According to a 2012 Nonprofits Communication Trend Report by the Stanford Social Innovation Review, 7 of the top 10 necessities for nonprofits to survive include: a Web site, e-newsletters, social media, blogging, online video capabilities, and the ability to accept donations through their Web sites. The report states, "Increasing a charity's ability to tap its stakeholders, improve processes, consistently increase their knowledge, and attract resources to deliver on its mission and fulfill its vision are items that all nonprofit boards should be involved in implementing."
At issue here is that many small and medium nonprofit organizations do not have the staff, expertise, or budget to navigate their way through the flood of technology innovations developing on the Internet.
In a special partnership with GuideStar, Grassroots.org is offering exclusive free membership, tools, and services to GuideStar Exchange participants that have earned a Silver or Gold Participation Logo. These exclusive free tools and services include free Web hosting, Web builder, search engine optimization (SEO) consulting, and social venture consulting. In addition, a Grassroots.org membership includes other free tools, including Web design, graphic design, virtual office, fund development, language translation, e-commerce mall, Web security, Web filtration, social media, and password management and protection.
The Grassroots.org membership is free and allows nonprofits access not only to the free toolbox but also to the online community, which aligns nonprofits with volunteers, business sponsors, and donors and highlights each charity. The Grassroots.org community facilitates discussion, collaboration, project recruiting, and resource sharing and provides a forum for sharing new ideas and best practices. Nonprofit leaders can seek available resources from other nonprofits, volunteers, businesses, and donors on a local, regional, or national level who seek to donate their time, talent, and resources.
Raymond Henderson, Grassroots.org© 2013, Grassroots.org
Raymond Henderson is the executive eirector of Grassroots.org, a nonprofit organization founded in 2002. Grassroots.org offers free technology tools and resources to thousands of nonprofit organizations in the United States and Canada. Raymond has served as an executive director in the nonprofit sector since 1999 and has received multiple honors and awards.
Silver- and Gold-Level GuideStar Exchange participants can get free technology tools through Grassroots.org.
GuideStar is a 501(c)(3) nonprofit organization. Copyright © 2013, GuideStar USA, Inc. All rights reserved.