This is the level of personal you need to be at with your donors. You need to get to know them well enough (and in the process gain enough permission) to earn the right to communicate with them like a good friend would. And that is going to take a lot of contact!
Terry Axelrod, Benevon© 2012, Benevon
Terry Axelrod is the founder and CEO of Benevon, www.benevon.com, a Seattle-based organization that has trained and coached more than 3,000 nonprofits to build sustainable funding from individual donors.
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