Program:
Undercover Investigations
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- Category:
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Animal-Related
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Other Named Groups
Program Description:
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<p>Mercy For Animals' undercover investigations reveal that animal abuse is rampant in the meat, dairy and egg industries. Wired with hidden cameras, MFA's
team of undercover investigators document the harsh realities for billions of
cows, pigs, chickens and turkeys who are forced to endure intensive
confinement, abusive handling, painful mutilations, careless neglect, and
merciless slaughter.</p>
<p>Through
the power of video documentation, Mercy For Animals' investigators act as the eyes and ears
for the public, who are kept largely in the dark about factory farm conditions.
Undercover investigations are a vital part of our grassroots activism, education, and advertising efforts aimed at opening
consumers' hearts and minds to the plights of farmed animals and empowering
people with the accurate information they need to make humane food choices. </p>
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<p>MFA's investigations have achieved major, measurable successes, including helping to pass landmark farmed animal protection legislation; prompting one of the country's largest egg producers to move away from battery cages; leading law enforcement to raid an investigated facility; and encouraging major restaurants, grocery chains and food wholesalers to end their supplier relationships with facilities caught abusing animals.</p>
<div> In 2011, McDonald’s and Target dropped Sparboe Farms as an egg supplier,
as a direct result of an MFA investigation which revealed workers abusing
chickens, hens crammed into battery cages unable to even spread a wing, dead
hens left to rot alongside birds still laying eggs for human consumption, and
other sadistic and malicious acts of animal cruelty. Another recent MFA
investigation into E6 Cattle Company in Texas led to the release of four baby
calves. They were placed in a sanctuary, while the owner of the factory farm
pled guilty to cruelty to animals after our cameras proved that animal abuse
was not only existent on that factory farm, but commonplace. </div>
<p>MFA’s newest
investigation reveals extreme cruelty and violence to turkeys on Butterball’s
factory farms. Between November and December 2011, an MFA investigator
documented shocking abuse and neglect at a Butterball turkey semen collection
facility in Shannon, North Carolina. MFA’s
hidden-camera footage reveals injured, sick and suffering birds being beaten, kicked,
stomped and dragged – unable to stand up or walk, and being left to die without
any veterinary care. Following the investigation, MFA immediately went to law
enforcement with extensive video footage and a detailed legal complaint
outlining the routine violence and cruelty documented by the investigator at
this Butterball facility. On December 29, 2011, state law enforcement officials
obtained a warrant and raided the facility on grounds of cruelty to animals.</p>
<p>With over a dozen investigations logged since 2002, MFA has
exposed millions of individuals to the plight of animals confined in factory
farms and has been a leader in creating change in animal agribusiness. </p>
Program:
Legal Advocacy
- Budget:
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- Category:
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Animal-Related
- Population Served:
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Other Named Groups
Program Description:
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<p >In 2012, MFA established a legal advocacy department to
strengthen its efforts on behalf of farmed animals by: pushing for enforcement
of animal protection laws; outlawing inhumane factory farming practices; using
civil litigation to punish factory farms’ fraudulent, deceptive, and often
illegal conduct; and holding the government accountable for its responsibility
of regulating the agricultural industry.</p>
<p >MFA’s legal advocacy work has contributed to a staggering
number of animal cruelty arrests and convictions, sending a clear message to
the meat, dairy, and egg industries that animal abuse will not be tolerated.</p>
</p>
Program Long-Term Success:
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Program:
Education
- Budget:
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- Category:
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Animal-Related
- Population Served:
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Other Named Groups
Program Description:
<p >Mercy For Animals' education department strives to reach people with information
on the cruelty animals are forced to endure on factory farms. Our efforts have inspired
droves of people to adopt a vegan diet, sparing countless animals lives of
pain, deprivation, and misery. Spearheaded by our grassroots coordinators,
volunteers, and interns, MFA has held thousands of educational outreach events,
humane education lectures, video screenings, and other grassroots events to
inform and inspire. Our media and advertising campaigns also reach millions of
Americans with information about factory farming and compassionate food
choices.</p>
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<p>In 2011,
over 250 ads – strategically placed on
train platforms, on the outside of buses, and in the interiors of buses and
trains – asked Chicagoans to consider the plight of farmed animals when sitting
down to eat.</p>
<p>The same year,
MFA launched three cutting-edge, pro-vegetarian ads on MTV, bringing viewers
face to face with the harsh realities farmed animals suffer on stockyards and
in slaughterhouses before becoming someone’s breakfast, lunch or dinner.</p>
<p>MFA continually
receives feedback indicating that our advertisements have moved many viewers to
change their perspective. For example:</p>
<p>"Shocking,
yet informative commercial ... It's just so sad and horrifying! Today was
grocery shopping day and I was extra careful today because this was fresh in my
mind." </p>
<p>"I was
looking for a recipe to make turkey for Easter dinner, so I clicked on the link
that said "if you eat turkey..." I was horrified by what I saw...I
just can't eat meat anymore."</p>
<p>We have had
literally thousands of people tell us that they have been affected by our
advertising campaigns and were moved to eat less meat or adopt a plant-based
diet. </p>
Program:
Corporate Outreach
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Animal-Related
- Population Served:
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Other Named Groups
Program Description:
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<p >In 2012, Mercy For Animals launched its corporate outreach
department with the goal of working with the largest corporations in the
country to create positive change for the greatest number of farmed animals. In
just six months, our efforts have already led to historic announcements and important
policy changes by some of the nation’s largest food retailers. After months of
behind-the-scenes discussions with MFA, Sears/Kmart and Costco Wholesale
committed to completely eliminating the use of abusive gestation crates in
their pork supply chains.</p>
<p >Mercy For Animals’ corporate outreach department is
currently speaking with more than 100 grocery stores, fast-food restaurants,
and other food companies about important issues affecting farmed animals. After
releasing a shocking undercover investigation exposing animal abuse at a
Walmart pork supplier, Mercy For Animals is currently encouraging Walmart to take
a stand against gestation crates.</p>
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<p>In one year alone, MFA volunteers distribute over half a million pieces
of pro-vegetarian literature at over 1,500 outreach events.</p>
<p>Reducing and eliminating consumer demand for cruel animal products is
the best way to address farmed animal abuse at its root cause. Leafleting holds
incredible power in building a kinder future for all animals. </p>
<p> </p>