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LETS BREAKTHROUGH INC Organization Name provided in the GuideStar Exchange* as of 12/15/2014: LETS BREAKTHROUGH INC

Organization Name as listed in the IRS Business Master File as of 12/08/2014: LETS BREAKTHROUGH INC

* The GuideStar Exchange allows nonprofits to regularly update key information directly to GuideStar. It provides richer and broader information about their programs, impact, finances, people and more.

AKA  Breakthrough
New York, NY

GuideStar Summary

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&1002; Registered with IRS Legitimacy information is available
&1002; Evidence of Impact Expert Reviews available
&1002; Financial Data Annual Revenue and Expense data reported
&1002; Forms 990 2013, 2012, and 2011 Forms 990 filed with the IRS
&1002; Mission Objectives Mission Statement is available
&1002; Impact Summary Impact Summary from the nonprofit is available
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Basic Organization Information

LETS BREAKTHROUGH INC Organization Name provided in the GuideStar Exchange* as of 12/15/2014: LETS BREAKTHROUGH INC

Organization Name as listed in the IRS Business Master File as of 12/08/2014: LETS BREAKTHROUGH INC

* The GuideStar Exchange allows nonprofits to regularly update key information directly to GuideStar. It provides richer and broader information about their programs, impact, finances, people and more.
Also Known As: Breakthrough
Physical Address: New York, NY 10018 
EIN: 31-1793681
Web URL: www.breakthrough.tv 
Blog URL: breakthroughtv.tumblr.com/ 
Video URL(s): Breakthrough's Global Ring the Bell Campaign
Breakthrough's #BeThatGuy Campaign
Breakthrough's Nation Against Early Marriage (My Daughter and I)
NTEE Category: Q International, Foreign Affairs, and National Security
Q70 International Human Rights
R Civil Rights, Social Action, Advocacy
R24 Women's Rights
A Arts, Culture, and Humanities
A99 Other Art, Culture, Humanities Organizations/Services N.E.C.
Year Founded: 1999 
Ruling Year: 2002 
Top Funders: Government of the Netherlands, Funding Leadership and Opportunities for Women, 4 yrs - $2,400,000
NoVo Foundation, 3 yrs - $600,000
Ford Foundation, 1 yr - $250,000


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Mission Statement

Breakthrough's mission is to prevent violence against women and girls by transforming the norms and cultures that enable it. We carry out this mission by building a critical mass of change agents worldwide—the Breakthrough Generation—whose bold collective action will deliver irreversible impact on the issue of our time. To do so, we create innovative, relevant multimedia tools and programs—from short animations to long-term leadership training—that reach individuals and institutions where they are, inspiring and equipping them to act for change in their own spheres and beyond.

Legitimacy Information

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Annual Revenue & Expenses

(GuideStar Exchange,
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December 2014)

Fiscal Year Starting: April 1, 2014
Fiscal Year Ending: March 31, 2015

Total Revenue $1,748,607
Total Expenses $1,663,349

Revenue & Expenses

(GuideStar Exchange,
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December 2014)

Fiscal Year Starting: April 1, 2014
Fiscal Year Ending: March 31, 2015

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Balance Sheet (IRS Form 990)

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Leadership

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December 2014)

Mallika Dutt

Term:

Since Oct 1999

Profile:

Mallika Dutt, founder of global human rights organization, Breakthrough, is one of today’s most innovative, admired, and effective leaders in cultural transformation. Dutt has reinvented the delivery of social and behavioral change through a potent mix of stirring multimedia campaigns, cutting-edge pop culture, smart social media and authentic on-the-ground community engagement. Her unique formula has earned her accolades in the global human rights community, the media and entertainment industry—and most recently, the technology community. Dutt’s passionate entrepreneurial style and singular ability to pinpoint the leading edge of the cultural arc has inspired millions to take bold action. Those touched by Breakthrough’s work are motivated to bring the ideals of dignity, equality and justice into their own families and communities—even when doing so requires challenging deeply entrenched norms and attitudes. As a result, Breakthrough lifts the lives of people in the United States, India, and beyond to higher, more just and peaceful, ground. Dutt holds an honorary doctorate in humane letters from Mount Holyoke College, and is the recipient of numerous awards. She graduated from NYU Law School, received a Masters in International Affairs and South Asian Studies from Columbia University, and an A.B. in International Affairs from Mount Holyoke College.

Leadership Statement:

Incidents of violence against women—the most common and yet socially tolerated human rights violations in the world — appear to be more rampant and brazen than we have ever seen. Yet, in my thirty years of activism and advocacy, I have never felt as much hope as I do today. Because now, at this moment, whenever I see another horrifying headline, I also see something else. I see women and men marching side by side in Delhi, calling for women’s rights and security. I see the mayor of Dallas, Texas launching a citywide men’s campaign against domestic violence. I see the father of five daughters in Jharhkand, India, home to some of the highest rates of early marriage in the world, vowing to resist the practice in his home and challenge it in his community. I see Peter, a father in Canada, responding to Breakthrough’s global Ring the Bell campaign by making this pledge to his sons: “The cycle of violence in my family ends with me.” I see people coming to understand that violence against women is not something that happens only in other homes, other communities, or faraway lands. I see people saying, “This is about me. This is about everyone.” This is the moment that Breakthrough is seizing. As I witness more and more men joining with women, allies, and institutions worldwide to build the Breakthrough Generation I realize there is hope. This is the generation Breakthrough is inspiring and equipping to make change—a generation who, through actions small and grand, will reach critical mass and usher in the global tipping point we need on this issue of our time. And when that tipping point happens, violence and discrimination against women and girls will become unacceptable. And that will be the beginning of the end of the violence. Thank you for sharing our vision of a world where people everywhere live with dignity and equality, hope and promise. Thank you for joining the Breakthrough Generation.

Board Chair (GuideStar Exchange,
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December 2014)

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Board Co-Chair

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December 2014)
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Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?
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Highest Paid Employees & Their Compensation (IRS Form 990)

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Programs

Program: Nation Against Early Marriage (GuideStar Exchange,
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December 2014)

Budget:
$148,000
Category:
Women's Rights
Population Served:
Male Adults
Female Children ( 5 - 14 years)
Female Adults

Program Description:

Breakthrough is boldly training fathers, fathers-to-be, their families and their peers to challenge the deeply rooted—and devastating—practice of early marriage. India is home to the largest number of too-young brides in the world. Based on two years of formative research on the context and causes of early marriage in Bihar and Jharkhand, two of the three Indian states where early marriage rates are highest, our new Nation Against Early Marriage campaign calls on fathers in particular to take a stand for their daughters’ rights and futures. This research confirmed that fathers have all the say in when and whom their daughters marry. Early marriage will end only when fathers and fathers-to-be decide—and spread the word—that it is no longer acceptable. Early marriage means an early start to a cascade of related and lifelong human rights violations: threats to sexual, reproductive, and maternal health; domestic violence; denial of education, mobility, self-determination, and more. It decimates the human capital of individuals, families, communities, and even countries. Our groundbreaking participatory theater presentations, workshops, and trainings reach parents and youth in their communities, acknowledging the pressures on them to do what is expected and considered “best” for daughters and families. Through a combination of empathy and education, we challenge entrenched norms and beliefs, inviting fathers, families, and communities to see girls not as risks and burdens, but as human beings with equal and intrinsic worth, rights, and potential. The leaders we equip and inspire will, home by home, neighborhood by neighborhood, create a new norm: that doing what is “best” means valuing girls. Program locations: - on the ground: regions of India in which early marriage rates are among the highest, i.e. Jharkand (Ranchi and Hazaribagh districts), Bihar (Gaya district) - multimedia campaign: India/national - message/press reach: global

Program Long-Term Success:

After one year of formative research, Breakthrough launched its Nation Against Early Marriage Campaign in August 2013. The research made clear that the campaign must engage men—especially fathers—to challenge the cultural norms and beliefs and deeply rooted sexual fears that perpetuate early marriage. This is because fathers and village elders have the most power over girls' lives in much of Indian society. Nation Against Early Marriage features five videos. One is a 40 second spot featuring noted actor Irrfan Khan (Life of Pi) inveighing against early marriage. Two other spots profile early marriage survivors whose families stood by them; the fourth skewers erroneous assumptions used to justify the practice (“she will be safe; she will be happy”), and the fifth depicts two girls’ desires to become teachers—though one, who is a wife, cannot pursue this dream. By screening these videos using video vans and conducting culturally relevant community theater and workshops in rural villages, Breakthrough field staff and volunteer Rights Advocates are building a constituency that will resist early marriage.

Program Short-Term Success:

As of May 2014, Nation Against Early Marriage achieved the following reach: - 222,803 reached through direct intervention - 47 NGOs/CBOs and 35,000 people trained - UNICEF is now working with Breakthrough to develop a framework and toolkit for civil society partners on working with adolescents at the community level on gender, sexuality, and rights. Following are accounts of how Nation Against Early Marriage has impacted the lives of girls and their families: Tabbu, 15, went through a transformative Breakthrough training program in her school in Ranchi, Jharkhand. She took part in a play entitled Chanda Pukarey (Chanda Calls), with a script Breakthrough developed from formative and baseline research conducted in Jharkhand and Bihar on the practice of early marriage. The training not only made Tabbu aware of the rights of young women, but also gave her the confidence to disagree with her parents--which is not considered appropriate in traditional Indian society. Through careful negotiation, she changed her parents' deeply-held beliefs, convincing her parents not to marry her and her sisters off until the legal age of 18. Thanks to Tabbu, the girls' father enrolled her elder daughters in computer and tailoring classes instead of arranging their weddings. He has agreed to postpone their marriages until they are over 18—and say they feel ready. Piyaso, 12, is a triumph of collective action. Piyaso' marriage had been fixed to a 38-year-old man from Haryana in exchange for Rs. 50,000. In fact, because of the low sex ratio in their home state--resulting in fewer women to marry--men from Haryana visit Piyaso's village annually to choose brides. But this time, a local self-help group (SHG) that was trained by Breakthrough intervened. When the prospective groom's family came to formalize the marriage, the SHG took them to the Mukhiya (head) of the local Panchayat (village council), who himself had been trained by Breakthrough. He informed the media and the police--who arrested the family and filed a case against them under the Prevention of Child Marriage Act. “I have a relative who was going to marry his daughter off early. I stopped him. I will not allow the mistake I made with my daughter to happen to anyone else in front of my eyes.” — a father in Jharkhand

Program Success Monitored by:

Breakthrough applies a a robust monitoring and evaluation plan to all of our campaigns and project. We use in-house resources as well as commission independent evaluation services. We will employ such methods as: • Adopting a comprehensive set of indicators to measure and evaluate impact, monitor trends and progress, and assess effectiveness of measures taken to achieve goals/objectives • Designing baseline/midline/endline surveys to statistically monitor and assess changes in attitudes and behaviors over time • Applying the “Most Significant Change Technique” (MSCT), which compiles stories that indicate behavior change in communities as a result of a particular intervention to ascertain nuanced outcomes of community education and leadership development programs • Tracking and aggregating data on multimedia platform users, including social media users, video downloads, and weblinks • Tracking numbers of community events and presentations, as well as numbers of volunteers trained and deployed • Estimating attendance at community events and gauging audience reaction • Collecting anecdotal stories and feedback on observed trends from country partners.

Program Success Examples:

Please see short-term successes for examples of program successes.

Program: Gender-biased Sex Selection (GuideStar Exchange,
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December 2014)

Budget:
$618,000
Category:
Women's Rights
Population Served:
Female Infants/Babies (under age 5)
Male Adults
Female Adults

Program Description:

Through our newest India-based program, Breakthrough calls on families and communities, in the state of Haryana and beyond, to make gender-biased sex selection (a.k.a. son preference) unacceptable and welcome daughters as full, valuable, and equal human beings. We present profoundly transformative interventions—from interactive theater to long-term leadership trainings—to families, youth, medical workers, day care staff, and local government officials. We empower and equip new leaders to call on communities to value the rights and lives of daughters. We partner with the national government to reach the highest levels of scale and advocacy in India. The United Nations Population Fund supported—and has adopted—our rigorously researched and extensively tested message design for challenging son preference. Our Breakthrough approach will inspire millions worldwide to lead their own communities to welcome their daughters and invest in their futures.

Program Long-Term Success:

If you follow the call to “Natak dekho!” (“Watch a play!”) in Haryana, you will join the thousands who have already encountered the fictionalized story of Rani, a young woman who, with her father’s support, fights for respect — and for the chance to marry into a household that, like hers, respects daughters. In Haryana, there are 830 girls for every 1,000 boys. This imbalance is the result of gender-biased sex selection (GBSS), the illegal manipulation of medical technologies to eliminate girls before birth. It the lowest sex ratio in India — and one of the world’s starkest representations of the low value and status of girls. This deeply-held cultural preference for sons literally denies girls a place in society. GBSS also drives violence against women, including sexual assault and, where it creates a shortage of brides, human trafficking and forced marriage. While GBSS is illegal, it persists, across class and caste. But Breakthrough is making Rani’s story reality. • We present profoundly transformative interventions — from interactive theater to long-term leadership trainings — to families, youth, medical workers, day care staff, and local government officials. We empower and equip new leaders to call on communities to value the rights and lives of daughters. • We partner with theIndian government’s Ministry of Women and Child Development and National Mission for Empowerment of Women to reach the highest levels of scale and advocacy. • We expand and innovate approaches to reducing GBSS globally. The United Nations Population Fund (UNFPA) supported — and has adopted — our rigorously researched, extensively tested message design and protocols for challenging son preference. These include the provocative proposition that parents should refuse to marry their daughters into families with only sons (suggesting that they have engaged in GBSS). Families who take this stand are encouraged to come together to build a critical mass of families to challenge and change the norm. With the worldwide reach of the UNFPA, our Breakthrough approach will inspire millions worldwide to lead their own communities to value their daughters and invest in their futures.

Program Short-Term Success:

As of March 2014, Breakthrough staff and volunteer Rights Advocates have: - conducted more than 40 performances of Rani, - reached 7,000 villagers. - conducted 12 youth and community festivals, reaching 20,000 students and health care workers. - 6,000 college students signed pledges to celebrate the birth of girls in their communities. Breakthrough is currently creating an enabling environment of gender equality and rights for young people across four districts of Sonipat, Panipat, Rohtak and Jhajjar in Haryana. We are establishing youth clubs in 150 government schools in partnership with the Government of Haryana to enable young people to take action for gender equality in their lives and communities. Young people have strong feelings and ideas about their lives, families, their school environment and issues in communities. They also yearn for opportunities to express their needs and to be involved in finding solutions for social problems. The Breakthrough Youth Clubs create a platform where students between the ages of 10 and 14 years can learn self-awareness and develop skills that will facilitate action around gender and rights in their lives, schools and communities. The club will works at three levels: Phase 1. Focus on heart - Getting to know oneself, one’s values, gendered identity, aspirations, goals, strengths in life, to create new identities and aspirations for a better tomorrow. Phase 2. Focus on mind - Interpersonal skills such as communications, assertiveness, trust building, leadership skills, presentation skills, organizing short campaigns for creating common strengths, and modeling new behaviours drawn out of secure relationships and friends in the youth club. Phase 3. Focus on action - Conducting inter-generational dialogue on gender; implementing short campaigns in school on creating safe school environment with gender equity.

Program Success Monitored by:

Breakthrough applies a a robust monitoring and evaluation plan to all of our campaigns and project. We use in-house resources as well as commission independent evaluation services. We will employ such methods as: • Adopting a comprehensive set of indicators to measure and evaluate impact, monitor trends and progress, and assess effectiveness of measures taken to achieve goals/objectives • Designing baseline/midline/endline surveys to statistically monitor and assess changes in attitudes and behaviors over time • Applying the “Most Significant Change Technique” (MSCT), which compiles stories that indicate behavior change in communities as a result of a particular intervention to ascertain nuanced outcomes of community education and leadership development programs • Tracking and aggregating data on multimedia platform users, including social media users, video downloads, and weblinks • Tracking numbers of community events and presentations, as well as numbers of volunteers trained and deployed • Estimating attendance at community events and gauging audience reaction • Collecting anecdotal stories and feedback on observed trends from country partners.

Program Success Examples:

Following are examples of reactions of Haryanans who have watched a performance of Rani: "Take good care of your daughter. Educate her well. She’ll make you proud.” -- woman in Haryana, speaking out after seeing Breakthrough's street theater "I have five sisters. Our parents gave us a life. This world is for girls as well. Please let them prosper.” -- girl in Haryana, speaking out after seeing Breakthrough's street theater From a father in Haryana after seeing "Rani's Story": "I have two daughters and I have educated them as much as my son. This play should be hosted in every village across Haryana." Anganwadi worker in Sonipat, Haryana: "We see people opting for sons all around us. There are no girls left." College student in Rohtak, Haryana: "In the neighboring village there are no girls below the age of 16, only boys." Woman from Jaat Bahadurgarh, Jhajjar: "I have two girls and honestly, I don't mind it, even though people say things like, i 'haai do ladkiyan hai.' When I had my first baby everyone in the family was not very happy. I conceived for the second time and there was a lot of pressure from my mother-in-law to get a sex determination test, but my husband was totally against it. He said, 'We will not get any tests done or abort the foetus, even if it's a girl or a boy. The child is ours and we will bring them up with love and care.' If it wasn't for my husband, I am very sure I would have gone for a test, given the pressure of my family."

Program: U.S. College Fraternities: Campus Leaders Against Sexual Assault (GuideStar Exchange,
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December 2014)

Budget:
$250,000
Category:
Sexual Assault Prevention
Population Served:
Females, all ages or age unspecified
Male Youth/Adolescents (14 - 19 years)
None

Program Description:

Imagine if rather than being known for sexual assault on college campuses, fraternities and their members were leaders in promoting women’s safety and security while condemning sexual violence. This is the long-term goal of Breakthrough’s College Fraternities: Campus Leaders Against Sexual Violence project. This project applies Breakthrough’s proven approach to changing the norms and values that perpetuate this violence—and makes combating it a shining example of fraternities’ founding principles of community service and leadership. The project will allow all women on college campuses to live, learn, study, walk, and celebrate without fear or danger of harassment and violation. It will groom fraternity members—who have comprised more than half of U.S. presidents, presidential cabinet members, and Supreme Court Justice since 1900—to be lifelong advocates of justice for women and human rights for all. Despite—and because of—high-profile instances of campus-based violence, this issue has received unprecedented public attention. Mainstream and alternative media sources are abuzz with discussion and commenters wondering what they can do. Earlier this year, the White House Task Force to Protect Students from Sexual Assault released its first report and announced a series of actions to help address the problem and make sure victims know they are not alone. This has created a tremendous opportunity seize this moment and turn the cultural tide, so that fraternity brothers join women to end this violence once and for all.

Program Long-Term Success:

from concept note

Program Short-Term Success:

Program Success Monitored by:

Program Success Examples:

Impact Summary from the Nonprofit

Breakthrough reaches millions by using creative tools to build a culture of human rights. We are all entitled to human rights - the right to life, food, shelter, freedom from violence.  These rights make up the daily fabric of our lives, how we tend to live individually and as a community.  The United Nations has codified many human rights in documents called conventions and treaties, which are ratified by member countries that promise to adhere by their rules. They are described in the Universal Declaration of Human Rights. Guaranteeing these rights for us and for others is what building a human rights culture is all about.

Expert Reviews and Comments

These expert reviews were generated through Philanthropedia's research methodology to identify high-impact nonprofits. Learn more

Evidence of Impact

There are no summaries available for this organization.

Breakthrough's Bell Bajao campaign is innovative and involves men and bystander as part of the solution for violence against women. Other
I am making this based on evidence I have seen on their Bell Bajao Campaign in particular which has been their broadest and deepest campaign to-date. The Bell Bajao Campaign has been viewed by tens of millions in India and has helped to change the conversations on domestic violence in India with particular reference to the roles that men can play in stopping domestic violence. Men are given the information and tools they need to intervene in situations of domestic violence. Attitudes also towards women with HIV AIDS who are particular targets of domestic violence are also highlighted and undergoing changes (according to evaluations that have been undertaken), making it no longer acceptable to throw out a woman with HIV from her marital home. Foundation Professional

Organizational Strengths

There are no summaries available for this organization.

Their ability to do fundraising is amazing and their leadership has a clear focus. Other
I think the leadership and staff of this organization are very strong in their ability to use mainstream media to bring attention to issues of issues such as domestic violence, and HIV in the context of interrogating gender discrimination using a human rights framework. I find the way in which they simultaneously use mainstream media with on the ground, deep grass-roots organizing very unique and powerful to achieve more long lasting social change. Foundation Professional

Areas for Improvement

There are no summaries available for this organization.

They need to link up solution to violence against women beyond campaign and training. They need to facilitate better services for survivors of violence. Other
The organization could do with greater staff resources to be able to undergo and sustain the work they are doing. Sometimes there are just not the staff resources for the magnitude of the task. This staff capacity has reduced the potential to truly take this model global. Foundation Professional

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