness milestones and becoming a champion for yourself and others who have experienced a stroke. Jump Rope For Heart Jump Rope For Heart teaches rope-jumping skills that are fun. It promotes the value of physical activity to students while they participate in a team or cooperative effort. The program increases understanding of the seriousness of heart disease and stroke and the lifelong health benefits of physical activity and a heart-healthy lifestyle. While teaching students to set and achieve goals, they discover that they can make a difference. Jump Rope For Heart builds character through the spirit of volunteerism and community service. Five million elementary school children in 20,000 schools nationwide participated last year in the Jump Rope For Heart program. Other American Heart Association special event programs include ‘black-tie’ galas held in local communities and Hoops for Heart, a program for junior high students that teaches basketball skills and how to live a heart-healthy life.

Program Long-Term Success:

Funded $133.5 million in cardiovascular research- bringing the American Heart Association's 10-year total research investment to over $1 billion.

Program Short-Term Success:

Program Success Monitored by:

Program Success Examples:

Expert Assessment

The Alliance for a Healthier Generation works to improve childhood nutrition by encouraging physical activity and healthy eating habits. The organization's high profile partners have helped them influence schools and policymakers on a national scale. Read More »

Expert Reviews and Comments

2013 Philanthropedia Top Nonprofit

This organization is a 2013 Philanthropedia top nonprofit, recommended by experts as having high impact.

These expert reviews were generated through Philanthropedia's research methodology to identify high-impact nonprofits. Learn more

Evidence of Impact

Experts have recommended the American Heart Association, which they claim is doing impactful policy advocacy work related to childhood obesity. Their partnership with the Robert Wood Johnson Foundation is cited as evidence of their impact within the field. Their research and prevention efforts are also evidence of their impact, according to experts.

Policy Work
They were funded by the Robert Wood Johnson Foundation to be the advocacy hub for efforts to reduce childhood obesity. Researcher and Faculty
They are making a huge impact on public policy. They are also supporting research and prevention. Nonprofit Senior Staff
The AHA uses science to support nutrition efforts and has local affiliates to push state-wide policy change. In addition, the AHA has been chosen to lead Robert Wood Johnson Foundation efforts on obesity prevention. Other
Strong Reputation
This is a great, large organization with vision for success and track record to make change. Nonprofit Senior Staff

Organizational Strengths

Experts say that the American Heart Association's strengths include their branding and marketing. The organization's unique approach of linking science with policy advocacy is also cited as a strength. Finally, the organization's reputation and track record were highlighted by one expert.

Results
They have a good track record. Researcher and Faculty
Branding and Marketing
They have a strong brand, an impressive national network, and effective marketing strategies. Nonprofit Senior Staff
Brand Recognition
Their strength is name recognition. Other
Approach
They take a complex approach, linking science to policy change. Also, the national office leads state-by-state efforts, while still allowing state autonomy. Other

Areas for Improvement

Experts recommend that the American Heart Association improve the speed of its work, which they say is often too bureaucratic. Experts also say that the organization should improve its communications, among local and national staff members and collaborators.

Speed of Action
So far they have been off to a slow start. Researcher and Faculty
Cut the Red Tape
They are overly bureaucratic and slow to act. Nonprofit Senior Staff
Questionable Messaging
The improvement is needed in truly living the mission. For example, they have come into schools and used children to raise funds for them, and then treated the students who raised the most money to a luncheon, featuring a popular pizza chain's stuffed crust pizza as the meal. What kind of message is that? Other
Improve Communication
They should develop better communication amongst the states and with national folks. Other
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