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United Through Reading Organization Name provided in the GuideStar Exchange* as of 08/22/2014: United Through Reading

Organization Name as listed in the IRS Business Master File as of 08/11/2014: UNITED THROUGH READING

* The GuideStar Exchange allows nonprofits to regularly update key information directly to GuideStar. It provides richer and broader information about their programs, impact, finances, people and more.

 
San Diego, CA

GuideStar Summary

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&1002; Forms 990 2012, 2011, and 2010 Forms 990 filed with the IRS
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&1002; Impact Summary Impact Summary from the nonprofit is available
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Basic Organization Information

United Through Reading Organization Name provided in the GuideStar Exchange* as of 08/22/2014: United Through Reading

Organization Name as listed in the IRS Business Master File as of 08/11/2014: UNITED THROUGH READING

* The GuideStar Exchange allows nonprofits to regularly update key information directly to GuideStar. It provides richer and broader information about their programs, impact, finances, people and more.
Physical Address: San Diego, CA 92121 
EIN: 33-0373000
Web URL: www.unitedthroughreading.org 
Blog URL: www.unitedthroughreading.org/newscenter/ 
NTEE Category: W Public, Society Benefit
W30 Military/Veterans' Organizations
B Educational Institutions
B92 Remedial Reading, Reading Encouragement
Ruling Year: 1995 


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Mission Statement

We unite military families facing physical separation by facilitating the bonding experience of reading aloud together.United Through Reading makes it possible for parents who are serving in the U.S. military to stay connected with their children by reading storybooks to them on video from their duty stations around the world. Imagine a soldier stepping into a recording area on his base. He sits in front of a video camera and reads his daughter's favorite Dr. Seuss book. Now picture his little girl at home, settling down for a bedtime story with her far-away dad.While other families might take bedtime stories for granted, this moment of reading to their child may be all participants have to let their children know that Mom or Dad — though far away — loves them as much as ever. Impacts are remarkable:* Children's anxiety eases.* Spouses at home are supported.* Service members' morale is boosted.* Homecomings are easier.* Children become readers.Over the life of our program, nearly 400,000 deployed service members have been part of their children's story time. For 800,000 children, Mom or Dad was home for a little while each day during the long separations. For these families, reintegration was a little easier because they had meaningful connections by sharing stories together during their separation.

Legitimacy Information

This organization is registered with the IRS.

This organization is required to file an IRS Form 990 or 990-EZ.

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Annual Revenue & Expenses

(GuideStar Exchange,
The GuideStar Exchange allows nonprofits to regularly update key information directly to GuideStar. It provides richer and broader information about their programs, impact, finances, people and more.
August 2014)

Fiscal Year Starting: January 01, 2013
Fiscal Year Ending: December 31, 2013

Total Revenue --
Total Expenses --

Revenue & Expenses

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Balance Sheet (IRS Form 990)

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Forms 990 Provided by the Nonprofit

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Financial Statements

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Leadership

(GuideStar Exchange,
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August 2014)

Dr. Sally Ann Zoll

Term:

Since Jan 2007

Profile:

Dr. Sally Ann Zoll has been CEO of the nationally acclaimed nonprofit, United Through Reading, since 2007. She began her teaching career in Southern California. Prior to joining United Through Reading, she was president of LearnStar and Vice President of Jostens Learning Corporation, both education software companies. She has worked extensively with the US Department of Education for 25 years as a consultant, serves on her community library's Board of Trustees and is the CFO for the board of the United States Academic Decathlon. She was honored by the San Diego Business Journal's Women Who Mean Business Award and the YWCA's Tribute to Women & Industry Award. She was also the recipient of the Tech Titan CEO of Emerging Company Award in North Texas and a ComputerWorld Honors Program Laureate.

Leadership Statement:

We've all seen heartwarming photos of children hugging parents who have just come home from a military deployment. We don't always see the children who lag behind, hugging the knees of welcoming spouses—children who don't recognize the strangers running up to greet them. Behind each family reunion there is a story of the unique challenges that military families face as they cycle through separations and reunions. The American Academy of Pediatrics published a report in 2013 that summarizes those challenges for the nearly 2 million US children that have been exposed to a wartime deployment of a loved one in the past 10 years: * More than one third of children report excessive worry about their parent's deployment.* One in four experience symptoms of depression.* One in two report trouble sleeping. The same report cited a survey of parents who reported that 20 percent of their school-age children coped poorly and a similar number had academic problems. That's not surprising given the effects of emotions on learning. United Through Reading is passionate about offering separated service members and their families meaningful ways to connect with each other across oceans, deserts, and time zones. Affection and attachment to loved ones is vital to happiness. We believe everyone deserves to feel that connection, no matter the distance. Yes, reading aloud is a simple, everyday action, but to our military families it's a lifetime connection.

Board Chair (GuideStar Exchange,
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August 2014)

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Board Co-Chair

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August 2014)

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Board Leadership Practices (GuideStar Exchange,
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August 2014)
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Board Orientation & Education ?
Why does this matter? Without clarity around their responsibilities and expectations, board members are not positioned to succeed. They may find themselves challenged to fulfill their governance responsibilities or frustrated by the expectations that the organization has set for them. BoardSource recommends that every new board member participate in a formal orientation process, and that all board members sign a pledge or agreement committing to their board service and to all of the responsibilities and expectations that come with service. Ideally, board members also should participate in a formal governance training program prior to serving on a board.

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?
Response Not Provided
CEO Oversight ?
Why does this matter? Oversight and management of the chief executive is one of the board’s most important legal responsibilities. The CEO or executive director is the board's single employee, and - just like any other employer/employee relationship - regular and written assessment is critical to ensuring that the chief executive and board are communicating openly about goals and performance. BoardSource recommends that boards conduct formal, written reviews of their chief executives on an annual basis, which should include an in-person discussion with the chief executive and distribution of the written evaluation to the full board.

Has the board conducted a formal, written assessment of the chief executive within the past year?
Response Not Provided
Ethics & Transparency ?
Why does this matter? A commitment to handling conflicts of interests is essential to creating an organizational culture of transparency. Boards should create and follow a policy for identifying and handling conflicts of interest, whether real or perceived. BoardSource recommends that organizations review the conflict-of-interest statement and require signed disclosures from all board members and senior staff on an annual basis.

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements within the past year?
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Board Composition ?
Why does this matter? The best boards are composed of individuals who bring a variety of skills, perspectives, backgrounds, and resources to tackle the complex and strategic challenges confronting their organizations. BoardSource recommends that boards commit to diversity and inclusion by establishing written policies and practices, which include strategic and intentional recruitment of diverse board members, continual commitment to inclusivity, and equal access to board leadership opportunities.

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?
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Board Performance ?
Why does this matter? Boards need to regularly assess their own performance. Doing so ensures that they are being intentional about how they govern their organization, which is a critical component of effective board leadership. BoardSource recommends that a board conduct a self-assessment of its performance a minimum of once every three years to ensure that it is staying on track with its roles and responsibilities.

Has the board conducted a formal, written self-assessment of its performance within the past three years?
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Officers for Fiscal Year (IRS Form 990)

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Highest Paid Employees & Their Compensation (IRS Form 990)

Highest Paid Employee data is not available for this organization.

People information was last updated by the nonprofit in August 2014

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Programs

Program: United Through Reading (GuideStar Exchange,
The GuideStar Exchange allows nonprofits to regularly update key information directly to GuideStar. It provides richer and broader information about their programs, impact, finances, people and more.
August 2014)

Budget:
$1,500,000
Category:
Education, General/Other
Population Served:
Other Named Groups
Poor/Economically Disadvantaged, Indigent, General
Children and Youth (0 - 19 years)

Program Description:

The United Through Reading connection begins when a deployed service member reads a story in front of a video camera for the children in his or her life. Program sites have small libraries of children's books, many of which can also be sent home with the DVD. Active-duty volunteers facilitate the program at more than 200 locations, on board Navy ships and Coast Guard cutters, on land bases, and in USO centers. Our program unfurls in the living rooms of military families across the nation when children see the face and hear the voice of their faraway parent on TV, reading a familiar story, using funny voices, and pointing to the illustrations. It feels like they are together again. And for that moment they are together. Amazingly, Mom or Dad never gets tired of reading that story. The child can enjoy the story over and over, until their eyes close.

Program Long-Term Success:

Children will feel the security of caring family relationships and develop a love of reading through the read aloud experience.

Program Short-Term Success:

Families facing physical separation will feel connected through the bonding experience of reading aloud.

Program Success Monitored by:

United Through Reading is committed to ongoing evaluation of our programs to ensure that we are delivering the highest quality program to meet real needs in the most cost effective way. We have realistic evaluation processes to collect qualitative and quantitative data from program participants and program collaborators to measure outcomes, improve program quality, increase the efficiency of our processes, and reduce our cost-per-beneficiary. We use several metrics to evaluate the effectiveness and reach of our program: *Staff tracks growth in the number of units and branches of military that request that United Through Reading. *Coordinators keep detailed log books which track the number of recordings, number of service members who made recordings, and the number who make more than one recording. *We survey deployed service members, spouses, deployed coordinators, volunteers and commanding officers on: effect on morale of the service members and their familiesresponse of the childrenwhether it helped the family be more connected, reduced anxiety and enhanced children's interest in reading

Program Success Examples:

Our Military Program enables our troops to reach out to their families in ways that are not possible through phone calls or emails, with positive impacts for all family members, and thus for our community. The benefits endure during separation and when families re-unite. Family strength: ""My kids were thrilled to see their dad. They thought he was at home with us and the tape felt almost real. Since then all they want to do is see daddy reading. It was very important for them to see that daddy had taken time just for them."" Stress relief: ""I knew my niece would enjoy the book and video (the site actually has one of her favorite books!) but I was unprepared for how much I would glean from it. I felt removed from the reality of my situation and for 15 minutes I was home and comfortable. Aside from taking everybody back home in one piece, this is the best part of this entire deployment!"" Reunification: ""After we met my husband at the airport, I knew for sure those United Through Reading DVD's had been the best thing for the boys. Calvin (3 yrs) ran right up to his dad, and Kale (18 months) just kept saying 'Daddy!' You would have never realized my husband had left to see him with the kids. There was not one bit of adjusting to...'who is this guy?'"" Love of reading: ""Lilly asks to ""see Papa"" several times a day, and will watch that video over and over again. Then she'll go pull out the books he read, and sit there reading them to herself.""

Impact Summary from the Nonprofit

Impact and AccomplishmentsParticipant surveys report the impact of simple stories shared across great distances: * 70% stated that the recordingsreduced their children's anxietyabout the deployment * 87% said that the recordingshelped the deployed service member stay connected * 84% said that being able to read to their childrenreduced their own stress during deployment * 76% reported that theirchild's interest in reading and books increasedafter participating in United Through Reading Recognized by the White House's Joining Forces Initiative which is dedicated to increasing our nation's support for military families. Approved to conduct pilot programs for wounded warriors at Naval Medical Center San Diego and Walter Reed National Military Medical Center. GoalsOur current plans are to keep pace with shifting deployment patterns while expanding the availability of our program. Key objectives are: I. REACH ― Increasenumber commands and sites that offer United Through Reading. II. PARTICIPATION ― Achieve a 5% increase in total number of beneficiariesby implementing special reading events that encourage parents to read more often and service members who are not parents to read to nieces, nephews, or school classrooms in their hometowns. III. MAGNIFY RESOURCES ― Recruitvolunteersto cover non active-duty training events. Enlist key spokespeople to promote program awareness, especially in service branches with potential for program expansion.

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