V-DAY

New York, NY

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V-DAY

Physical Address:: New York, NY 10010
EIN:: 94-3389430
Web URL:: www.vday.org
Blog URL:: twitter.com/vdayorg
Leadership:: Susan Celia Swan

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GuideStar Seal	Committed to transparency
Registered with IRS	Legitimacy information is available
Evidence of Impact	Expert Assessment and Reviews available
Financial Data	Annual Revenue and Expense data reported
Forms 990	2010, 2010, and 2009 Forms 990 filed with the IRS
Mission Objectives	Mission Statement is available
Impact Summary	Impact Summary from the nonprofit is available

Legitimacy Information

This organization is registered with the IRS.
This organization is required to file an IRS Form 990 or 990-EZ.

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Forms 990 from IRS IRS Form 990 is an annual document used by approximately one-third of all public charities to report information about their finances and operations to the federal government. GuideStar uses data from Form 990 to populate its database with financial information about nonprofit organizations. Posting Form 990 images on the GuideStar Web site is an ongoing process.

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Fiscal Year Starting: July 1, 2011
Fiscal Year Ending: June 30, 2012

Revenue
Total Revenue	$3,714,814

Expenses
Total Expenses	$3,513,354

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Basic Organization Information

V-DAY

Physical Address:: New York, NY 10010
EIN:: 94-3389430
Web URL:: www.vday.org
Blog URL:: twitter.com/vdayorg
NTEE Category:: I Crime, Legal Related; I73 Sexual Abuse, Prevention of; Q International, Foreign Affairs, and National Security; Q70 International Human Rights; R Civil Rights, Social Action, Advocacy; R24 Women's Rights
Year Founded:: 2001
Ruling Year:: 2001
How This Organization Is Funded:: 11th Hour Project - $750,000; Schmidt Family Foundation - $400,000; Integrated Archive System - $249,000

Mission Statement

V-Day is an organized response against violence toward women. V-Day is a vision: We see a world where women live safely and freely. V-Day is a demand: Rape, incest, battery, genital mutilation and sexual slavery must end now. V-Day is a spirit: We believe women should spend their lives creating and thriving rather than surviving or recovering from terrible atrocities. V-Day is a catalyst: By raising money and consciousness, it will unify and strengthen existing anti-violence efforts. Triggering far-reaching awareness, it will lay the groundwork for new educational, protective, and legislative endeavors throughout the world. V-Day is a process: We will work as long as it takes. We will not stop until the violence stops. V-Day is a day. We proclaim Valentine's Day as V-Day, to celebrate women and end the violence. V-Day is a fierce, wild, unstoppable movement and community. Join us!

Expert Assessment

Philanthropedia

V-Day fills a unique niche in the violence against women arena. Through its many events the organization engages populations that are in many ways unlikely to connect to the movement; through these they build awareness grow the movement. Experts point to their high volume of media attention as huge organizational impact. They are also a large fundraising force, raising money for programming around the world. One expert pointed out V-Day's unique ability to frame the violence against women discussion in a way that condemns violence but still celebrates women's sexuality. Read More »

For more information about this organization's impact, read the Expert Reviews and Comments.

Impact Summary from the Nonprofit

In 2012, over 5800 V-Day benefit events took place produced by volunteer activists in the U.S. and around the world, educating millions of people about the reality of violence against women and girls. To date, the V-Day movement has raised over $90 million, crafted international educational, media and PSA campaigns, launched the Karama program in the Middle East, reopened shelters, and funded over 13,000 community-based anti-violence programs and safe houses in Democratic Republic Of Congo, Haiti, Kenya, South Dakota, Egypt and Iraq. Over 300 million people have seen a V-Day benefit event in their community. V-Day has received numerous acknowledgements including Worth Magazine's 100 Best Charities, Marie Claire Magazine's Top Ten Charities, one of the Top-Rated organizations on Philanthropedia/ Guidestar and Great Nonprofits. The 'V' in V-Day stands for Victory, Valentine and Vagina.

Personal Reviews

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FAQs on Financial Data | Digitizing IRS Form 990 Data

Financial Data

Revenue and Expenses

Revenue and Expense data from Forms 990 for 2010, 2009, 2008, 2007, 2006 are included in the GuideStar Premium Report. Upgrade Now Report Added To Cart

Balance Sheet

Balance Sheet data from Forms 990 for Year 2010, 2009, 2008, 2007, 2006 are included in the GuideStar Premium Report. Upgrade Now Report Added To Cart

Key Financial SCAN Features

Financial Health Dashboard: Highlights key financial trends and ratios for a selected nonprofit organization over a period of up to five years.
Peer Comparison Dashboard: Compares the organization's financials with up to five peer nonprofits that you select.
Graphical Analysis: Provides multi-year graphs and an interpretive guide in a format ready to present to your clients.
Printable PDF Report: Provides a complete analysis of the organization for your records. The full report tells you what to look for and why it matters.
Advanced Search: Allows you to search by EIN (Employer Identification Number), organization name, city, state, revenue, expenses, and assets.

View Sample Report

More Information

Forms 990 Received from the IRS IRS Form 990 is an annual document used by approximately one-third of all public charities to report information about their finances and operations to the federal government. GuideStar uses data from Form 990 to populate its database with financial information about nonprofit organizations. Posting Form 990 images on the GuideStar Web site is an ongoing process.

Forms 990 for 2010, 2010, 2009, 2008, 2007 are included in the GuideStar Premium Report. Upgrade Now Report Added To Cart

Forms 990 Provided by the Nonprofit

Forms 990 Provided by the Nonprofit for 2010, 2009, 2008, 2007 are included in the GuideStar Premium Report. Upgrade Now Report Added To Cart

Financial Statements

Financial Statements for 2011, 2010, 2008 are included in the GuideStar Premium Report. Upgrade Now Report Added To Cart

Annual Reports

Formation Documents A Letter of Determination is a letter from the IRS to a nonprofit organization stating that the organization has successfully applied for tax-exempt status. In this document the IRS indicates under which section of the Internal Revenue Code an organization is qualified.

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Leadership

Susan Celia Swan

Term:

Since Aug 2009

Board Chair

Board of Directors

Officers for Fiscal Year

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Highest Paid Employees & Their Compensation

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Program: STOP RAPING OUR GREATEST RESOURCE: Power to the Women & Girls of the DRC

Budget:: $512,031
Category:: Civil Rights, Social Action & Advocacy
Population Served:: Females, all ages or age unspecified

Program Description:

STOP RAPING OUR GREATEST RESOURCE: POWER TO THE WOMEN AND GIRLS OF DRC is a five-year global campaign of V-Day and UNICEF - in conjunction with DRC-based local women’s groups on the ground - that began in 2007. The campaign seeks to: -Increase pressure at all levels – international, national and local – to STOP RAPE IN THE DEMOCRATIC REPUBLIC OF CONGO, while highlighting the role of women as activists. -Expose the devastating impact of rape on Congolese women’s health, their families and their communities -Call for specific measures to end impunity for perpetrators -Economically and socially empower women and girls to lead in the prevention of sexual violence and in the rebuilding of a country devastated by conflict -Build and open the City of Joy in conjunction with PANZI Hospital and Dr. Mukwege, a center where survivors will be provided with support to heal and training to further develop their leadership and life skills. “What we’re seeing in the DRC is a war being enacted on the bodies of women that is conscious and intentional - it is the systematic destruction of the female population of the Congo. But after three trips to the Congo in the last eighteen months, I have seen the spirit and strength of the Congolese women translated into a burgeoning movement which is turning pain to power.” – Eve Ensler

Program Long-Term Success:

Program Short-Term Success:

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Expert Reviews and Comments

This organization is a 2011 Philanthropedia top nonprofit, recommended by experts as having high impact.

These expert reviews were generated through Philanthropedia's research methodology to identify high-impact nonprofits. Learn more

Evidence of Impact

Expert Comments

Engages New Audiences

As a global epidemic entrenched in silence and cultural norms, violence against women requires a nuanced public outcry, constituency-building at a broad scale, a shift in values/consciousness/behavior, and a major investment in resources for both local-level interventions and mass-media campaigns. V-Day is one of the only organizations I have ever seen be able to truly stake the claim to these accomplishments: mobilizing hundreds of thousands as community organizers of powerfully emotional awareness-raising events. combining art and activism and earned media. reaching across the globe to audiences young and old. and using an incredible combination of humor and pathos to reach people who might think they are otherwise unaffected by violence and make them feel the outcry, too. The brilliance of this is that it succeeds at celebrating and defending women's sexuality while condemning sexual violence. quashing the typical backlash against women's sexual activity that often accompanies public stories about rape, harassment, or abuse. V-Day has been empowering to women at a personal and political level, providing women a mouthpiece to express solidarity, indignant and outcry against VAW in local settings (of every country) as much as in specific international contexts such as Iraq, Haiti, and the DRC, and against our individual selves. — Nonprofit Senior Staff

V-Day has had a unique impact with regard to engaging new audiences and new financial resources to the fight to end violence against women around the world. The amount of media attention, funds and partnerships that were generated by V-Day in its now 13 years of existence are unparalleled. — Other

V-day has proven uniquely effective at engaging US youth and other audiences in the global movement to address violence against women. V-Day has also identified effective and important in-country partners for its work overseas. — Foundation Professional

Powerful Fundraising

V-Day offers over 5400 events each year to raise awareness on violence against girls and women all over the world. It has made significant impact on raising awareness around this issue. — Foundation Professional

V-Day has raised significant amounts of money to put into programs to address violence in developing countries. It has appreciably raised public awareness of the issue around the world. — Nonprofit Senior Staff

Organizational Strengths

Experts agree that the unique, creative model of V-Day is a particular strength. Raising funds through performances not only bridges art and activism, but it serves as a public education tool. Tied to this model is V-Day's stellar fundraising abilities, another strength pointed out by experts. Experts also point to V-Day's dedicated leadership, strong marketing, and overall creativity.

Expert Comments

Visionary Leadership

Through the 1990s and the 00s, violence against women (VAW) gained massive momentum among women's organizations as the most primary of female human rights issues that required our hard work, advocacy, programs & services, and campaigns. And yet, it was consistently under-funded by foundations and the international donor community, and under-prioritized in government budget allocations. V-Day's accomplishment of raising $80 million by local organizers for local VAW organizations in its first 10 years is a staggering, mind-blowing achievement. Leap-frogging the grant makers who have been slow to concede the need and importance of investing in this issue. Last, Eve Ensler's ceaseless devotion to V-Day, globe-trotting and publishing op-eds and performing, has almost single-handedly created an awareness of international VAW issues in major publications that would have otherwise kept their readers oblivious to the depth and extent of VAW issues around the world and the heroics at work to intercede. — Nonprofit Senior Staff

They have a great leadership, phenomenal vision, and unflinching voice for advocacy. — Nonprofit Senior Staff

Eve Ensler is an impassioned advocate for women. Her artistic abilities have been well used to raise awareness and action on behalf of women, especially in the Democratic Republic of the Congo. — Foundation Professional

V-Day has strong leadership and creativity. — Nonprofit Senior Staff

Innovative Model

On of V-Day's strength is its leadership. Eve Ensler, founder, president and artistic director, is a charismatic leader who can engage and "activate" diverse audiences. Also, V-Day's original model/way of working is a strength. By making available a successful theatrical piece as a fundraising (and awareness raising) tool for local organizations around the world, and by emphasizing the creative and celebratory aspect of anti-violence work, V-Day has added a whole new dimension to VAW advocacy/activism. — Other

V-Day's strengths are its visionary leadership. Also it has a strong model to create awareness and instigate change and they have guiding values that inform all of their work. — Foundation Professional

Solid Communication

V-Day is strong in marketing, messaging, social networking, and bridging arts and activism. — Foundation Professional

Excellent Advocacy

They are an excellent advocacy voice on the topic. — Nonprofit Senior Staff

Areas for Improvement

Experts agree that the organization's powerful leader is a help and a hindrance. V-Day may be too dependent on her leadership and this may be inhibiting strategic growth. They would do well to implement more strategic planning. Likewise, the model helpful but has strong western branding. The language barrier and somewhat sexual messaging make it difficult for many organizations to partner with them. Experts also assert that V-Day would do well to increase advocacy in Washington, DC, and build up its capacity internationally.

Expert Comments

De-emphasize Western Culture

The US origins and the sexual nature of The Vagina Monologues can make association with V-Day more inflammatory in some countries rather than others. Finding a way to support these activists anonymously or covertly would help V-Day make a difference in places where VAW activism must stand on its own or else be branded a Western import of values or corruption. — Nonprofit Senior Staff

Decrease Leader Dependence

V-Day has a lack of overall strategic vision . V-Day's agenda is determined by intuitive decisions of the founder/president, not on a longer term strategic plan, which could maximize impact. They could improve on US and English language-centrism. Even though V-Day is active globally, and its model gives the space to local initiatives to take it and "run with it), in its activities that are initiated and implemented by the "core staff", there is a lack of openness (or lack of awareness?) for engaging with non-English speaking audiences and partners, and to adapt to different ways of working in different countries and regions. — Other

V-Day is too dependent on it's leader. — Nonprofit Senior Staff

Increase Capacity

V-Day is spread rather thinly on its international work. It could also enhance its advocacy presence in DC. — Foundation Professional

Better Use of Research Data

Sometimes in her passion to raise the public's outrage against GBV, she can be sloppy in her use of research data. — Foundation Professional

Increase Collaboration

Because of their media visibility and "star quality", they do not always work well with others in terms of respecting other organizations locally and internationally who may not have the same media power that they do. — Nonprofit Senior Staff

From the Nonprofit

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