Basic Organization Information
LETS BREAKTHROUGH INC
- Also Known As:
-
Breakthrough
- Physical Address:
-
New York, NY
10018
- EIN:
-
31-1793681
- Web URL:
-
www.breakthrough.tv
- Blog URL:
-
breakthroughtv.tumbl...
- NTEE Category:
-
R Civil Rights, Social Action, Advocacy
-
R24 Women's Rights
-
R Civil Rights, Social Action, Advocacy
-
R22 Minority Rights
-
R Civil Rights, Social Action, Advocacy
-
R30 Intergroup/Race Relations
- Year Founded:
-
2001
- Ruling Year:
-
2002
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Mission Statement
<p>Breakthrough is an innovative, international human rights
organization using the power of popular culture, media, community mobilization to transform public attitudes and
advance equality, justice, and dignity. <br />
</p>
<p>Breakthrough addresses critical global issues
including violence against women, sexuality and HIV/AIDS, racial
justice, and immigrant rights.</p>
Impact Summary from the Nonprofit
Breakthrough reaches millions by using creative tools to build a culture of human rights. We are all entitled to human
rights - the right to life, food, shelter, freedom from violence. These rights make up the daily fabric of our lives, how we tend to live
individually and as a community. <br />
<br />
The United Nations
has codified many human rights in documents called conventions and
treaties, which are ratified by member countries that promise to adhere
by their rules. They are described in the Universal Declaration of
Human Rights. Guaranteeing these rights for us and for others is what
building a human rights culture is all about.
Financial Statements
Audited Financial Statement is not available for this organization.
Leadership
Mallika Dutt
Term:
Since
Jan
2000
Profile:
Mallika has authored several articles and essays including the widely
referenced "With Liberty and Justice for All: Women's Human Rights in
the United States." She was also the co-author of the globally utilized
manual, "Local Action Global Change: Learning About the Human Rights of
Women and Girls," which has been translated into more than ten
languages.<br />
<br />
Prior to founding Breakthrough, Mallika was the Program Officer for the
Human Rights & Social Justice Program at the Ford Foundation's New
Delhi office. Mallika has also served as the Associate Director of the
Center for Women's Global Leadership at Rutgers University and as the
Director of the Norman Foundation. She began her professional career as
an Associate at Debevoise & Plimpton in NYC.<br />
<br />
Mallika is a founder of Sakhi for South Asian Women and has served on
several boards and committees, including the Human Rights Watch Women's
Rights Project and Asia Watch, The Sister Fund, Asian American Pacific
Islanders in Philanthropy, Lt. Governor Committee on Public Police
Relations, Committee on Sex and Law - the Association of the Bar of the
City of New York, and the US NGO Coordinating Committee for the UN
World Conference Against Racism. She is currently on the Board of
WITNESS.<br />
<br />
Mallika is a member of the NY State Bar. She has a JD from NYU Law
School, a Masters in International Affairs from Columbia University and
an undergraduate degree from Mount Holyoke College.
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Program:
Promoting Women's Rights, Democracy and Diversity
- Budget:
-
$2,086,500
- Category:
-
Civil Rights, Social Action & Advocacy
- Population Served:
-
General Public/Unspecified
Program Description:
<p >For more
than a decade, Breakthrough has been a critical player in the human rights
movement and a vital and leading resource for innovative and creative
multimedia campaigns that use media, art and culture to promote social change. Breakthrough addresses critical global issues
including violence against women, sexuality and HIV/AIDS, and immigrant rights
and racial justice. </p>
<p > </p>
<p >Breakthrough’s
methodology comprises an integrated four-pronged strategy that includes: (1) media, art and culture; (2) community
mobilization; (3) partnerships; and (4) comprehensive monitoring and evaluation
practices and the development of shared learning tools designed to promote
advancement in the field. </p><div> </div><div>Our methodology serves as a catalyst to engage new
constituencies in critical dialogue about human rights values, and continues to
be used to mobilize individuals, communities and organizations in the movement.
In this way, Breakthrough has reached millions at local, national, and global
levels, promoting positive change to end violence against marginalized
communities including women, people living with HIV/AIDS, migrants, and racial,
ethnic and religious minorities. </div>
Program Long-Term Success:
<p >Breakthrough
envisions a world where all of us can realize our full potential and no one is
abused, poor, marginalized or oppressed, where individuals and communities are
able to participate fully in the processes and policies that ensure their
well-being and human rights, while respecting the diversity and pluralism of
all communities. We use an
integrated, four-prong strategy to promote public dialogue through media, pop
culture and cultural expression; provide human rights education and mobilize
communities; develop diverse partnerships; and share learning through research
and development, and monitoring and evaluation.</p>
<p > </p>
<p >Breakthrough
builds the capacity of key partners to develop campaigns utilizing media and
community mobilization strategies to achieve large-scale reach and impact
around key issues, including women’s rights at the intersection of violence
against women and HIV/AIDS, and democracy and diversity at the intersection of
immigration, criminal and racial justice and national security. With growing
awareness that persuasive and solution-oriented multimedia campaigns can
strengthen these efforts, there is considerable interest in Breakthrough’s
approach and methodologies in targeting younger global audiences with
accessible and engaging multimedia campaigns and mobilization tools that use
technology to reach diverse audiences to change social norms and increase
support for policies and practices that respect human rights. </p>
Program Short-Term Success:
Breakthrough
is uniquely positioned as a widely respected leader at the forefront of
developing multimedia initiatives and mobilization tools that engage new and
existing constituencies to challenge social norms that perpetuate violence and
discrimination against marginalized communities. Using a holistic human rights
framework, Breakthrough seeks to:
<ul type="disc"><li >Create increased public
awareness, engaging and mobilizing new and younger audiences in critical
dialogue about key human rights issues; </li></ul>
<ul type="disc"><li >Build broad-based, diversified
support for democracy, diversity and women’s rights;</li></ul>
<ul type="disc"><li >Develop and expand broad-based,
strategic partnerships with a cross-section of field leaders including
human rights organizations/networks, media, entertainment, advertising and
technology industries, government agencies, and artists/performers; and</li><li >Engage in rigorous monitoring
and evaluation practices that enable us to assess reach and impact,
explore best practices and develop shared learning tools.</li></ul>
<p > </p>
<p >We
work closely with partners to build our initiatives around the priorities
identified within the scope of the larger human rights movement. We measure
success based on our ability to increase knowledge, change attitudes and
encourage action at the individual level and community level. </p>
Program Success Monitored by:
Breakthrough measures our success based on our
ability to challenge and re-frame deeply held assumptions, change attitudes and
practices at the individual level, and challenge and transform systems and
structures; we seek to achieve four main objectives:
<p >(1) Create increased public awareness; </p>
<p >(2) Build broad-based, diversified support
for immigrant rights; </p>
<p >(3) Promote an intersectional approach
to human rights addressing challenges faced by the most vulnerable populations;
and </p>
<p >(4) Engage new and younger audiences in
dialogue about key issues, and encourage our constituencies to share their
experiences through traditional and social media platforms that garner
wide-scale attention. </p>
<p >As
Breakthrough focuses on awareness-raising, traffic-generation, and
conversations across identified issue areas, including migration, LGBTQI
issues, racial justice, women’s rights, pluralism and diversity, Breakthrough
is committed to continually measuring reach and impact to establish and
incorporate an evaluation framework and strategy into every campaign design. </p>
<p >Evaluations
assess both quantitative and qualitative success. Established research frameworks (i.e. results based
management and the “most significant change technique”) provide systematic
methods for clarifying objectives, developing message matrixes, and
investigating outcomes. We use a range of data collection instruments, such as
baseline and end-line studies, mid-line and rapid assessment surveys, on-line
surveys, interview protocols, focus groups, and content assessments to evaluate
program outcomes and impact. Where
possible, we employ external evaluation agencies.</p>
Program Success Examples:
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