Basic Organization Information
Advertising Icon Museum Inc.
- Physical Address:
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Kansas City, MO
64112
- EIN:
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20-2562198
- Web URL:
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www.advertisingiconm...
- Year Founded:
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2005
- Ruling Year:
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2006
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Mission Statement
The mission of the Advertising Icon Museum is to enhance public appreciation and understanding of the myriad of fictional characters used for advertising and product branding and to explore how these iconic characters reflect the social and cultural values of their time.
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Impact Summary from the Nonprofit
Mr. Bubble® and the Jolly Green Giant® have made such a connection with the general population that it’s difficult to imagine a world without them. Characters used in advertising become part of the fabric of popular culture and emerge not just as physical symbols of the products for which they were created, but as icons that have come to characterize the values of entire generations. The Advertising Icon Museum will be the permanent home to the Madison Avenue Advertising Walk of Fame. Each year the public votes online for their two favorite icons and tag lines that they believe should be inducted into the Madison Avenue Advertising Walk of Fame. The museum will display and offer an educational interpretation of each inductee. The museum will house a 3,000-piece icon collection that will be displayed in a larger-than-life style house. The collection is made up of three-dimensional objects and original printed materials and is supported by radio and television advertisements.
Leadership
Mr. Howard Taft Boasberg
Term:
Since
July
2004
Profile:
Howard Boasberg built a career and two agencies proving that national public relations could be successfully accomplished from Kansas City. In the 1960s, Boasberg joined Robert Bernstein and Skip Rein to form Bernstein-Rein & Boasberg, where he was the director of client service and public relations. In 1981 he formed The Boasberg Company, which grew to become one of the 50 largest independent public relations agencies in the United States.
Leadership Statement:
The Advertising Icon Museum will serve the public in a number of ways. It will be educational, informative, inspirational, colorful, exciting, nostalgic, historic, stimulating and, most of all, fun. It will provide a pop cultural experience for people of all ages, backgrounds and interests as it explores the many ways characters created just for use in advertising have become woven into the fabric of modem life. It will be a survey of history and a look at what's happening now. And because advertising is as vibrant an industry now as ever, ours is a living museum that will continue to evolve with the times.
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Program:
Advertising Icon Museum
- Budget:
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$670,061
- Category:
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Arts, Culture & Humanities
- Population Served:
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General Public/Unspecified
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Children and Youth (infants - 19 years.)
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Adults
Program Description:
As a world-class institution for Kansas City, the Advertising Icon Museum will be the only arena for interpretation, exhibition and conservation of advertising icons in the world. The museum is the first institution of its kind to focus on advertising icons and to provide a place for the interpretation of these icons and their importance to our culture.
The Advertising Icon Museum will be the permanent home to the Madison Avenue Advertising Walk of Fame. Each year the public votes online for their two favorite icons and tag lines that they believe should be inducted into the Madison Avenue Advertising Walk of Fame. The museum will display and offer an educational interpretation of each inductee.
The museum will house a 3,000-piece icon collection that is made up of three-dimensional objects, original printed materials and is supported by radio and television advertisements.
Program Long-Term Success:
The public will have an enhanced appreciation and understanding of advertising and product branding through the use of advertising icons and fictional characters, and will be able to explore how they reflect social and cultural values.
Education is a key focus of the museum. Hands-on, interactive, educational programs are being developed that will enhance the public’s experience. Grade - and curriculum - specific programs will be available for school groups. Continuing education will be offered to advertising and marketing professionals.
The museum’s educational programs will shift the public’s perception of icons as commercial marketing tactics to them being icons that reflect our society and influence our culture. Each course, workshop or seminar will provide transformative experiences for everyday people.
Immediate programming needs are for the development of K -12 grade school curriculum and professional continuing education programs.
Program Short-Term Success:
The public, not only locally, but nationally and internationally, will have an awareness of the museum.
Program Success Monitored by:
Museum attendance, annual donations and corporate/ individual memberships. School field trip attendance and positive responses on the museum's comment cards regarding the educational programming will also be monitored.
Program Success Examples:
Program:
Traveling Exhibitions
- Budget:
-
--
- Category:
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Arts, Culture & Humanities
- Population Served:
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General Public/Unspecified
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Children and Youth (infants - 19 years.)
-
Adults
Program Description:
The Advertising Icon Museum will host and display unique pop-culture exhibits in the temporary exhibit gallery.
Program Long-Term Success:
To fulfill the mission of the Advertising Icon Museum -- to enhance public appreciation and understanding of the myriad of fictional characters used for advertising and product branding and to explore how these iconic characters reflect the social and cultural values of their time.
Program Short-Term Success:
To research and schedule temporary educational exhibits three to five years in advance.
Program Success Monitored by:
Funds will be secured to underwrite the costs associated with scheduling temporary exhibits 3-5 years in advance.
Program Success Examples:
Program:
Interactive E-Learning Experiences
- Budget:
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--
- Category:
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Arts, Culture & Humanities
- Population Served:
-
General Public/Unspecified
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Children and Youth (infants - 19 years.)
-
Adults
Program Description:
Throughout the museum visitors will engage in interactive learning through video monitors, Web sites, touch screens and other state-of-the-art educational technology.
Program Long-Term Success:
To fulfill the mission of the Advertising Icon Museum --to enhance public appreciation and understanding of the myriad of fictional characters used for advertising and product branding and to explore how these iconic characters reflect the social and cultural values of their time.
Program Short-Term Success:
Research, develop, produce and execute several interactive learning stations throughout the museum.
Program Success Monitored by:
Computer technology will be able to monitor how much the e-learning tools are being used in the museum and on the museum's Web site.
Program Success Examples:
Evidence of Impact
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Organizational Strengths
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Areas for Improvement
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