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WHYY INC

AKA  WHYY
Philadelphia, PA
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GuideStar Summary

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&1002; Registered with IRS Legitimacy information is available
&1002; Financial Data Annual Revenue and Expense data reported
&1002; Forms 990 2012, 2011, and 2010 Forms 990 filed with the IRS
&1002; Mission Objectives Mission Statement is available
&1002; Impact Summary Impact Summary from the nonprofit is not available
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Basic Organization Information

WHYY INC
Also Known As: WHYY
Physical Address: Philadelphia, PA 19106 
EIN: 23-1438083
Web URL: www.whyy.org 
NTEE Category: A Arts, Culture, and Humanities
A32 Television
A Arts, Culture, and Humanities
A34 Radio
A Arts, Culture, and Humanities
A23 Cultural, Ethnic Awareness
Ruling Year: 1959 


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Mission Statement

WHYY is the Philadelphia region’s prime public media service, providing news when you need it, entertainment when you want it and education when it counts — on TV, radio, the Web, mobile devices and in the community. Visit WHYY.org for program schedules and information.

Legitimacy Information

This organization is registered with the IRS.

This organization is required to file an IRS Form 990 or 990-EZ.

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Annual Revenue & Expenses (IRS Form 990, July 2011)

Fiscal Year Starting: July 01, 2011
Fiscal Year Ending: June 30, 2012

Total Revenue $27,860,470
Total Expenses $27,486,573

Revenue & Expenses

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Balance Sheet (IRS Form 990)

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Forms 990 Received from the IRS Additional Information
IRS Form 990 is an annual document used by approximately one-third of all public charities to report information about their finances and operations to the federal government. GuideStar uses data from Form 990 to populate its database with financial information about nonprofit organizations. Posting Form 990 images on the GuideStar website is an ongoing process.

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Forms 990 Provided by the Nonprofit

Financial Statements

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Annual Reports

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Leadership (GuideStar Exchange,
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November 2013)

Mr. William Marrazzo

Profile:

At WHYY since 1997, Marrazzo leads the movement to employ new digital broadcast technologies to facilitate the region’s educational reform and economic development programs. Before joining WHYY, Marrazzo served as President and CEO of Roy F. Weston, Inc., an environmental consulting firm in West Chester, PA, and as Water Commissioner of Philadelphia. He currently serves on several boards, including CEO Forum for Growth, Philadelphia Education Fund and the Greater Philadelphia Cultural Alliance, among others. Marrazzo earned a bachelor’s degree in chemical engineering at the University of Delaware and he completed graduate course work for a master’s in chemical engineering at Villanova University.

Board Chair (GuideStar Exchange,
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November 2013)

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Board of Directors

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Officers for Fiscal Year (IRS Form 990)

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Highest Paid Employees & Their Compensation (IRS Form 990)

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People information was last updated by the nonprofit in November 2013

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Programs

Program: WHYY Programs and Services (GuideStar Exchange,
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November 2013)

Budget:
$19,708,334
Category:
None
Population Served:
General Public/Unspecified
None
None

Program Description:

WHYY provides news and information, arts and culture and educational programming on three 24/7 broadcast channels (WHYY-TV, WHYY2 and Y Info), on-demand cable services, as well as online and mobile devices. WHYY-TV offers a varied blend of the best national programming along with locally produced content. Y Info specializes in news and public affairs and the WHYY2 blends encores presentations of favorite local and PBS programs with self-help specials. WHYY productions include First, a weekly news and information magazine program dedicated to serving Delaware; Friday Arts, a 30-minute arts, culture and entertainment magazine; Flicks, featuring film critic Patrick Stoner’s reporting on top films and film stars; On Canvas, a weekly performance and interview series showcasing the music scene in Greater Philadelphia; and On Stage at Curtis, presenting student recitals taped at the world-renowned Curtis Institute of Music. WHYY-FM’s news and information format, along with WHYY-HD radio arts and culture programs, offer the region a comprehensive radio service. WHYY-FM has a well-deserved reputation as a trusted source of news and information, combining such NPR programs as Morning Edition and All Things Considered with reports from WHYY’s local news team. WHYY is also the producer of Fresh Air with Terry Gross, covering the popular culture and public affairs and heard by about 5 million people each week on 500 public radio stations; NewsWorks Tonight, showcasing the best reporting and storytelling from WHYY’s talented staff of journalists plus content partners; Radio Times, a thought-provoking, engaging and timely program that tackles issues of concern in the Delaware Valley and beyond; Voices in the Family, featuring Dr. Dan Gottlieb and guest experts, who join thoughtful callers to discuss issues that affect individuals and society; You Bet Your Garden, an hour of “chemical-free horticultural hijinks in which host Mike McGrath offers lawn, garden and landscaping tips; and The Pulse, stories at the heart of health, science and innovation. All of WHYY’s audio programming is also available on WHYY.org as streaming content, podcasts or special Web-only features. NewsWorks.org is a news and information Web service that features multimedia storytelling, participatory content, a network of content partners and a “hyperlocal” focus on Northwest Philadelphia. Lifelong learning has always been at the core of WHYY’s mission. WHYY broadcasts more than 60 hours of educational programming for children each week. The Dorrance H. Hamilton Public Media Commons puts state-of-the-art equipment into hands of teens, teachers and adults of all ages and instructs them in audio and video production, shooting and lighting techniques, sound recording and digital editing.

Program Long-Term Success:

The 2012 fiscal year was a landmark year for WHYY measured in terms of financial results, another year of increases in the organization's number of members and contributed and earned income as well as continued investment in local and national programs such as The Barnes Collection documentary. We maintained financial stability as our net assets increased slightly while increasing program expenditures. This was accomplished by carefully controlling administrative expenses but was primarily due to the growth in membership, corporate underwriting and individual major gifts. The increase in net assets means that for the seventh out of the past eight years, our total revenues exceeded expenditures while expanding programming, thereby demonstrating sustainability and providing additional resources for investment in our community programs and activities. WHYY concluded the acquisition of the five former New Jersey Network radio stations in southern New Jersey. This ensured the residents of New Jersey continue to have access to trusted news and information programming. It also expanded our already substantial New Jersey radio coverage area to the Jersey shore. As a result of our expanded presence, New Jersey membership and underwriting revenues are showing significant growth. The Barnes Collection documentary was presented by PBS as part of its national summer arts festival and received positive national reviews. As a result, PBS has agreed to support our next national documentary, showcasing the 50th anniversary of the Pennsylvania Ballet. The Dorrance H. Hamilton Public Media Commons continues to offer a full schedule of media courses, hosts many member events and has generated income from rental activity. NewsWorks.org, our online home for regional news and civic dialogue, has earned critical claim and is growing in content and the number of users. These off-air and offline mission-related occasions support WHYY's 1:1 relationship-building strategy with members and donors. The 2012 fiscal year represented the seventh year of large investments in production and broadcasting expenses as a percentage of WHYY's total budget while costs of fundraising and general and administrative expenses continued their downward trend. In other words, more and more of your contributions are being invested in programs and services, with only 7 percent of all expenditures earmarked for general and administrative costs. We were also able to negotiate and close on a new banking relationship, providing more favorable terms for managing our line of credit and long-term financing. With the continued strength of the WHYY-FM audience, we grew the number of members in our files by 2.3 percent compared with declines at most other major public media providers. We also recorded another year of net member revenue increases and a 12 percent increase in the number of automatically renewing members. We have many challenges ahead. The economy continues to be sluggish, and that impact is felt in the slow pace of foundation grants and support for capital projects. The support from the Corporation for Public Broadcasting has stabilized at $2 million; however, there is significant uncertainty at the federal level, which could materially impair our annual CPB grant. Overall, fiscal year 2012 was a very positive year for WHYY, and we are in a strong position to continue building our programs and services for Pennsylvania, New Jersey and Delaware.

Program Short-Term Success:

Program Success Monitored by:

Program Success Examples:

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Impact Summary from the Nonprofit

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