Recreation, Sports, Leisure, Athletics

United States Masters Swimming Inc

  • Sarasota, FL
  • www.usms.org

Mission Statement

We encourage adults to swim.

Main Programs

  1. Member Services
  2. Club and Coach Services
  3. Events
  4. Swimming Saves Lives Foundation

ruling year

1984

chief executive for fy 2008

Robert Butcher

Self-reported by organization

Keywords

USMS, U.S. Masters Swimming, Masters Swimming, Swimming Saves Lives, swimming, fitness, adult, athletics, recreation, social, masters, competition, learn to swim

Self-reported by organization

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EIN

31-0999051

Also Known As

U.S. Masters Swimming

Contact

Cause Area (NTEE Code)

Swimming, Water Recreation (N67)

IRS Filing Requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Programs + Results

How does this organization make a difference?

Impact statement

In 2013, our Swimming Saves Lives Foundation received 38 applications and was able to award 11 grants totaling $49,000 to programs that are providing adult learn-to-swim opportunities. Masters Swimmers across the country are volunteering to be teachers to other adults knowing they will make a positive and lasting impact in their lives. Our hope is that once an adult learns to swim or improves their swimming skills, they will have the confidence and desire to continue swimming in a Masters Swimming program and experience the lifelong benefits of swimming.

Programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

Self-reported by organization

Program 1

Member Services

Member services include: Exclusive fitness and health information and content in SWIMMER magazine, STREAMLINES e-newsletters, and at usms.org, including workouts written for all types of swimmers. The USMS Discussion Forums
 have more than 30,000 users, and the USMS online Fitness Logs have more than 7,000 users. Supplemental insurance coverage is provided for members and event hosts during workouts and competitions. Members are also eligible to receive special offers, discounts, and benefits from USMS sponsor
partners.

Category

Recreation & Sports, General/Other

Budget

$1,412,981.00

Population Served

Adults

Program 2

Club and Coach Services

Club and coach services include: Club development and support through visits by USMS staff and coaches to assist clubs and potential clubs in expanding or starting new programs in their communities. Marketing resources are provided at low or no cost to clubs and coaches. USMS maintains its own coach certification programs and certifies approximately 500 Masters coaches each year.

Category

Recreation & Sports, General/Other

Budget

$393,000.00

Population Served

Adults

Program 3

Events

USMS provides structure, support, recognition, and communication services for swimming
competitions and events every year, including Spring and
Summer Nationals, open water swims, long distance pool swims, and virtual competitions. Event results, including Top 10 times and records, are tracked at usms.org. Insurance coverage for event hosts and volunteers is provided, as well as marketing and product support, Internet broadcast of the competitions, and awards.

Category

Recreation & Sports, General/Other

Budget

$326,000.00

Population Served

Adults

Program 4

Swimming Saves Lives Foundation

The purpose of the USMS Swimming Saves Lives Foundation: To solicit charitable contributions and provide grants for adult learn-to-swim programs.

Category

Recreation & Sports, General/Other

Budget

$60,300.00

Population Served

Adults

Funding Needs

The Swimming Saves Lives Foundation, the charitable arm of U.S. Masters Swimming, is an advocacy and resource for the cause that more adults should learn to swim. The month of April has been declared Adult Learn-to-Swim month and nearly a dozen governors have issued proclamations in support generating awareness for the cause. Your contribution to the Swimming Saves Lives Foundation will allow us to provide more grants and continue making a positive difference in the lives of adults desiring to learn how to swim.

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Financials

Financial information is an important part of gauging the short- and long-term health of the organization.

UNITED STATES MASTERS SWIMMING INC
Fiscal year: Jan 01-Dec 31
Yes, financials were audited by an independent accountant.

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Operations

The people, governance practices, and partners that make the organization tick.

United States Masters Swimming Inc

Leadership

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  • Address, phone and website
  • Forms 990 for 2014, 2013 and 2012
  • Board Chair and Board Members
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CHIEF EXECUTIVE FOR FISCAL YEAR

Robert Butcher

BIO

Rob was hired in June 2008 to transition U.S. Masters Swimming from an all-volunteer, virtually run organization to one with a professional staff and a national headquarters. He serves as an ex-officio member of the USMS Board of Directors, which, along with the USMS House of Delegates, adopted a strategic plan to encourage more adults to swim. In early 2009, Rob established the National Office in Sarasota, Fla., and began assembling a team of professionals to assist him in carrying out the goals of the strategic plan. This started with a major rebranding and the development of a social media presence for USMS. Rob has overseen vast improvements to existing member benefits and the introduction of new member services. These include USMS's flagship publication, SWIMMER magazine, coming in-house; the redesign of usms.org; the creation of the Masters coach certification program; the hosting of the 2012 Summer Nationals in the Olympic Trials venue; the establishment of the Swimming Saves Lives Foundation, USMS's charitable arm; and the development of an in-house, online club and member registration system. Since Rob's hiring in 2008, membership has increased from 44,000 to 60,000 members. The number of registered programs has increased by 40 percent. The annual operating budget has tripled, allowing USMS to invest in more programs and services that encourage adults to swim. The Swimming Saves Lives Foundation, established in 2012, has provided more than $70,000 in grants to programs that are providing adult learn-to-swim opportunities in communities across the country. Rob is spearheading a national public relations campaign to have the month of April recognized as Adult Learn-to-Swim Month. Rob was a four-year varsity swimmer at Georgia Southern University, where he earned a bachelor's of business administration in marketing and master of science degree in sports management.

STATEMENT FROM THE CEO

"The cause of providing opportunities for adults to learn-to-swim came from surveys, focus groups, and CDC research showing that 37% of American adults can't swim the length of a pool. Many of our 60,000+ members have a deep desire to share with others what they are experiencing, that swimming is an activity that provides physical benefit, emotional benefit, and social benefit. They also know that many adults are missing the basic skills and confidence to be able swim with a Masters Swimming program. So, Masters Swimmers all across the country are volunteering their time to teach others. More than any sense of individual accomplishment they may feel, the greatest joy comes from helping others and watching others be able to experience the rewards from an activity that so many of us love."

Governance

BOARD CHAIR

Nadine K Day

self employed

Term: Sept 2011 - Sept 2015

BOARD LEADERSHIP PRACTICES

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RESPONSE NOT PROVIDED

BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?


RESPONSE NOT PROVIDED

CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?


RESPONSE NOT PROVIDED

ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?


RESPONSE NOT PROVIDED

BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?


RESPONSE NOT PROVIDED

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?