Ironic, isn't it, that in this "age of convenience" we have to struggle more than ever to manage our time in order to meet our fundraising goals? There are meetings to attend, events to plan, newsletters and publications to produce, and need I even mention that endless stream of e-mails? Still, it's absolutely crucial that, in this maelstrom of activities, we not lose sight of the bigger picture: continuously growing our base of support to ensure program services. As time-consuming as this task may be, there are ways to do it efficiently and with great success. Below, I've listed seven tips from top-performing fundraising organizations to expand your base and boost your fundraising results.
As we begin the New Year, take the time to examine the processes you have in place at your organization to grow your base of support. For many organizations today, having a consistent process has never been more essential.
Barry Ward is the co-founder and managing director of the Not for Profit Group, a company dedicated to helping not-for-profit organizations build best-in-class sales processes for revenue growth.
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