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Humane Society of The United States

AKA The HSUS

Washington, DC

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Humane Society of The United States

Also Known As:
The HSUS
Physical Address:
Washington, DC 20037 
EIN:
53-0225390
Web URL:
www.humanesociety.org
Blog URL:
www.humanesociety.or...
Leadership:
Mr. Wayne Pacelle
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Legitimacy Information

  • This organization is registered with the IRS.
  • This organization is required to file an IRS Form 990 or 990-EZ.

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Fiscal Year Starting: Jan 1, 2010
Fiscal Year Ending: Dec 31, 2010
Revenue
Total Revenue $148,703,820
Expenses
Total Expenses $126,361,401

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Basic Organization Information

Humane Society of The United States

Also Known As:
The HSUS
Physical Address:
Washington, DC 20037 
EIN:
53-0225390
Web URL:
www.humanesociety.org 
Blog URL:
www.humanesociety.or... 
NTEE Category:
D Animal related 
D20 Animal Protection and Welfare (includes Humane Societies and SPCAs) 
D Animal related 
D01 Alliance/Advocacy Organizations 
D Animal related 
D34 Wildlife Sanctuary/Refuge 
Year Founded:
1954 
Ruling Year:
1956 

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Mission Statement

The HSUS seeks a humane and sustainable world for all animals; a world that will also benefit people. We are America's mainstream force against cruelty, exploitation, and neglect, and also the nation's most trusted voice extolling the human-animal bond. Our mission statement: Celebrating Animals, Confronting Cruelty.

Expert Assessment

Humane Society of The United States is the largest animal protection organization in the USA. They effectively influence change in a variety of areas and their campaigns often make national news. Their leadership in the farm animal welfare arena has been vital in changing laws in states like California, Ohio and Colorado. Read More »

For more information about this organization's impact, read the Expert Reviews and Comments.


Impact Summary from the Nonprofit

In 2010, HSUS animal care centers provided emergency treatment and sanctuary to nearly 16,000 animals. HSUS teams deployed to 51 emergency rescues in 2011, saving nearly 11,000 animals from puppy mills, animal fighting operations and egregious neglect. Five HSUS undercover investigations exposed horrific abuses at industrial egg, pork and turkey facilities. Federal bills to strengthen a shark finning ban, require accurate labeling of fur items, and prohibit animal crush videos are signed into law. States enacted 98 pro-animal laws and  regulations, including the nation's first ban on the sale of whole battery cage eggs. Hellman's mayonnaise pledged to convert all 350 million eggs it uses annually to cage-free, while Kraft Foods, Walmart, Subway, Burger King, IHOP and other major companies decrease their purchases of eggs from caged hens.

Personal Reviews

Financial SCAN

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Financial Data

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Revenue and Expenses

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Balance Sheet

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Financial SCAN

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Key Financial SCAN Features

  • Financial Health Dashboard: Highlights key financial trends and ratios for a selected nonprofit organization over a period of up to five years.
  • Peer Comparison Dashboard: Compares the organization's financials with up to five peer nonprofits that you select.
  • Graphical Analysis: Provides multi-year graphs and an interpretive guide in a format ready to present to your clients.
  • Printable PDF Report: Provides a complete analysis of the organization for your records. The full report tells you what to look for and why it matters.
  • Advanced Search: Allows you to search by EIN (Employer Identification Number), organization name, city, state, revenue, expenses, and assets.


Forms 990 Provided by the Nonprofit

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Financial Statements

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Annual Reports

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Leadership

Mr. Wayne Pacelle

Term:

Since June 2004

Profile:

Wayne Pacelle served for 10 years as The HSUS' chief lobbyist and spokesperson before he took office as president and CEO on June 1, 2004.  Pacelle has spurred major growth for the organization, partially through successful mergers with other animal protection groups. Pacelle helped engineer corporate combinations with The Fund for Animals and Doris Day Animal League. Since 1990, Pacelle has led more than 15 successful statewide ballot measure campaigns. He and HSUS have worked for the passage of more than 225 new state laws from 2006 to 2008, and he has helped to pass more than 15 federal statutes to protect animals. Pacelle's work on animal issues has been featured in thousands of newspapers and magazines across the country. Pacelle is the author of the bestselling book The Bond: Our Kinship with Animals, Our Call to Defend Them. He has been profiled in major publications and has appeared on network television programs. In 2008, The Los Angeles Times reported, "Pacelle has retooled a venerable organization seen as a mild-mannered protector of dogs and cats into an aggressive interest group flexing muscle in state legislatures and courtrooms." Supermarket News included Pacelle on its Power 50 list of influential individuals in food marketing. Pacelle was named one of NonProfit Times' executives of the year in 2005 for his leadership in responding to the needs of animals affected by the Gulf hurricanes. In 2008, NonProfit Times named Pacelle to its annual Power and Influence Top 50. Pacelle received his B.A. in History and Studies in the Environment from Yale University in 1987.

Board Chair

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Board of Directors

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Officers for Fiscal Year

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Highest Paid Employees & Their Compensation

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Program: Advocacy and Public Policy

Budget:
$27,606,802
Category:
Animal-Related
Population Served:
General Public/Unspecified

Program Description:

The HSUS works with consumers, corporations and policymakers to bring protect animals.     The HSUS also conducts undercover investigations, produces videos and conducts research. The videos were viewed more than 4 million times online. The HSUS investigated animal abuses at a veal slaughter plant in Vermont, leading authorities to close the plant and launch a criminal investigation. The HSUS also investigated a chimpanzee research laboratory in Louisiana and researched the availability of horrific animal “crush” videos and released a report before the U.S. Supreme Court heard oral arguments in a case challenging a federal animal cruelty depictions law.     The HSUS’ Factory Farming Campaign secured 100 commitments by corporations (including Wendy’s, Red Robin, PF Chang’s and Au Bon Pain) and educational institutions in 2009 to improve animal welfare purchasing policies. The HSUS also worked for a new law in California that protects 18 million dairy cows from cruel tail docking, new legislation in Maine and Michigan to phase out extreme confinement housing systems, 5, shareholder resolutions to improve conditions for farm animals, and litigation to stop pollution from factory farms in California and New York.     The HSUS’ Stop Puppy Mills Campaign rescued more than 3,000 animals in 2009 from mass dog breeding facilities, enacted 10 new laws to help improve conditions in puppy mills, and worked with 461 pet stores that pledged not to sell puppies. A class action lawsuit against a puppy mill dealer resulted in the bankruptcy and closure of the facility. The HSUS joined with hundreds of former Petland customers to file the largest ever class action lawsuit challenging the sale of puppy mill dogs to unsuspecting consumers in more than 40 states.     The HSUS’ Animal Cruelty and Fighting Campaign works to end staged animal fights. In 2009, The HSUS launched a national animal fighting tip line; distributed cash rewards for information leading to arrests for violations of animal fighting laws, educated more than 3,000 at-risk youth through our End Dogfighting program; worked with NFL quarterback and former dogfighter Michael Vick to tell children in urban communities about the cruelty and dead-end path of dogfighting; partnered with agencies to rescue 5,700 fighting dogs, roosters and hens; trained 1,500 law enforcement officials, 300 prosecutors and 100 judges in animal cruelty and fighting cases; and assisted law enforcement in hundreds of animal fighting cases, including the largest dogfighting raid in U.S. history.     The HSUS’ Stop Wildlife Abuse Campaign seeks to end the most egregious abuse of wildlife. In 2009, The HSUS supplied a legal analysis that led to an import ban of sport-hunted polar bear trophies. HSUS attorneys won a federal court order striking down a role that allowed trophy hunting of endangered species in captive hunting operations. Additionally, a coalition of wolf advocated led by The HSUS reached a settlement to restore protections for wolves in the Great Lakes region. The HSUS also worked with state wildlife agencies to offer rewards for arrests and convictions of wildlife poachers.     The HSUS’ Fur Free campaign works with retailers and designers to encourage them to go fur free. In 2009, designer Andrew Marc and retailer Lord & Taylor agreed to phase out all use of raccoon dog fur and to reform their garment labeling practices. A court ruling cleared the way for an HSUS lawsuit accusing several large retailers of engaging in false advertising and mislabeling of fur garments. Additionally, 20 fashion design schools featured HSUS fur-free presentations.     The Faith Outreach program seeks to engage people and institutions of faith. The program assisted more than 300 churches and religious groups to incorporate animal protection themes.

Program Long-Term Success:

The HSUS rescued more than 12,000 animals from disasters, puppy mills, animal fighting operations, animal hoarders. In the field, in the courtroom and in the halls of Congress, The HSUS, along with millions of supporters, pressed forward toward a humane society.

Program Short-Term Success:

Program Success Monitored by:

Program Success Examples:

Program: Strategic Communications

Budget:
$12,862,172
Category:
Animal-Related
Population Served:
General Public/Unspecified

Program Description:

The HSUS communicates with our supporters by phone, letter, email, online, and on social networks. The HSUS has over 345,000 supporters on Facebook and updates its supporters via Twitter. The HSUS revamped its website in 2009. The HSUS’ president writes a daily blog about animal issues and the activities of The HSUS. The Public Relations department works to inform the public and about animal protection. The HSUS distributed more than 600 press releases to journalists, conducted interviews with news outlets, distributed letters to the editor and opinion editorials, placed advertisements and kept the public informed through our website. These efforts generated more than 27,000 news stories about The HSUS and its work, and an average 764,515 unique visitors per month to humanesociety.org. More than 30,000 media outlets were provided with pet adoption advertising by the Shelter Pet Project, launched by The HSUS, Maddie’s Fund and the Ad Council. The HSUS hosts training programs for animal welfare professionals, including the world’s largest conference in the field. In 2009, The HSUS reached 2,248 shelter professionals, volunteers and rescue groups. The HSUS also hosts conferences and events for animal advocates. More than 4,700 people participated in the advocacy training programs. The HSUS Hollywood Office produces the annual Genesis Awards, which honors artists, writers, and other in entertainment and the media who have raised awareness of animal protection issues. The HSUS’ Animal Content in Entertainment program encourages the inclusion of animal issues in non-fiction and narrative entertainment media. The HSUS works with celebrities to reach the public on issues impacting animals. The Publications department creates print and electronic magazines, brochures, advertisements, reports and other documents. More than 450,000 people receive The HSUS’ bi-monthly All Animals magazine. More than 12,000 shelters, rescue groups and animal service agencies subscribe to Animal Sheltering magazine and its companion e-newsletter.

Program Long-Term Success:

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Program Success Monitored by:

Program Success Examples:

Program: Field and Disaster Response

Budget:
$12,325,467
Category:
Animal-Related
Population Served:
General Public/Unspecified

Program Description:

The HSUS deployed its Animal Rescue Team all over the nation to help animals in distress, working with other animal welfare groups and all levels of law enforcement officials on more than 40 rescue missions in 2009, rescuing more than 10,000 animals. The HSUS employs state directors in 36 states across the country. These staff representatives advance protection at their state capitols, network with grassroots advocates, assist local shelters and help with HSUS field rescue work. In Florida, the HSUS worked with state officials and developers to save 1,800 tortoises from being buried alive on construction sites. In California we funded care for rescued dogs to aid in anti-poaching efforts.

Program Long-Term Success:

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Expert Reviews and Comments

2011 Philanthropedia Top Nonprofit

This organization is a 2011 Philanthropedia top nonprofit, recommended by experts as having high impact.

These expert reviews were generated through Philanthropedia's research methodology to identify high-impact nonprofits. Learn more


Evidence of Impact

Humane Society of The United States is the largest animal protection organization in the USA. They effectively influence change in a variety of areas and their campaigns often make national news. Their leadership in the farm animal welfare arena has been vital in changing laws in states like California, Ohio and Colorado.

Effective Politically
HSUS has done very well under Pacelle's leadership at broadening the impact of the animal rights movement at the political level. Other
Effective Legislation
Humane Society of The United States has been instrumental in influencing state and federal adoption of beneficial animal welfare legislation and opposing detrimental legislation, supporting state groups doing the same, responding to large-scale animal welfare crises (e.g., rescues in puppy mill shut downs, etc.), and educating the public on animal welfare issues. Other
Humane Society of The United States has led major legislative initiatives to save farm animals and wildlife--they have been successful in this area in several states, in addition to anti-cruelty work. Other
Their legislative accomplishments surpass those of other groups. Nonprofit Senior Staff
They actually use their money for good. They’ve been going after factory farming and running California's proposition 2. The thing that got rid of veal crates and small cages, and been marching across the country. And getting agriculture community being less smug. Researcher and Faculty
They are effective in their National and State legislative lobbying. Other
Their lobbying efforts on behalf of animal welfare issues has far reaching effects throughout the country. Other
Humane Society of The United States has had a tremendous impact on Humane Legislation on a local, state and a national level in almost all facets of animal care. Nonprofit Senior Staff
The Humane Society of The United States is involved in animals welfare and protection on a national level. They have positively influenced legislation, provided support for local law enforcement in cruelty investigations, and provided educational seminars to both the public and law enforcement on animal issues and laws. Other
They have made successful achievements resulting in higher welfare for animals in agriculture, particularly in the corporate and legislative arenas. Nonprofit Senior Staff
Their factory farming campaign was effective, passing new legislation to outlaw the worst animal cruelties and shifting corporate purchasing policies. Nonprofit Senior Staff
The greatest impact of Humane Society of The United States on animal welfare is in the area of legislative reforms that to improve welfare of food animals, commercially bred dogs, and hunted animals. HSUS has used the media very effectively to turn public opinion in favor of these reforms. Researcher and Faculty
The organization's lobbying practices are stellar. Nonprofit Senior Staff
Whether or not they actually DO anything in terms of animal's lived experiences, Humane Society of The United States does have great visibility - and brought attention to people's unwillingness to be separated from their companion animals - resulting in legal changes in mandatory evacuation procedures. I see them as primarily a legislative group. Researcher and Faculty
They have spearheaded legislation to improve conditions for farm animals (direct experience of this in Ohio); promotion of animal protection issues nationally (Pacelle on Oprah regarding puppymills). Researcher and Faculty
Humane Society of The United States does many things, and does quite a few of them very well. Their greatest strength is their legislative advocacy. They do an excellent job of proposing and campaigning for changes in law - at both the federal and state levels. Animals have an effective voice in legislation for the first time in decades. Researcher and Faculty
Humane Society of The United States has won a whole host of ballot initiatives and have reach a huge section of the general population with undercover investigations. Nonprofit Senior Staff
They are a legislation powerhouse. Proposition 2 in California didn't just pass protections for farm animals, it also increased awareness of the issues and sympathy for animals. Humane Society of The United States is the first mainstream (i.e., not PETA) national organization to make farm animal advocacy a serious focus. Nonprofit Senior Staff
The HSUS confronts national and global cruelties through major campaigns targeting the inhumane treatment of animals. The impact of the legislation and litigation to stop cruelty to domestic and wild animals is a very important contribution to our society. Nonprofit Senior Staff
They have made great achievements in state legislation and encouraged national legislation. Nonprofit Senior Staff
They were instrumental in the passage of Proposition 2 in California several years ago, which mandates that animals raised for food be given enough space to stand up, lie down, turn around, and stretch their limbs. Researcher and Faculty
They have staff here in Austin that focus on legislation to protect animals. Humane Society of The United States got the cockfighting bill passed this session because of all the extra attention they are paying to Texas . Nonprofit Senior Staff
Humane Society of The United States is the largest animal protection organization in the USA. They effectively influence change in a variety of areas and their campaigns often make national news. Their leadership in the farm animal welfare arena has been vital in changing laws in states like California, Ohio and Colorado. Foundation Professional
Humane Society of The United States is a group we can depend on to fight for animal rights and protection on a national level. They are also a wonderful resource for animal rights legislation on a state-wide level. Nonprofit Senior Staff
They are good at legislation. Nonprofit Senior Staff
When assessing the actual impact of these programs on enhancing animal welfare I think that HSUS has the most impact in the legislative area. Foundation Professional
Great Programs
Humane Society of The United States has broad influence on state and federal legislation affecting companion animals, farmed animals, animals used in research and wildlife. They also provide direct care for many animals through disaster response and other programs. The organization is well recognized by the public and has a very large base of members and supporters that help to make it effective. Researcher and Faculty
They have a tremendous ability to get state and national legislation passed. They care for more captive wildlife than any other nonprofit in the US, lead Important investigations and large scale rescues. Nonprofit Senior Staff
Leader in their Field
They are leaders on a wide variety of animal welfare issues, specifically influencing legislation and public policy. Nonprofit Senior Staff
I agree with the findings that HSUS has had the most impact and is the top-recommended nonprofit in this field. HSUS has very effective animal protection programs and the organization effectively communicates its work externally using all forms of media. HSUS promotes itself as the nation's most effective animal protection organization. Nonprofit Senior Staff
They have a large following and are setting the agenda for Animal Rights. Foundation Professional
They are the gorilla in the room. They are doing good work. Nonprofit Senior Staff
I agree with the Humane Society of the United States as the leader in an effort to make humane changes in the US Other
Strong Staff
They have very strong and knowledgeable staff dedicated to making a lasting difference at state, regional, and national levels. Nonprofit Senior Staff
Focus
Their work on dog fighting, protections for factory farm animals, and protections for companion animals has been particularly strong. Researcher and Faculty
They have great breadth of work and overall impact on a wide variety of animal protection issues. Nonprofit Senior Staff
Humane Society of The United States is probably the most well known organization in the country whose mission is animal welfare. Therefore their ability to impact a variety of issues for animals is huge. Nonprofit Senior Staff
They have focused on Marine Mammal Issues - whaling in particular. They were leaders in this issue, they helped protect whales at every turn. The wildlife department worked tirelessly on the Endangered Species Act. They also led the fight to close down all horse slaughter plants in the US and prevent slaughter of horses for food in the US. Nonprofit Senior Staff
Humane Society of The United States has the broadest based impact on the widest range of animal issues on your survey list. They are a formidable player in legislation, and bring the most comprehensive programming to areas like factory farming and animals in research. Nonprofit Senior Staff
Great Reach
Their impact on state laws, such as California's Prop. 2 and other state efforts to protect animals have been great. Other
They have made serious impact in legislation at the federal and state level. Their strategic and innovative use of the public referendum and ballot process to advance animal welfare laws and regulations has been great. They have significant reach in all aspects of animal protection -- a breadth of purpose and success that is unmatched. Their significant grassroots organizing presence and operations influence people at the highest levels of government. Nonprofit Senior Staff
Humane Society of The United States has a disproportionate impact on legislation, policy, training and direction within the field of animal welfare. Nonprofit Senior Staff
One can't help but equate big budget with the ability to make the biggest impact; but in recent years Humane Society of The United States has expanded to help farmed animals and by doing so has helped move their plight into our national awareness and discussion - while PETA has catapulted animal issues into the media, HSUS has made the issue more mainstream - and has backed up mind changing with legislation for more lasting change. Nonprofit Senior Staff
Humane Society of The United States has had a great influence on legislation and ballot initiatives to protect animals due to its size. Nonprofit Senior Staff
They have made nationwide impact in a number of areas involving animal welfare, including farmed animals, research, companion animals, great apes, dogfighting. Other
Large well funded organization that has the means and expertise to engage in a wide range of important animal related issues. Other
Excellent Services
Humane Society of The United States has a strong history in addressing national issues for animal welfare. They have regional offices nation-wide that assist in some state & local communities. They excel in providing disaster support services to stricken communities. They can implement a disaster response team immediately to provide local/state support. Nonprofit Senior Staff
They have a major impact on State Laws governing care of animals. They lead significant hand-on activities regarding local and regional disasters. Nonprofit Senior Staff
They have a significant focus on legislative issues that change/improve laws related to animals and their care. They provide response/support to large scale animal seizures and disasters. Other
Sound Strategy
Through policy work, education, and legal campaigns, Humane Society of The United States is addressing a broad spectrum of animal suffering in a positive and strategic manner. Nonprofit Senior Staff
Humane Society of The United States has a wide reach in impacting the lives of animals in the US through their legislative work in many areas such as the work on humane farming practices for food animals in states like California and Ohio, through their disaster relief work in many places throughout the country, for stepping in when large-scale equine cruelty cases are too large for local groups to handle, for their investigative work and support of local efforts on busting inter-state dog-fighting rings and for holding the largest animal welfare educational conference and trade show in the country each year. Foundation Professional
Humane Society of The United States addresses legislation and policy that impact marine mammals, works with agricultural animals, works at multiple levels. Researcher and Faculty
Do A Lot with Little Money
This is an excellent advocacy organization with limited boots on the ground services. They assist local agencies with expertise and emergency assistance. Their legislative efforts are well orchestrated and leverage local support. Nonprofit Senior Staff
Funding
Their international campaigns on awareness, education and humane legislation have all been strong. Their size and budget allows for targeted approaches that many of the smaller organizations can not achieve. Nonprofit Senior Staff
This organization is the most well funded and thus has the broadest reach. It has expanded its outlook and mission to protect more animals in more contexts than in the past. Because of its national presence and good will, this shift brings significant resources to bear on questions of animal protection. Researcher and Faculty
Effective Advocacy
Humane Society of The United States is a very active organization in legislation and raising public awareness. Although they do not run animal shelters, their advocacy on behalf of animals is the strongest in the country. Other
Their staff directly impact public policy on a state and national level that saves the lives of thousands of animals, both companion animals and farm animals, and they do a better job of this than any agency I know. Nonprofit Senior Staff
The Humane Society is leading the way when it comes to getting both state and federal laws passed to protect animals. They are making the very most of their huge numbers and huge economy to get things done, such as many laws to protect fighting animals, farmed animals and in all of their rescue efforts in disaster areas. Other
Effective Marketing
They are effective in influencing public opinion, in leading initiative and legislative efforts to enact or amend laws protecting animals, in presenting the annual EXPO conference that educate lower to mid-level staff and volunteers of local organizations, and as a resource to small to mid-size agencies. Nonprofit Senior Staff
They boast a high profile, excellent strategic positioning, and frequently communication with their supporters. Other
Collaboration
They are dedicated to mentoring smaller non profits. Other
Humane Society of The United States works with their state representatives during disasters. Foundation Professional
They have a national and international focus on animal welfare that covers many species and situations. They organize/sponsor probably the best national-international meeting (EXPO) that brings animal care and welfare workers and advocates together to discussions and learning. Researcher and Faculty
Humane Society of the United States has impacted the industry by promoting a pet expo each year, bringing in speakers to help organizations become better educated in running their facilities. They lobby to change the laws to protect animals, both domestic and wildlife. Nonprofit Senior Staff
Raising Awareness
Humane Society of The United States has had significant impact on several animal welfare issues in recent years, including farm animal welfare and animal (dog/cock) fighting. Nonprofit Senior Staff
They have spawned legislative advancements in farmed animal issues and increased public awareness of farmed animal issues. Nonprofit Senior Staff
Visibility
Their continuous advocacy work is well balanced, they are strongly networked, and they maintain high visibility. Researcher and Faculty
Grassroots
They have followed the lead of the American Society for the Prevention of Cruelty to Animals, and are taking the necessary steps to make a difference at the local level by providing animal welfare groups with needed tools and resources. Nonprofit Senior Staff
Scope
This organization addresses ALL animal abuse issues across the board, and doesn't focus on one aspect only. They not only bring awareness to an issue, they lead legislative issues and actively go after solutions to the problem. They do this not only on regional levels, but they care about issues at local and state levels in order to affect the bigger picture. Nonprofit Senior Staff
Communication
Humane Society of The United States leads legislative advancements and is constantly present in the media. Nonprofit Senior Staff
Strong Leadership
Since Wayne Pacelle became CEO Humane Society of The United States has taken the lead on state referendums; cage free egg program; working with the widest number of food and restaurant retailers to explore ways to improve animal welfare. Nonprofit Senior Staff
Humane Society of The United States leads campaigns on a number of different animal welfare issues, including companion animals (adoption, spay/neuter, puppy mills, dog fighting, and hoarding), farm animals (especially factory-farming), and wildlife protection (seal hunts, habitat destruction). Through their charismatic CEO Wayne Pacelle, they have been able to reach a huge audience with their messages. They are firm on their beliefs but manage not to alienate animal lovers who may not be animal rights advocates. (For example, they are able to fight factory farming without condemning meat-eaters.) Nonprofit Senior Staff
Expertise
They benefit from a range of expertise in farm animals, wildlife, laboratory animals, making change through effective advocacy efforts. Nonprofit Senior Staff
Effectiveness
No animal-welfare/rights organization that I know of has the breadth of topical coverage, political reach, financial heft, or creative vision to match the Humane Society of The United States With an annual operating budget in the hundreds of millions of dollars, a track-record of political and/or legislative victories in MANY states (including ag-powerhouses such as California, Ohio, and Michigan), and a full stable of well-educated, uber-experienced, camera-ready public advocates (such as CEO Wayne Pacelle, Senior Director of Factory Farming Campaigns Paul Shapiro, and Senior Director of Faith Outreach Christine Gutleben), HSUS is by far the most effective (at least from a pragmatic perspective) animal-welfare/rights organization in the country and certainly the most *feared* by the agribusiness industry. One of the areas in which HSUS is currently having a significant impact is in the area of outreach to religious audiences. (In the spirit of full disclosure, I should say that HSUS has featured and promoted some of my scholarly work in this field). Their (HSUS Faith Outreach) new documentary film "Merciful Eating" (and some of the outreach materials circulated along with it) have been testing in focus groups funded by agribusiness as very influential on their target audiences--so much so, in fact, that agribusiness industry leaders have expressed interest in dialogue with HSUS around this issue. Researcher and Faculty
Great Outreach
They do outstanding behind-the-scenes work as well as public outreach. Researcher and Faculty
Their outreach, educational commitments and assistance to educators, collaborations, and programming are all tremendous. Researcher and Faculty
Reputation
They are continually in mainstream media in a relatively positive way. They are often able to give technical help to smaller groups and are able to respond quickly. Nonprofit Senior Staff
The Humane Society of The United States has a very strong reputation Other
Great Research
Their research to learn about spay/neuter in the Southern states has been quite rigorous. Nonprofit Senior Staff
Accurate Information
This organization collects and provides a great deal of accurate information to assist in the health care and well being of the animal population. This organization excels at reaching their intended market and getting "big names" to contribute publicly to their cause. Nonprofit Senior Staff

Organizational Strengths

The Humane Society of the United States's professional approach to activism gives them a large range of supporters. They have many of the top people in the field working at the organization. Their CEO, Wayne Pacelli, is very good, strong, knowledgeable, and charismatic. Also, they are able to secure large financial support from individuals as well as foundations.

Excellent Marketing
Humane Society of The United States is an excellent marketer, especially through its use of the Internet. It has a strong and well-known leadership (e.g., Wayne Pacelle -- whether people love them or hate them -- is a familiar name to those who work with animal welfare) and presumably strong finances based on local humane society groups' pleas to potential donors to not confuse HSUS with an animal shelter. Other
Humane Society of The United States is tops in marketing and has a strong emergency rescue operation. Other
Their image, leadership, and intelligence are all outstanding Nonprofit Senior Staff
Humane Society of The United States is highly visible and helps to keep the cause of animals in the mainstream news. Nonprofit Senior Staff
Their marketing, visibility, and consistency of message are strong. Researcher and Faculty
Their marketing materials through television, social media, and print get better each year. They have a large membership base and they promote animal welfare in a very positive light. Nonprofit Senior Staff
Humane Society of The United States is great at advertising and promoting the plight of abandoned animals. Other
Excellent Outreach
Their leadership, outreach and advocacy are all strengths. They have excellent scientific staff and leverage science on behalf of their programs. Researcher and Faculty
Both marketing and outreach are strong at the Humane Society of The United States. HSUS has the availability to serve as a nucleus for animal welfare developments, promulgating the news and assuring it reaches most stake holders. Nonprofit Senior Staff
Strong Leadership
They have strong leadership, good political connections, and a high public profile. Nonprofit Senior Staff
They have strong well-recognized leadership and marketing which helps to educate & promote animal welfare issues. Nonprofit Senior Staff
Their leadership on a policy and outreach level is outstanding. Nonprofit Senior Staff
Wayne Pacelle is very good, strong, knowledgeable, and charismatic. Researcher and Faculty
They have professional leadership and excellent public relations. Nonprofit Senior Staff
Humane Society of The United States has excellent leadership. Other
Leadership -- few organizations take on as many issues in as significant a way and light the way for others to follow. Marketing -- unbelievable machine for churning out press and reaching the general public with their message. Nonprofit Senior Staff
They have strong leadership, staff and the ability to generate donations and act fast during disasters for animals . Foundation Professional
Leadership is key to this organization, and I have met and worked with the staff at various conferences and events. Marketing and getting the word out about their role in animal welfare in the United States is also vital to the effectiveness of the organization. Nonprofit Senior Staff
Their leadership, operations, and staff are all great. Nonprofit Senior Staff
They have strong leadership with their CEO. Nonprofit Senior Staff
Leadership is great here. Wayne Pacelle and other top executives are articulate and focused. They present reasoned arguments in public and on the Hill, and they guide their org to stay focused on specific initiatives. Nonprofit Senior Staff
Diverse Focus
They work in a diverse cross section of arenas and coordinate well with other non-profits in partnership efforts. Nonprofit Senior Staff
Effective Communications
They have strong leadership and effective communication materials. Researcher and Faculty
They have some very effective spokespersons who are getting their message across. State directors are very useful based on our experience in one state. Researcher and Faculty
Humane Society of The United States has a super-talented employee roster and they know how to frame their message in a manner that comes off as very mainstream. Nonprofit Senior Staff
Financial Stability
Their finances are very strong and they have great leadership. Nonprofit Senior Staff
Humane Society of The United States is a financially strong and sound organization. It is also nationally recognized as having credible fiscal practices. Nonprofit Senior Staff
Longevity as an Organization
They have a strong litigation team and longevity. Other
Responsive
Humane Society of the United States has responded well to large scale disasters (hurricanes) and puts on an effective annual conference for animal welfare professionals, making them both a role model for other national organizations and a resource for shelters across the country. Other
Wise Acquisitions
They have been able to colonize other organizations to take their top leadership, giving them more of an impact. They also excel at fundraising, and marketing (although I think PETA has the better marketing). Nonprofit Senior Staff
They have acquired several related organizations (e.g. Doris Day Animal League, Black Beauty Ranch) and that has allowed them to expand their impact without reinventing the wheel. Nonprofit Senior Staff
Visionary Leadership
Wayne Pacelle is a dynamic figure and has led the agency well. Recently he published a book that will expand the influence that he and Humane Society of The United States has further into the public forum. He has tried new approaches and has met with resistance in the animal welfare community but is resolved to make change and not be happy with the status quo. For the most part the staff at HSUS is exceptional and with the variety of issues they address, companion animals, farm animals, wildlife, animals in entertainment, international animal programs, and much more, it is impressive that they actually impact all of these areas. Nonprofit Senior Staff
CEO Wayne Pacelle is a strong figurehead. His new book The Bond is an example of his ability to reach a consumer public. While known and sometimes criticized for their activist activities, they also employ many stellar scientists and other professionals who are working collaboratively in substantive, incremental change from within the systems that they focus on. Often under appreciated by local shelters they none they less provide some of the best training and educational resources for animal shelters. And they work on national issues of long and far reaching scope that is beyond the capabilities or interest of many local groups. Nonprofit Senior Staff
The leaders of this organization, Wayne Pacelle and Mike Markarian, are truly Davincians in their beliefs and their creativity. They are so highly revered by those who love animals, and most of us do, that they are able to move great masses of people toward a kinder way of living. Other
Great Fundraising
Marketing and fundraising are strong. They raise a lot of money and are great at marketing themselves. Nonprofit Senior Staff
Great Networking
Humane Society of The United States operates Animal Care EXPO, an annual conference that helps animal welfare workers around the country by providing training, resources and networking opportunities. This is the only opportunity people in smaller states have to get this networking and training. Other
Raising Awareness
Humane Society of The United States has strong leadership, effectively raises awareness of issues (using a variety of existing and new media), and has strong brand awareness and fundraising. Nonprofit Senior Staff
This organization is pursuing incremental change for animals and being quite successful in the legislative arena. It is raising awareness of the issues and that fosters dialogue among other communities. Researcher and Faculty
Supporting Other Organizations
They provide financial assistance and legal expertise to offices investigating and prosecuting animal cruelty cases. Other
Strong Supporters
This organization has a strong fiscal base of support, strong marketing through community outreach and advertisement, and strong community involvement. They operate on both a national and local level in many areas of the United States, providing support and advancing interests of animals. Other
Great Research
They have tremendous impact on changing state animal protection laws because of their investment in staffing offices in nearly every state. They also employ many young researchers so have broad-ranging, in-depth data for their campaigns. Foundation Professional
Legal Expertise
They are growing larger with legal expertise executing on animal causes. Foundation Professional
They have strong leadership and expertise in lobbying, litigation and advocacy on behalf of animals nationwide. Their legislative team has a national reach. Nonprofit Senior Staff
Effective Programs
They have a massive size and an effective policy program. Researcher and Faculty
Effective Litigation
This organization has taken an active role to change laws by working with local nonprofits in California and the public. They have communicated effectively and listened to input. Nonprofit Senior Staff
Great Scope
The size, budget, history, and leadership of the organization are all strengths. Nonprofit Senior Staff
Sound Strategy
Humane Society of The United States has extremely strong strategic and organizational leadership capabilities. They are nimble and flexible. Nonprofit Senior Staff
Their focus on advocacy and public policy as a strategy for helping animals makes them strong. Their staff is very professional and well respected. Nonprofit Senior Staff
Excellent Fundraising
They have great marketing and fundraising know-how. It would be great if the shared it! Nonprofit Senior Staff
This organization is extremely adept at fund-raising. It also raises awareness of major issues in animal welfare. Researcher and Faculty
Broad Focus
Humane Society of The United States has good leadership and a focus on all animal issues, not just dogs and cats. Other
Strong Donor Base
They have a huge donor base, so they are very solvent. The organization keeps growing and changing. Nonprofit Senior Staff
Strong Staff
It seems Humane Society of The United States has the ability to recruit the best and then give them the space to perform to their best. Additionally they did their homework for the recent rebranding (new logo, tagline, look, website, etc) and have created a dynamic brand that has staying power. Nonprofit Senior Staff
They have strong leadership and excellent staff working on key issues. Nonprofit Senior Staff
They have extremely competent and effective staff. Researcher and Faculty
They have long standing record of work in animal welfare. They have a strong and diverse staff. Nonprofit Senior Staff
They have the staff and income to work on pressing issues, respond to media, and do legislation. Nonprofit Senior Staff
Humane Society of The United States' professional approach to activism gives them a large range of supporters. They have many of the top people in the field working at the organization. Also, they are able to secure large financial support from individuals as well as foundations. Foundation Professional
Their staff is very knowledgeable and helpful. Nonprofit Senior Staff
Great Follow-Through
They have excellent follow-through: they sent interviewer and photographer to Ohio to put together informational tape regarding farm animal welfare in Ohio. They also have a strong educational focus through various media. Researcher and Faculty
Talented Staff
Humane Society of The United States has a lot of staff at senior levels with tremendous knowledge and expertise. They do not rely solely on ethics an emotion, but can debate the science of any issue with the best experts in the world. They are a tremendous resource for other organizations and advocates in that way. They also have a strong disaster response program. Researcher and Faculty
Size
Their strength is their enormous size. Nonprofit Senior Staff
Clear Vision
The leadership has a clear vision for the organization and has expanded it by acquiring smaller animal protection nonprofits. Nonprofit Senior Staff
Effective Advocacy
They have well respected staff and effective advocacy. Researcher and Faculty
Extensive Connections
They run a huge operation with many experts in multiple fields. They have important connections and relationships in legislatures and local communities. Other
Strong Overall
Humane Society of The United States is a known juggernaut in pretty much all of the above respects. Researcher and Faculty
Creating Solutions
Humane Society of The United States puts its money where its mouth is by supporting national and local campaigns against cruelty. Black Beauty Ranch, here in Texas, is a perfect example of how they don't just talk about the issues of cruelty and neglect; they create solutions to correct the effects of such cruelty. Nonprofit Senior Staff
Highly Credible
It is highly credible in a sector characterized by misinformation and vituperation. They have highly qualified staff members. Nonprofit Senior Staff
Strategic Litigation
They are politically savvy in choosing ballot initiatives that can pass, organization, breadth of issues addressed, credibility amongst the general public so that their educational materials, which are very good, will be believed without distracting accusations. Researcher and Faculty
This is a superb organization with excellent strategic litigation. Other
Strong Marketing
Their marketing is strong. Nonprofit Senior Staff
Strong Research
Humane Society of The United States has strong research and marketing. Nonprofit Senior Staff

Areas for Improvement

Experts agree that the Humane Society of The United States needs to work on its collaboration with other nonprofit organizations. Additionally, the large organization needs to focus more on making a local impact.

Become Too Large
However, the organization has become so large that it is having difficulty in relationships with other nonprofits and it spends too much money and resources fundraising. It may have reached a size that is larger than ideal for an advocacy organization. Other
This organization is another that should be more transparent with the public regarding its support of local animal shelters. Many supporters of HSUS believe erroneously that their gifts directly benefit local animal shelters, especially shelters with humane society in their name. They have been most effective in educating the general public, whether or not they are animal advocates, of the issues of animal welfare. Now, if I have a conversation with the average person about dog fighting or puppy mills, they know a little about the issue, and see it as pervasive and not something the "animal nuts" have dug up to exploit. Their mission is quite broad, encompassing animals in general (whales, seals, farm animals, as well as companion animals). My main worry is that their mission may collapse under the weight of the breadth if the leadership changes (from CEO Wayne Pacelle). I am concerned that the current success of HSUS IS Mr. Pacelle. My hope is that they are grooming the next generation of leadership. Researcher and Faculty
Some strengths are certainly the size and capacity of the organization. Because the organization is so big and well-funded it would be hard for the organization not to have an impact. However it is questionable whether there is good return for their size. There appears to be no way to measure impact against size - a pound for pound evaluation. If measured pound for pound, many smaller groups outperform HSUS. Nonprofit Senior Staff
Better Communication
The Humane Society of The United States reputation might be improved by further explaining its purpose. I know a number of well-meaning rescuers and animal advocates who dislike HSUS because they feel they are trading off the name "Humane Society." If people understood better the purpose of HSUS, perhaps they would have a better reputation. (However, that might also have a detrimental impact on donations.) Other
I think there is some public confusion regarding the link between local humane societies and Humane Society of The United States and its partner organizations (e.g. HSI). Researcher and Faculty
They need to distinguish themselves better from local humane/welfare organizations. The lack of clarity causes confusion for donors and backlash from local groups who are assumed to be affiliated with Humane Society of The United States but are not. Nonprofit Senior Staff
One minor criticism of HSUS is that in a couple of instances HSUS has been guilty of misrepresentation regarding an animal welfare success. In such circumstances, HSUS may have contributed minor effort to the success, but not the major effort. In such circumstances, HSUS may fail to acknowledge another organization's work on an issue. Nonprofit Senior Staff
Better Marketing
They should establish a higher profile regarding the scientific justifications behind their important work. Nonprofit Senior Staff
They should have a stronger position on animal rights and less marketing materials. Researcher and Faculty
This organization over markets. Nonprofit Senior Staff
Some local welfare advocates think they've been too heavy handed in their state, so maybe they need a better public relations program. Other
Their external messaging could be stronger. I would guess that more people would think of the ASPCA's campaigns and not be able to come up with one from Humane Society of The United States. HSUS isn't particularly strong in the field supporting local shelters. Although some reps are better than others, a stronger connection with shelters would be a benefit. Other
Better Organizational Structure
Throughout the past 5-8 years they've moved into more "controversial issues" and have become a target agency for other groups not necessarily pro-animal (i.e. hunting, agricultural, etc). Their regional offices are not divided well for realistic multi-state coverage , they need to restructure internally so they have a more direct/positive impact on each state/region. Nonprofit Senior Staff
Bureaucracy
Humane Society of The United States has too much bureaucracy. Nonprofit Senior Staff
Clearer Fundraising Message
Their fundraising gives the impression that they provide direct local services where local, unaffiliated agencies, actually provide those services. Nonprofit Senior Staff
Direct Services
More direct involvement in animal care may be an improvement; I know they fund lots of organizations who do this, but I would like to see more of this. Nonprofit Senior Staff
Educational Focus
There needs to be more education in factory farming. If consumers don’t understand the inhumane practices of factory farming, the practices will persist. Researcher and Faculty
The most obvious lack of a program to me is a public education program. Humane Society of The United States provides educational opportunities for professionals in the field but does not have educational programs in schools or colleges or just public education opportunities. HSUS also fund raises on the backs of dogs and cats, rarely showing the scope of what they are involved in. This takes dog and cat money away from local organizations when companion animal programs are actually quite limited at HSUS in comparison with their other programs. They should use the opportunity to fundraise and educate at the same time on other issues they are working on. Nonprofit Senior Staff
Funding More Projects
They should actually use the funds they raise to do more then just legislation and legislative initiatives that don't have much of an impact and use the funds for programs that the rest of their organization works on. Nonprofit Senior Staff
Fundraising Tactics
They should be more open to the fact that contributions to Humane Society of The United States do not benefit any local animal shelter or any other organization with the words "Humane Society" in their names. Other
Humane Society of The United States has come under a lot of attack for fundraising in local markets without giving back to the grass roots movements. In essence it is the standard of American business practice, but our business is one in which we all need to work together. Nonprofit Senior Staff
Under current leadership, Humane Society of The United States has become more radical and is not representative of mainstream thinking. Promoting a strong vegan agenda, and focusing on factory farming and legislative changes, HSUS has left the average "animal lover" behind. People donate to HSUS thinking their donations will help animals in local shelters, but that doesn't happen as often as they would think. Other
They should improve their fundraising by making it clear that their funds raised through direct mail, television, etc. do not directly benefit local organizations. Current practices allow the perception to exist that donors are directly helping animals in their community to the detriment of local independent humane organizations that are actually providing that service to their community. Nonprofit Senior Staff
Their fundraising strategy includes raising donations based on dog and cat welfare issues, which are only a small part of their focus. This is resented by local animal shelters around the country and not well addressed by Humane Society of The United States. Nonprofit Senior Staff
I think people often give to this organization and the ASPCA believing that they are supporting their local shelter, rescue groups or disaster relief, when in fact they do almost nothing in that area. Their advertising does nothing to clarify this--in fact it continually reinforces this view. I concur that they have a huge reputation and are well known, but I do not believe they do with the donated funds what donors believe they do, and I think most of the impact they have is designed to make people give more money to them. What a shame. Nonprofit Senior Staff
Like the ASPCA, HSUS primarily relies on the public's misconception that the organization is involved in animal sheltering and affiliated with local humane societies and SPCAs when it is not. HSUS does not run a single dog and cat animal shelter in the country, nor is it affiliated with one. HSUS is primarily a fundraising organization that heavily pays its executives, has an expensive building in the heart of Washington, D.C., and engages in lobbying on animal issues that the public largely would not agree with if it knew the organization's true stances. HSUS has also opposed meaningful shelter reforms and backed old-guard, regressive, high-kill shelters despite readily available lifesaving alternatives. Nonprofit Senior Staff
Grassroots Work
They must understand field level issues better. Other
Greater Reach
Humane Society of The United States could improve by increasing fundraising and increasing membership across the US. During the past 5 years, HSUS has become a more progressive organization in terms of animal protection (verging towards a vegan/ vegetarian organization), however this stance may alienate a certain sector of the American public. Nonprofit Senior Staff
They should provide training in more rural areas rather than large cities. Other
Improved Services
Humane Society of The United States could improve both Disaster and Field Operations by having a standardized response effort on a national level rather than each response team developing their own criteria. Media & advertising could be more widespread. Nonprofit Senior Staff
Leadership Balance
As a large organization, there are times it would be beneficial for the local representatives to have more discretion in operations since they are more familiar with the local resources and groups. Other
Leadership Too Strong
Their charismatic leader may at times draw more attention to himself than the great work of the organization. It might help defray some of the organization's critics if there was more than one person identified as leading their efforts. Foundation Professional
With high-impact for eating right, indeed leaning toward promotion of vegetarianism, organization represents polarization of the field. This comes with the strong leadership demonstrated at Humane Society of The United States. Foundation Professional
Sometimes the leadership strength becomes a weakness, developing into a "go it alone' attitude where influence of others is not possible. Would like to see more hands on animal care funding. Nonprofit Senior Staff
Limit Scope
Humane Society of The United States addresses too many topics. Researcher and Faculty
Local Impact
They should increase involvement into state issues. Nonprofit Senior Staff
Maintain Focus
They must maintain focus and not get lost in silly issues. Foundation Professional
The group's impact is largely just size-driven. However, they are trying to be all things on all animal issues and that's a bad thing. They need to focus on their core competencies. Nonprofit Senior Staff
More Collaborative
Every organization can be more nimble and collaborative. Nonprofit Senior Staff
More Experienced Staff
They skew young in staff and have sectors with limited experience in relation to the areas they handle. Nonprofit Senior Staff
More Local
Humane Society of The United States needs to connect better at the local level. Nonprofit Senior Staff
They would benefit form doing more to promote vegetarian eating and accomplishing more for farmed animals on the local level. Nonprofit Senior Staff
They could increase their presence at the state level. They could do help more local agencies through funding or consulting support. Nonprofit Senior Staff
They need better state run offices in some states. They should be focusing on where they can make the easy wins first, such as ending the trade in wild animals and then adapt those reasons to farmed animal issues once people start to question how they are caring for and saving some animals and eating others. Other
They are international and nationally focused primarily, making it difficult to relate to at the local level. Nonprofit Senior Staff
More Organized
Most of the communication I receive from Humane Society of The United States is focused on fund-raising and promotion of the agency vs. assisting the animal welfare industry in improving itself. There is little research to determine best practices, or at least this type of analysis is not shared with public stakeholders. Humane Society of The United States is very involved in disaster/cruelty response, but is one of the more disorganized national responders and has a reputation for poor interagency cooperation. Some focus on training and adherence to formal Incident Command System procedures and integration of veterinary oversight is needed. Researcher and Faculty
More Staff
I would like to see more Humane Society of The United States representatives per state. Our HSUS rep, Karen Minton, is located in Columbus. It would be great if HSUS had more local representatives who could interact on a more personal level with many local animal organizations. I would also like to see one or more HSUS-sponsored events locally, such as an event where HSUS invited the local/approved non-profit animal rescue organizations to get more exposure for their organizations. It would be great if HSUS supported the local organizations in a bigger way. Nonprofit Senior Staff
Stronger Focus
They are too dispersed and while bringing attention to a variety of issues, they don't seem have a strong focus. Also, they imply a stronger commitment to companion animals than they actually have and that gives the appearance of being opportunistic and occasionally misleading. Nonprofit Senior Staff
Supporting Local Organizations
They should provide more financial support to local organizations for low cost spay/neuter, training, and outreach. Fundraising can create confusion for local HS/SPCAs. Other
This organization seems to have abandoned outreach to local program areas except the small commitment through state directors. Researcher and Faculty
They should get better at sharing credit and listening to local expertise. Nonprofit Senior Staff
They need more financial outreach to local humane societies. Nonprofit Senior Staff
They should increase state presence and work with more local groups. Nonprofit Senior Staff
I think there are inherent issues with being "too big." I think the bigger you are, the farther away one gets from their "core mission" and the more layers of approval and processes must gone thru. By being so big and well-known there is instant "squashing" power that happens with smaller, local groups who might of done the work and then get knocked out of the spotlight or press release. I think there is some over-selling of "victories" to make them appear that it was "all" Humane Society of The United States and not enough credit to the other groups that help. Nonprofit Senior Staff
Transparency of Funds
They need greater transparency of process, particularly with the economics behind the organization. Researcher and Faculty
They need a stronger link between animal welfare and animal liberation from human exploitation as well as better transparency regarding expenditures of funds. Researcher and Faculty
Humane Society of The United States would benefit from greater financial accountability and transparency. While the attack on HSUS by HumaneWatch is a bogus industry tactic to attempt to discredit them, it gains some traction due to longstanding concerns by donors and other nonprofits that at least some money donated for specific activities (such as the Katrina rescue) may have been deflected to other activities. This concern has emerged several times in recent years and seems an unnecessary risk to donor trust. Researcher and Faculty
They could improve in lots of places, particularly in telling the truth about what part of their immense funding actually goes to animal care (local humane societies), what part of their emergency fund-raising (e.g., Hurricane Katrina) actually goes to direct animal care, why they continue to mislead the public and the press about "animals stolen for research," and why they are untruthful about the actual nature of animal research. Nonprofit Senior Staff
Use of Funds
Humane Society of The United States should be spending far more money of farm animal campaigns, given that farm animals represent 98-99% of the animals raised and killed in the United States. Nonprofit Senior Staff
Working with other Organizations
The organization needs to work on being a trustworthy partner to other animal protection groups. Too often it fails to reach out and has even been in conflict with many other smaller groups. Nonprofit Senior Staff
They should develop some collaborative partnerships to address big issues. Researcher and Faculty
This organization needs to work harder about working with other organizations and not alienating private animal facilities. Animal organizations across the country feel threatened by their fundraising activities and believe that the public perception is that they are the leaders of the US Humane Societies, when in fact they are only a single organization who's primary goal is to lobby for animals, not run animal facilities. This can just be cleared up through educating other non-profits of what their mission is. Nonprofit Senior Staff
I'd like to see greater collaboration with other groups as well as expanded legal advocacy. Other
They must balance progress and change with relationship building with local organizations and opposition groups. They need additional grant funding for local organizations. Nonprofit Senior Staff
This organization could partner better with other organizations and share not just the work but the strategic decision making and the rewards that come from successful campaigns. Too often they tend to want to control everything and are less than generous about rightfully sharing the credit. They could also tighten up their organization, though there is a good deal of turn over and that makes this more difficult, as does the large number of issues they are working on. Researcher and Faculty
Humane Society of The United States seems best at getting what they want and taking most or all of the credit when conducting joint initiatives. To really advance the movement, they need to get better at understanding partner needs and recognizing partner efforts. Nonprofit Senior Staff
Being a large, influential, mainstream organization often comes with the drawback of being viewed with suspicion by the more progressive members of any movement. Humane Society of The United States has alienated any number of more progressive supporters by celebrating "victories" for animals that look more like "deals with the devil" to the abolitionist wing of the animal rights/welfare movement. I think that HSUS could have an even more significant impact--perhaps even a unifying effect on the movement--if they weren't so quick to celebrate trivial things such as frozen dinner lines by celebrity chefs (Wolfgang Puck) who may be persuaded not to serve foie gras for two months, but who have no authentic intention to support animal liberation in their kitchens and magazine spreads. Researcher and Faculty
They must do a better job of partnering with others and not edging them out of collaborative efforts. They should be more self-reflective and evaluate the impact of your efforts more often. Nonprofit Senior Staff
They could do a better job in outside-the-box partnership with organizations who share interests in selected issues. Researcher and Faculty
Many parts of the movement are unhappy they are more an animal welfare group than an animal rights group. Some of their campaigns hurt animal rights by promoting animal welfare solutions. Some animal welfare people are upset that they use their many bequests which came from animal welfare advocates to promote animal rights. Nonprofit Senior Staff
They need better PR because they are making dangerous enemies. Nonprofit Senior Staff
Do More for Animals in Entertainment
HSUS gets the most good results, but could be doing more on animals in entertainment. Nonprofit Senior Staff
Do More for Lifesaving
HSUS has vast resources and is very effective in the area of farm animal protection, which I support -- however it raises funds mostly on the basis of dogs and cats from supporters, while making little impact in actual lifesaving and in some cases continues to cling to outmoded and old school animal sheltering practices. They could be a huge voice for lifesaving for pets, yet fail to do so. Nonprofit Senior Staff
Not Effective
They have more money than God, but use it for their own purposes, not to care for animals. They are currently under investigation by the IRS for overstepping their lobbying activities that are allowed by their non-profit status. Their fundraising practices border on fraud, for perpetuating the myth that they spend money on animals. Nonprofit Senior Staff
They seem to have become cheerleaders for Wayne to make money on his own. Their promotion of his book and the HSUS resources they used to promote it really disappointed me. They are too focused on issues other than companion animals and I am not sure that is what their supporters think their donations are going to. Nonprofit Senior Staff
This organization needs to worry more about achieving significant, solid improvements for the welfare of animals than getting good public relations, getting its name in the headlines, and acting as a fundraising vehicle. Other

From the Nonprofit

We are proud to be recognized by experts and peers. We are grateful for the time and dedication that they put into this affirmation of our work, thank you. We intend to build on this record, and to constantly seek improvement for the sake of animals.
— Submitted August 23, 2011 at 10:20 PM

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