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LETS BREAKTHROUGH INC Organization Name provided in the GuideStar Exchange* as of 06/13/2014: LETS BREAKTHROUGH INC

Organization Name as listed in the IRS Business Master File as of 06/09/2014: LETS BREAKTHROUGH INC

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AKA  Breakthrough
New York, NY
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GuideStar Summary

&1002;                GuideStar Exchange Committed to transparency ?
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&1002; Registered with IRS Legitimacy information is available
&1002; Evidence of Impact Expert Reviews available
&1002; Financial Data Annual Revenue and Expense data reported
&1002; Forms 990 2013, 2012, and 2011 Forms 990 filed with the IRS
&1002; Mission Objectives Mission Statement is available
&1002; Impact Summary Impact Summary from the nonprofit is available
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Basic Organization Information

LETS BREAKTHROUGH INC Organization Name provided in the GuideStar Exchange* as of 06/13/2014: LETS BREAKTHROUGH INC

Organization Name as listed in the IRS Business Master File as of 06/09/2014: LETS BREAKTHROUGH INC

* The GuideStar Exchange allows nonprofits to regularly update key information directly to GuideStar. It provides richer and broader information about their programs, impact, finances, people and more.
Also Known As: Breakthrough
Physical Address: New York, NY 10018 
EIN: 31-1793681
Web URL: www.breakthrough.tv 
Blog URL: breakthroughtv.tumblr.com/ 
Video URL(s): Breakthrough's Global Ring the Bell Campaign
Breakthrough's #BeThatGuy Campaign
Breakthrough's Nation Against Early Marriage (My Daughter and I)
NTEE Category: Q International, Foreign Affairs, and National Security
Q70 International Human Rights
R Civil Rights, Social Action, Advocacy
R24 Women's Rights
A Arts, Culture, and Humanities
A99 Other Art, Culture, Humanities Organizations/Services N.E.C.
Year Founded: 1999 
Ruling Year: 2002 
How This Organization Is Funded: Government of the Netherlands, Funding Leadership and Opportunities for Women, 4 yrs - $2,400,000
NoVo Foundation, 3 yrs - $600,000
Ford Foundation, 1 yr - $250,000


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Mission Statement

Breakthrough is an innovative, international human rights organization using the power of popular culture, media, community mobilization to transform public attitudes and advance equality, justice, and dignity. Breakthrough addresses critical global issues including violence against women, sexuality and HIV/AIDS, racial justice, and immigrant rights.

Legitimacy Information

This organization is registered with the IRS.

This organization is required to file an IRS Form 990 or 990-EZ.

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Annual Revenue & Expenses (GuideStar Exchange,
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June 2014)

Fiscal Year Starting: April 1, 2014
Fiscal Year Ending: March 31, 2015

Total Revenue $1,748,607
Total Expenses $1,663,349

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June 2014)

Fiscal Year Starting: April 1, 2014
Fiscal Year Ending: March 31, 2015

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Balance Sheet (IRS Form 990)

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Forms 990 Received from the IRS Additional Information
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Forms 990 Provided by the Nonprofit

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Financial Statements

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Annual Reports

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Leadership (GuideStar Exchange,
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June 2014)

Mallika Dutt

Profile:

Mallika Dutt, founder of global human rights organization Breakthrough, is one of today’s most innovative, admired, and effective leaders in cultural transformation. Dutt has reinvented the delivery of social and behavioral change through a potent mix of stirring multimedia campaigns, cutting-edge pop culture, smart social media, and authentic community engagement. Breakthrough's unique formula has earned Dutt accolades in the global human rights community and the media and technology industries -- and has helped ignite the next generation of human rights leaders. Dutt has served on several boards, including the World Economic Forum’s Global Agenda Council on Human Rights and India, the Open Society Institute’s U.S. Programs, the Human Rights Watch Women’s Rights Project and WITNESS. She is a member of the Council on Foreign Relations, the Games for Change Advisory Board, and the Rights Working Group Steering Committee. She is a co-founder of SAKHI for South Asian Women. Dutt began her career as an associate at Debevoise & Plimpton. She graduated from NYU Law School, received a Masters in International Affairs and South Asian Studies from Columbia University, and an A.B. in International Affairs from Mount Holyoke College.

Board Chair (GuideStar Exchange,
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June 2014)

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Board Co-Chair

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June 2014)

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June 2014)
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Board Orientation & Education ?
Why does this matter? Without clarity around their responsibilities and expectations, board members are not positioned to succeed. They may find themselves challenged to fulfill their governance responsibilities or frustrated by the expectations that the organization has set for them. BoardSource recommends that every new board member participate in a formal orientation process, and that all board members sign a pledge or agreement committing to their board service and to all of the responsibilities and expectations that come with service. Ideally, board members also should participate in a formal governance training program prior to serving on a board.

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?
Response Not Provided
CEO Oversight ?
Why does this matter? Oversight and management of the chief executive is one of the board’s most important legal responsibilities. The CEO or executive director is the board's single employee, and - just like any other employer/employee relationship - regular and written assessment is critical to ensuring that the chief executive and board are communicating openly about goals and performance. BoardSource recommends that boards conduct formal, written reviews of their chief executives on an annual basis, which should include an in-person discussion with the chief executive and distribution of the written evaluation to the full board.

Has the board conducted a formal, written assessment of the chief executive within the past year?
Response Not Provided
Ethics & Transparency ?
Why does this matter? A commitment to handling conflicts of interests is essential to creating an organizational culture of transparency. Boards should create and follow a policy for identifying and handling conflicts of interest, whether real or perceived. BoardSource recommends that organizations review the conflict-of-interest statement and require signed disclosures from all board members and senior staff on an annual basis.

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Board Composition ?
Why does this matter? The best boards are composed of individuals who bring a variety of skills, perspectives, backgrounds, and resources to tackle the complex and strategic challenges confronting their organizations. BoardSource recommends that boards commit to diversity and inclusion by establishing written policies and practices, which include strategic and intentional recruitment of diverse board members, continual commitment to inclusivity, and equal access to board leadership opportunities.

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?
Response Not Provided
Board Performance ?
Why does this matter? Boards need to regularly assess their own performance. Doing so ensures that they are being intentional about how they govern their organization, which is a critical component of effective board leadership. BoardSource recommends that a board conduct a self-assessment of its performance a minimum of once every three years to ensure that it is staying on track with its roles and responsibilities.

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Response Not Provided

Officers for Fiscal Year (IRS Form 990)

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Highest Paid Employees & Their Compensation (IRS Form 990)

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People information was last updated by the nonprofit in June 2014

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Programs

Program: Promoting Women's Rights, Democracy and Diversity (GuideStar Exchange,
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June 2014)

Budget:
$2,086,500
Category:
Civil Rights, Social Action & Advocacy
Population Served:
General Public/Unspecified

Program Description:

For more than a decade, Breakthrough has been a critical player in the human rights movement and a vital and leading resource for innovative and creative multimedia campaigns that use media, art and culture to promote social change. Breakthrough addresses critical global issues including violence against women, sexuality and HIV/AIDS, and immigrant rights and racial justice.   Breakthrough’s methodology comprises an integrated four-pronged strategy that includes: (1) media, art and culture; (2) community mobilization; (3) partnerships; and (4) comprehensive monitoring and evaluation practices and the development of shared learning tools designed to promote advancement in the field.   Our methodology serves as a catalyst to engage new constituencies in critical dialogue about human rights values, and continues to be used to mobilize individuals, communities and organizations in the movement. In this way, Breakthrough has reached millions at local, national, and global levels, promoting positive change to end violence against marginalized communities including women, people living with HIV/AIDS, migrants, and racial, ethnic and religious minorities.

Program Long-Term Success:

Breakthrough envisions a world where all of us can realize our full potential and no one is abused, poor, marginalized or oppressed, where individuals and communities are able to participate fully in the processes and policies that ensure their well-being and human rights, while respecting the diversity and pluralism of all communities. We use an integrated, four-prong strategy to promote public dialogue through media, pop culture and cultural expression; provide human rights education and mobilize communities; develop diverse partnerships; and share learning through research and development, and monitoring and evaluation.   Breakthrough builds the capacity of key partners to develop campaigns utilizing media and community mobilization strategies to achieve large-scale reach and impact around key issues, including women’s rights at the intersection of violence against women and HIV/AIDS, and democracy and diversity at the intersection of immigration, criminal and racial justice and national security. With growing awareness that persuasive and solution-oriented multimedia campaigns can strengthen these efforts, there is considerable interest in Breakthrough’s approach and methodologies in targeting younger global audiences with accessible and engaging multimedia campaigns and mobilization tools that use technology to reach diverse audiences to change social norms and increase support for policies and practices that respect human rights.

Program Short-Term Success:

Breakthrough is uniquely positioned as a widely respected leader at the forefront of developing multimedia initiatives and mobilization tools that engage new and existing constituencies to challenge social norms that perpetuate violence and discrimination against marginalized communities. Using a holistic human rights framework, Breakthrough seeks to: Create increased public awareness, engaging and mobilizing new and younger audiences in critical dialogue about key human rights issues; Build broad-based, diversified support for democracy, diversity and women’s rights; Develop and expand broad-based, strategic partnerships with a cross-section of field leaders including human rights organizations/networks, media, entertainment, advertising and technology industries, government agencies, and artists/performers; and Engage in rigorous monitoring and evaluation practices that enable us to assess reach and impact, explore best practices and develop shared learning tools.   We work closely with partners to build our initiatives around the priorities identified within the scope of the larger human rights movement. We measure success based on our ability to increase knowledge, change attitudes and encourage action at the individual level and community level.

Program Success Monitored by:

Breakthrough measures our success based on our ability to challenge and re-frame deeply held assumptions, change attitudes and practices at the individual level, and challenge and transform systems and structures; we seek to achieve four main objectives: (1) Create increased public awareness; (2) Build broad-based, diversified support for immigrant rights; (3) Promote an intersectional approach to human rights addressing challenges faced by the most vulnerable populations; and (4) Engage new and younger audiences in dialogue about key issues, and encourage our constituencies to share their experiences through traditional and social media platforms that garner wide-scale attention. As Breakthrough focuses on awareness-raising, traffic-generation, and conversations across identified issue areas, including migration, LGBTQI issues, racial justice, women’s rights, pluralism and diversity, Breakthrough is committed to continually measuring reach and impact to establish and incorporate an evaluation framework and strategy into every campaign design. Evaluations assess both quantitative and qualitative success. Established research frameworks (i.e. results based management and the “most significant change technique”) provide systematic methods for clarifying objectives, developing message matrixes, and investigating outcomes. We use a range of data collection instruments, such as baseline and end-line studies, mid-line and rapid assessment surveys, on-line surveys, interview protocols, focus groups, and content assessments to evaluate program outcomes and impact. Where possible, we employ external evaluation agencies.

Program Success Examples:

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Impact Summary from the Nonprofit

Breakthrough reaches millions by using creative tools to build a culture of human rights. We are all entitled to human rights - the right to life, food, shelter, freedom from violence.  These rights make up the daily fabric of our lives, how we tend to live individually and as a community.  The United Nations has codified many human rights in documents called conventions and treaties, which are ratified by member countries that promise to adhere by their rules. They are described in the Universal Declaration of Human Rights. Guaranteeing these rights for us and for others is what building a human rights culture is all about.

Expert Reviews and Comments

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Evidence of Impact

There are no summaries available for this organization.

Breakthrough's Bell Bajao campaign is innovative and involves men and bystander as part of the solution for violence against women. Other
I am making this based on evidence I have seen on their Bell Bajao Campaign in particular which has been their broadest and deepest campaign to-date. The Bell Bajao Campaign has been viewed by tens of millions in India and has helped to change the conversations on domestic violence in India with particular reference to the roles that men can play in stopping domestic violence. Men are given the information and tools they need to intervene in situations of domestic violence. Attitudes also towards women with HIV AIDS who are particular targets of domestic violence are also highlighted and undergoing changes (according to evaluations that have been undertaken), making it no longer acceptable to throw out a woman with HIV from her marital home. Foundation Professional

Organizational Strengths

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Their ability to do fundraising is amazing and their leadership has a clear focus. Other
I think the leadership and staff of this organization are very strong in their ability to use mainstream media to bring attention to issues of issues such as domestic violence, and HIV in the context of interrogating gender discrimination using a human rights framework. I find the way in which they simultaneously use mainstream media with on the ground, deep grass-roots organizing very unique and powerful to achieve more long lasting social change. Foundation Professional

Areas for Improvement

There are no summaries available for this organization.

They need to link up solution to violence against women beyond campaign and training. They need to facilitate better services for survivors of violence. Other
The organization could do with greater staff resources to be able to undergo and sustain the work they are doing. Sometimes there are just not the staff resources for the magnitude of the task. This staff capacity has reduced the potential to truly take this model global. Foundation Professional
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