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WHYY INC Name provided directly to GuideStar from organization* as of: 06/15/2015: WHYY INC

Organization Name as listed in the IRS Business Master File as of 06/08/2015: WHYY INC

* GuideStar encourages organizations to regularly update information on their GuideStar Nonprofit Profiles. This provides richer and broader information about their programs, impact, finances, people and more.

AKA  WHYY
Philadelphia, PA
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GuideStar Summary

&1002;      Updated Profile Committed to transparency ?
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&1002; Registered with IRS Legitimacy information is available
&1002; Financial Data Annual Revenue and Expense data reported
&1002; Forms 990 2013, 2012, and 2011 Forms 990 filed with the IRS
&1002; Mission Objectives Mission Statement is available
&1002; Impact Summary Impact Summary from the nonprofit is not available
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Basic Organization Information

WHYY INC Name provided directly to GuideStar from organization* as of: 06/15/2015: WHYY INC

Organization Name as listed in the IRS Business Master File as of 06/08/2015: WHYY INC

* GuideStar encourages organizations to regularly update information on their GuideStar Nonprofit Profiles. This provides richer and broader information about their programs, impact, finances, people and more.
Also Known As: WHYY
Physical Address: Philadelphia, PA 19106 
EIN: 23-1438083
Web URL: www.whyy.org 
NTEE Category: A Arts, Culture, and Humanities
A32 Television
A Arts, Culture, and Humanities
A34 Radio
A Arts, Culture, and Humanities
A23 Cultural, Ethnic Awareness
Ruling Year: 1959 


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Mission Statement

WHYY is the Philadelphia region’s prime public media service, providing news when you need it, entertainment when you want it and education when it counts — on TV, radio, the Web, mobile devices and in the community. Visit WHYY.org for program schedules and information.

Legitimacy Information

This organization is registered with the IRS.

This organization is required to file an IRS Form 990 or 990-EZ.

Institutional funders should note that an organization’s inclusion on GuideStar.org does not satisfy IRS Rev. Proc. 2011-33 for identifying supporting organizations.

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Annual Revenue & Expenses (IRS Form 990, July 2012)

Fiscal Year Starting: July 01, 2012
Fiscal Year Ending: June 30, 2013

Total Revenue $27,615,608
Total Expenses $27,587,103

Revenue & Expenses

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Balance Sheet (IRS Form 990)

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Forms 990 Received from the IRS Additional Information
IRS Form 990 is an annual document used by approximately one-third of all public charities to report information about their finances and operations to the federal government. GuideStar uses data from Form 990 to populate its database with financial information about nonprofit organizations. Posting Form 990 images on the GuideStar website is an ongoing process.

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Forms 990 Provided by the Nonprofit

Financial Statements

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Annual Reports

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Leadership

(GuideStar Nonprofit Profile,
GuideStar encourages organizations to regularly update information on their GuideStar Nonprofit Profiles. This provides richer and broader information about their programs, impact, finances, people and more.
June 2015)

Mr. William Marrazzo

Profile:

William J. Marrazzo is President and Chief Executive Officer of WHYY, Inc., the leading public media organization serving the Philadelphia region, the state of Delaware and southern New Jersey. Marrazzo is a leader in the development of new digital technologies to facilitate the region’s educational reform and economic development programs. His work has resulted in creating products and services in rapidly changing marketplaces to enhance lifelong learning through television, radio, online and in person. Today, WHYY boasts significant market share and is one of the strongest financially performing public media outlets in the country. Before joining WHYY in November 1997, Marrazzo, a senior executive, served as President and CEO of Roy F. Weston, Inc., an environmental consulting firm in West Chester, PA, and as Water Commissioner of Philadelphia. In addition to his corporate responsibilities, Marrazzo has had a lifelong commitment to civic affairs. He is a member of the board of directors of several community organizations including the Greater Philadelphia Chamber of Commerce and the Friends of Independence National Historical Park.

Board Chair (GuideStar Nonprofit Profile,
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June 2015)

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Board Co-Chair (GuideStar Nonprofit Profile,
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June 2015)

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Board of Directors

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Board Leadership Practices (GuideStar Nonprofit Profile,
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June 2015)

?

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

Board Orientation & Education ?
Why does this matter? Without clarity around their responsibilities and expectations, board members are not positioned to succeed. They may find themselves challenged to fulfill their governance responsibilities or frustrated by the expectations that the organization has set for them. BoardSource recommends that every new board member participate in a formal orientation process, and that all board members sign a pledge or agreement committing to their board service and to all of the responsibilities and expectations that come with service. Ideally, board members also should participate in a formal governance training program prior to serving on a board.

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?
Yes
CEO Oversight ?
Why does this matter? Oversight and management of the chief executive is one of the board’s most important legal responsibilities. The CEO or executive director is the board's single employee, and - just like any other employer/employee relationship - regular and written assessment is critical to ensuring that the chief executive and board are communicating openly about goals and performance. BoardSource recommends that boards conduct formal, written reviews of their chief executives on an annual basis, which should include an in-person discussion with the chief executive and distribution of the written evaluation to the full board.

Has the board conducted a formal, written assessment of the chief executive within the past year?
Yes
Ethics & Transparency ?
Why does this matter? A commitment to handling conflicts of interests is essential to creating an organizational culture of transparency. Boards should create and follow a policy for identifying and handling conflicts of interest, whether real or perceived. BoardSource recommends that organizations review the conflict-of-interest statement and require signed disclosures from all board members and senior staff on an annual basis.

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements within the past year?
Yes
Board Composition ?
Why does this matter? The best boards are composed of individuals who bring a variety of skills, perspectives, backgrounds, and resources to tackle the complex and strategic challenges confronting their organizations. BoardSource recommends that boards commit to diversity and inclusion by establishing written policies and practices, which include strategic and intentional recruitment of diverse board members, continual commitment to inclusivity, and equal access to board leadership opportunities.

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?
Yes
Board Performance ?
Why does this matter? Boards need to regularly assess their own performance. Doing so ensures that they are being intentional about how they govern their organization, which is a critical component of effective board leadership. BoardSource recommends that a board conduct a self-assessment of its performance a minimum of once every three years to ensure that it is staying on track with its roles and responsibilities.

Has the board conducted a formal, written self-assessment of its performance within the past three years?
Response Not Provided

Officers for Fiscal Year (IRS Form 990)

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Highest Paid Employees & Their Compensation (IRS Form 990)

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People information was last updated by the nonprofit in June 2015

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Programs

Program: WHYY Programs and Services (GuideStar Nonprofit Profile
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June 2015)

Budget:
$19,708,334
Category:
None
Population Served:
General Public/Unspecified
None
None

Program Description:

WHYY provides news and information, arts and culture and educational programming on three 24/7 broadcast channels (WHYY-TV, WHYY2 and Y Info), online streaming as well as mobile devices and on-demand cable. WHYY-TV offers a varied blend of the best national programming along with locally produced content. Y Info specializes in news and public affairs and the WHYY2 blends encores presentations of favorite local and PBS programs with self-help specials. WHYY productions include First, a weekly news and information magazine program dedicated to serving Delaware; Friday Arts, a 30-minute arts, culture and entertainment magazine; Flicks, featuring film critic Patrick Stoner’s reporting on top films and film stars; On Tour, a weekly performance and interview series showcasing the music scene in Greater Philadelphia; and On Stage at Curtis, presenting student recitals taped at the world-renowned Curtis Institute of Music. WHYY-FM’s news and information format, along with WHYY-HD radio arts and culture programs, offer the region a comprehensive radio service. WHYY-FM has a well-deserved reputation as a trusted source of news and information, combining such NPR programs as Morning Edition and All Things Considered with reports from WHYY’s local news team. WHYY is also the producer of Fresh Air with Terry Gross, covering the popular culture and public affairs and heard by about 5 million people each week on 500 public radio stations; NewsWorks Tonight, showcasing the best reporting and storytelling from WHYY’s talented staff of journalists plus content partners; Radio Times, a thought-provoking, engaging and timely program that tackles issues of concern in the Delaware Valley and beyond; Voices in the Family, featuring Dr. Dan Gottlieb and guest experts, who join thoughtful callers to discuss issues that affect individuals and society; You Bet Your Garden, an hour of “chemical-free horticultural hijinks in which host Mike McGrath offers lawn, garden and landscaping tips; and The Pulse, stories at the heart of health, science and innovation. All of WHYY’s audio programming is also available on WHYY.org as streaming content, podcasts or special Web-only features. NewsWorks.org is a news and information Web service that features multimedia storytelling, participatory content and a network of content partners including Plan Philly. Lifelong learning has always been at the core of WHYY’s mission. WHYY broadcasts more than 60 hours of educational programming for children each week. The Dorrance H. Hamilton Public Media Commons puts state-of-the-art equipment into hands of teens, teachers and adults of all ages and instructs them in audio and video production, shooting and lighting techniques, sound recording and digital editing.

Program Long-Term Success:

The 2014 fiscal year was another exceptional one for WHYY measured in terms of financial results, increases in all levels of membership and growth in contributed income. Within the positive membership trends we see "loyalty" reigning with tremendous growth in the auto-renewing or sustainer membership category. All of these positive financial outcomes supported the continued investment in content and program expansion. We maintained financial stability as our net assets increased while maintaining our goal to invest free working capital in program expenditures. This was accomplished by carefully controlling administrative expenses but was primarily due to the growth in membership (especially sustainers) and individual major gifts. The increase in net assets means that for the ninth out of the past ten years, our total revenues exceeded expenditures while expanding programming. This demonstrates sustainability and provides additional resources for investment in our community programs and activities. We were very active in creating original content during 2014. Our production of Pennsylvania Ballet at 50 aired nationally as part of the PBS’s arts series. We produced and presented the documentary based on the 50 year history of the Cape May Ferry, Billion Mile Journey: The Cape May-Lewes Ferry. Our new Arts & Culture program, Articulate with Jim Cotter, commenced production with the first weekly episode featured in January, 2015. Online we are pleased to see growth in NewsWorks.org, which has surpassed 400,000 monthly visitors. The Dorrance H. Hamilton Public Media Commons continues to offer a full schedule of media courses, hosts many member events and has generated income from rental activity. We have also been successful in rolling out Flash Media Labs in several public and private schools. The 2014 fiscal year continued our large investments in production and broadcasting expenses as a percentage of WHYY's total budget now exceeding 70% for the first time. Fundraising costs and general and administrative expenses continued their downward trend. In other words, more and more of your contributions are being invested in programs and services, with only 6.5 percent of all expenditures earmarked for general and administrative costs. With the continued engagement of the WHYY-FM audience, we grew the number of members in our files by 3 percent compared with declines at most other major public media providers. We also recorded another year of net member revenue increases and a 50 percent increase in the number of automatically renewing members. We have many challenges ahead. Although the economy is stabilizing, the impact is felt in the slow pace of foundation grants and support for capital projects. The support from the Corporation for Public Broadcasting remains at $2 million; however, there continues to be significant uncertainty at the federal level, which could materially impair our annual CPB grant. We continue to grow both our contributed and earned income to seed future productions with restricted grants, which were at an all time high at the end of the fiscal year. Overall, fiscal year 2014 was a very positive year for WHYY, and we are in a strong position to continue building our programs and services for Pennsylvania, New Jersey and Delaware.

Program Short-Term Success:

Program Success Monitored by:

Program Success Examples:

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Impact Summary from the Nonprofit

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