Basic Organization Information
Cincinnati Public Radio, Inc.
- Also Known As:
aka WGUC or aka WVXU
- Physical Address:
- Web URL:
- NTEE Category:
A Arts, Culture, and Humanities
A Arts, Culture, and Humanities
A70 Humanities Organizations
A Arts, Culture, and Humanities
- Ruling Year:
Cincinnati Public Radio will produce, acquire and distribute programming that meets the highest standards of public service in journalism and cultural expression to create a vibrant community with a more informed and enriched public.
In order to carry out this mission on WGUC, we shall: 1. Introduce fine classical music to the largest possible audience while bringing a new generation of listeners into the WGUC family. 2. Produce programming to satisfy every listener's level of classical music appreciation. 3. Provide listeners with current information on community arts activities and broadcasts of local classical music performances. 4. Generate the funding needed to execute this mission not only on a year-to-year basis, but also well into the future.
In order to carry out this mission on WVXU and WMUB, we shall: 1. Produce news, information and entertainment programming for an audience that is engaged, curious and socially conscious. 2. Provide listeners with high quality news, information about important local issues, current information on community activities, and broadcasts of important local public affairs significance. 3. Generate the funding needed to execute this mission not only on a year-to-year basis, but also well into the future.
Mr. Richard Eiswerth
Richard Eiswerth, President and General Manager, draws upon his vast knowledge of the public radio industry, keen interest in public affairs, and deep appreciation for the fine arts as he leads WGUC and WVXU in the new digital age. Prior to joining Cincinnati Public Radio in 1998, he served as Station Manager at WMNF-FM in Tampa and held position with the Corporation for Public Broadcasting and National Public Radio. As Cincinnati Public Radio enters its new era with two broadcast services, he has WGUC and WVXU well-positioned to thrive in a digital future full of unprecedented challenge and opportunity.
Everything that CPR does will be guided by its underlying values:
Commitment to Serve the Community:
We work with fairness, honesty and openness.
The Greater Whole:
We believe that working in collaboration with others strengthens our ability to fulfill our mission.
We aspire to the highest standards of performance in our work and professional relationships.
As stewards of a noncommercial public trust, we manage the resources entrusted to us with integrity and accountability.
Diversity is integral to our mission and we value it in all of our activities.
Board of Directors
Highest Paid Employees & Their Compensation
Media & Communications
- Population Served:
More than 110,000 listeners each week tune to 90.9 fm for classical music. In addition, WGUC broadcasts many local musical events including the Cincinnati Symphony Orchestra concerts, The Cincinnati May Festival, and Cincinnati Opera seasons. WGUC also introduces a new generation to classical music through its broadcast and educational program "Classics for Kids." Daily, the station serves as a friendly reference guide to Greater Cincinnati's vibrant and extensive cultural life.
More than 150,000 people tune to 91.7 WVXU to listen to its line-up of news and information programs from local, national and international sources including National Public Radio, American Public Media, Public Radio International and the BBC. The schedule also includes jazz, swing and blues programs.
Program Long-Term Success:
With the strength of strong program line-ups and strategies for revenue enhancement, Cincinnati Public Radio has experienced significant increases in membership, especially from sustaining members, and underwriting revenue for seven straight years. The stations’ online audience continues to increase, and their broadcast audience numbers remain strong in the face of an increasingly crowded media environment. Together, WGUC and WVXU/WMUB serve a half million listeners each month.
Program Short-Term Success:
In 2013, NPR decided to cease production of the program Talk of the Nation providing Cincinnati Public Radio with the rare opportunity to launch new weekday programming during the midday. Cincinnati Edition was launched July 1, 2013 to engage listeners and focus on the issues and conversations important to the citizens of Greater Cincinnati. Cincinnati Edition now airs Monday through Thursday at 2:00 pm covering topics from regional government, to business, education, health and the arts.
Program Success Monitored by:
Program Success Examples:
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Impact Summary from the Nonprofit
Cincinnati Public Radio, Inc. is the broadcast license holder for 90.9 WGUC and 91.7 WVXU, serving the Greater Cincinnati community with the finest in classical music, news, information, and entertainment programming.
90.9 WGUC broadcasts classical music 24 hours a day. WGUC was the first public radio station in Ohio to broadcast a digital HD RadioTM signal and became one of the first stations in the nation to receive FCC authorization to experiment with FM multicasting. The station now offers two digital channels: classical music on WGUC HD 1 and fulltime jazz programming on WGUC HD 2.
In addition, WGUC broadcasts many local musical events including the Cincinnati Symphony Orchestra concerts, The Cincinnati May Festival and Cincinnati Opera seasons. The station also currently produces and distributes The 90 Second Naturalist and Classics for Kids® nationally.
91.7 WVXU became a part of Cincinnati Public Radio on August 22, 2005. The station broadcasts news and information programming from its team of award-winning journalists, as well as national and international sources including National Public Radio, American Public Media, Public Radio International and the BBC. The schedule also includes jazz, swing and blues programs.
WVXU also broadcasts a digital HD RadioTM signal, providing its high quality news and information programming on WVXU HD1 and programming from PRX Remix on WVXU HD 2.
On March 1, 2009, Cincinnati Public Radio entered into a Local Management Agreement with Miami University to operate 88.5 WMUB, preserving public radio service for the Miami Valley.