Reprinted from www.fundraising123.org
No one can say for sure what 2010 will bring. Will there be an economic recovery? Will direct mail continue to thrive? Will more and more donors continue to turn to the Web as their preferred means of giving?
Last year the Chronicle of Philanthropy shared their "Trends That Will Affect Fund Raising in 2009," penned by Robert F. Sharpe, a planned-giving consultant in Memphis.
In 2010 Network for Good has taken a crack at the five trends we've seen (with an online spin):
© 2010, Network for Good
www.Fundraising123.org provides free tools and expertise in online giving so that small and medium-sized charities can see bigger returns from their online marketing efforts. Fundraising123 is a service of Network for Good, an independent nonprofit organization that makes it easy to support any charity, anywhere online by offering simple, affordable, and effective online fundraising services, including donation processing, e-mail outreach, and online surveys. Network for Good has processed over $360 million in donations for more than 50,000 nonprofits since its 2001 founding by AOL, Cisco, and Yahoo!
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