Basic Organization Information
World Wildlife Fund, Inc.
- Also Known As:
-
WWF
- Physical Address:
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Washington, DC
20037
- EIN:
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52-1693387
- Web URL:
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www.worldwildlife.org
- NTEE Category:
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C Environmental Quality Protection, Beautification
-
C30 Natural Resource Conservation and Protection
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D Animal related
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D30 Wildlife Preservation/Protection
- Year Founded:
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1961
- Ruling Year:
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1991
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Mission Statement
WWF's mission is the conservation of nature. Using the best available scientific knowledge and advancing that knowledge where we can, we work to preserve the diversity and abundance of life on Earth and the health of ecological systems by protecting natural areas and wild populations of plants and animals, including endangered species; promoting sustainable approaches to the use of renewable natural resources; and promoting more efficient use of resources and energy and the maximum reduction of pollution. We are committed to reversing the degradation of our planet's natural environment and to building a future in which human needs are met in harmony with nature. We recognize the critical relevance of human numbers, poverty and consumption patterns to meeting these goals.
Impact Summary from the Nonprofit
This organization has not provided an impact summary.
Revenue and Expenses
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Revenue and Expense data from Forms 990 for 2011, 2010, 2009, 2008, 2007 are included in the GuideStar Premium Report.
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Balance Sheet
Balance Sheet data from Forms 990 for Year 2011, 2010, 2009, 2008, 2007 are included in the GuideStar Premium Report.
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Leadership
Mr. Carter Roberts
Term:
Since
Feb
2005
Profile:
President and CEO Carter S. Roberts joined of World Wildlife Fund in February 2004 as chief conservation officer and COO. Prior to joining WWF, Roberts was Vice President for Strategic Planning and Global Priorities at The Nature Conservancy. As Vice President for TNC's Central America Division, he opened new offices across the region and oversaw operations in six countries. From 1990 to 1996, he was TNC's State Director for Massachusetts. Earlier in his career, Roberts led marketing and management teams at Procter & Gamble and Gillette. He holds an M.B.A. from Harvard Business School and graduated with honors from Princeton University. Fluent in Spanish and an avid birder, Roberts is married and has three young children. Under Roberts' leadership, WWF is completing a major strategic review to chart a course for the next decade that integrates the organization's expertise in field-based conservation, policy analysis, and institutional partnerships with the private sector.
Highest Paid Employees & Their Compensation
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Program:
Field Programs
- Budget:
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$89,424,179
- Category:
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Environment
- Population Served:
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General Public/Unspecified
Program Description:
<div>WWF works to conserve 19 of the world's most important ecosystems for the benefit of both the species and people who live there. We protect wildlife, preserve habitats and empower people to conserve resources while improving their livelihoods. We do this by partnering with governments, scientists and local communities to establish and manage protected areas, reduce threats such as poaching and habitat conversion, and influence national and local policies to improve biodiversity on the ground.</div>
Program Long-Term Success:
Congo Basin: The rain forests and rivers of the Congo Basin are a haven for indigenous peoples and an amazing array of wildlife including elephants and gorillas. These species and their habitats are threatened by a host of destructive forces. Collectively, these threats could result in the loss of up to 70 percent of the Congo rain forest by 2040. WWF?s long-term goals in the Congo respond to this urgent situation and work to secure effective management for at least 20 percent of each of the priority forest and freshwater ecosystems of the Congo Basin and reduce the impact of deforestation and forest degradation. Within the past year, WWF has helped to establish a law blocking further logging in a community hunting zone in the Dzanga-Sangha area; the de facto first step in creating a new indigenous reserve area. WWF has also assisted in obtaining the agreement of donors and the DRC government to engage in a macro land-use exercise aimed at increasing the DRC protected area network from 9 percent to 15 percent of the country.
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Program:
Market Transformation
- Budget:
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$17,463,945
- Category:
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Environment
- Population Served:
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General Public/Unspecified
Program Description:
<div>WWF partners with corporations, government agencies, NGOs, universities and research institutes to reduce the impact of the production and trade of commodities that most affect our conservation priorities. Our goal is to measurably reduce the most significant impacts of individual actors as well as entire industries.</div>
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Program:
Public Education
- Budget:
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$19,641,529
- Category:
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Education
- Population Served:
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General Public/Unspecified
Program Description:
<div>WWF educates the American public through our Marketing and Public Relations Departments. We create and implement public relations programs, including events and earned media activities, to support WWF's mission and programs. Our Public Service announcements educate the mass market about our mission through print and broadcast media and we design and distribute communication materials to educate our supporters on overall mission, core programs, and results.</div>
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Expert Reviews and Comments
This organization is a 2009 Philanthropedia top
nonprofit, recommended by experts as having high impact.
These expert reviews were generated through Philanthropedia's research methodology
to identify high-impact nonprofits. Learn more
Evidence of Impact
WWF works in 100 countries and is supported by 1.2 million members in the US and close to 5 million globally.
Expert Comments
There are no comments available for this organization.
Organizational Strengths
Climate Change experts believe that the World Wildlife Fund has successfully positioned itself as an international group that is focused on specific issues around nature. They have further been successful because of their well-known brand and strong public outreach programs.
Expert Comments
Areas for Improvement
At the same time, the World Wildlife Fund should be more aggressive with some of their work, consider additional issue areas, and develop their law and international policy capacity. They also might build their work at the local level in the US to have a bigger impact.
Expert Comments