Basic Organization Information
Heal the Bay
- Physical Address:
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Santa Monica, CA
90401
- EIN:
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95-4031055
- Web URL:
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www.healthebay.org
- NTEE Category:
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C Environmental Quality Protection, Beautification
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C01 Alliance/Advocacy Organizations
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C Environmental Quality Protection, Beautification
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C32 Water Resource, Wetlands Conservation and Management
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C Environmental Quality Protection, Beautification
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C05 Research Institutes and/or Public Policy Analysis
- Ruling Year:
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1987
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Mission Statement
Founded in 1985 and dedicated to making Santa Monica Bay safe and healthy again for people and marine life, Heal the Bay is one of the largest nonprofit environmental organizations in Los Angeles County with more than 10,000 members. The organization focuses on education, outreach, research and advocacy to achieve their goals for the Santa Monica Bay.
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Leadership
Alix Hobbs
Profile:
Heal the Bay's board of directors appointed Alix to the position of Acting Executive Director in September, giving her responsibility for overall leadership and day-to-day management of all facets of the organization. She has been the long-serving Associate Director, overseeing Heal the Bay’s finances, which includes financial management systems, human resources, administration, operations and information technology. Alix has eight years of experience in nonprofit management and continues to find ways to make our organization more efficient and effective. Over the course of her tenure, she has led educational programs, advocacy campaigns and has experience in grassroots and volunteer organizing. Alix started working at Heal the Bay in the summer of 1994. In 2001, she moved back to her home state of New York to work for an environmental and land trust organization dedicated to protecting the Hudson River Valley. In 2006, she returned to Southern California to become our Associate Director, providing strategic leadership to our Santa Monica Pier Aquarium, Science and Policy, Education, and Programs departments. She holds a bachelor’s degree in Political Science from California State University, Northridge.
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Program:
Environmental Protection of S. CA Waters
- Budget:
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$4,061,312
- Category:
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Environment
- Population Served:
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General Public/Unspecified
Program Description:
Beach Report Card Heal the Bay's Beach Report Card reports on more than 420 beaches along California's coast. Updated weekly and released every Friday at www.healthebay.org, the BRC grades California beaches on an A-F scale so that beach-users know current water quality ratings of their favorite coastal destinations. Stream Team In 1998, Heal the Bay launched the Stream Team, a volunteer monitoring program for the Malibu Creek watershed that tests and monitors the overall health of the 110-mile watershed. Through stream walks, volunteers identify degraded habitat, invasive species, pollution sources, and test water quality. The data gathered is used to evaluate the health and restoration potential of Surfrider Beach and other degraded areas of the watershed. The results are analyzed, mapped in GIS and made available to the public over the web, so that regulators and other interested parties may also use them for planning and restoration work. Speakers Bureau Heal the Bay's Speakers Bureau touches more than 25,000 students and community groups about issues facing Southern California watersheds including urban runoff, sewage treatment, and best management practices to reduce pollution. Key to the Sea Key to the Sea is Heal the Bay's popular elementary school marine education and pollution prevention program. Through beach field trips and hands-on activities, students learn about the coastal environment, marine life, and ways to protect the ocean habitat. Coastal Cleanup Day Heal the Bay has coordinated Coastal Cleanup Day in Los Angeles County for more than 10 years. Families, businesses, schools, government agencies and community groups pull together to rid local waterways of unsightly trash. This past year, more than 9,000 volunteers cleared 60,126 pounds of trash and 2,866 pounds of recyclables from 57 beach and river sites. Adopt-A-Beach The Adopt-A-Beach program is an educational program of the California Coastal Commission. In Los Angeles County, the Adopt-A-Beach program is managed by Heal the Bay and the Los Angeles County Department of Beaches & Harbors. In order to "adopt" a local beach, volunteers agree to clean the beach three times a year. Thousands of civic organizations and schools have taken advantage of this opportunity to be part of the solution to ocean pollution. Beach Emergency Response Team One important component of Heal the Bay's beach cleanup efforts is our team of dedicated volunteers - the Beach Beach Emergency Response Team who focus on beach cleanups at key sites that need the most help after rainstorms: Playa del Rey/Ballona Creek, the Pico-Kenter storm drain in Santa Monica, and Venice Beach.
Program Long-Term Success:
Coastal Cleanup Day -- Since 1990, Heal the Bay has coordinated California Coastal Cleanup Day efforts in L.A. County and is responsible for more than twelve million pounds of trash being safely removed from our state water ways. In 2007, we had approximately 10,000 volunteers in L.A. County alone!
Program Short-Term Success:
Program Success Monitored by:
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Impact Summary from the Nonprofit
Accomplishments for 2012
Heal the Bay continued to build our volunteer force in the Santa Monica
Mountains by training new volunteers to serve as stewards of the Malibu Creek Watershed. In 2012, we trained 40 new water chemistry monitoring volunteers, and held monthly monitoring events.
We released our State of the Malibu Creek Watershed Report, which reviews the past 12 years of water quality and biological monitoring conducted through the Heal the Bay Stream Team program.
Heal the Bay continued to work in Los Angeles elementary schools through strong partnerships, which allowed us to bridge the gap for students in low-income communities who are receiving limited science education.
Heal the Bay’s popular Santa Monica Pier Aquarium chalked up another successful year. Families visited by the hundreds -- 240 people per hour on one particular Sunday. And our 2-hour marine biology classes for budding young scientists filled up in record numbers as well.
Our work continued on Plastic Bag Bans. As of 2012, over 100 cities and counties in California have adopted or are considering banning single-use bags, including the City of L.A.
This year, Heal the Bay advocated for a strong and effective stormwater
permit, which was being considered by the L.A. Regional Water Quality Board. We galvanized support for strong pollution limits from a broad cross-section of Angelenos, providing nearly 2000 petitions signed by concerned members of the public.
Heal the Bay completed its 10th year of educating pier anglers about the health risks of consuming DDT and PCB contaminated fish caught from piers between Santa Monica and Seal Beach. Since its inception in 2003, this EPA-award winning program has reached out to over 100,000 anglers at various LA and OC piers.
In 2012, Heal the Bay organized our single largest volunteer event: Our Earth Day Beach Cleanup where more than 2100 volunteers showed. Between November 2011-September 2012, we held 632 cleanups with 36,400 volunteers.
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