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Money for Good II

More Money for More Good—Free Nonprofit Fundraising Guidebook

Learn about our research and new guidebook in this video overview (1:42 minutes)

Money for Good II (MFGII) shows that, although just a third of individual donations are researched today, more donors could be influenced to research if they had better information in more transparent and clear formats. The research shows that it is possible to influence about 5 percent of donations each year, which can lead to a shift in $15 billion in charitable donations.

The Money for Good II project was made possible through the generous support of the Bill & Melinda Gates Foundation, the William and Flora Hewlett Foundation, and Liquidnet.

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Media Contact

Gabe Cohen
gabe.cohen@guidestar.org
(202) 637-7609

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