Norman Rockwell Museum at Stockbridge Inc.

Center for American Illustration

aka Norman Rockwell Museum   |   Stockbridge, MA   |  www.nrm.org

Mission

Norman Rockwell Museum illuminates the power of American illustration art to reflect and shape society, and advances the enduring values of kindness, respect, and social equity portrayed by Norman Rockwell.

Ruling year info

1969

Director/CEO

Ms. Laurie Norton Norton Moffatt

Main address

9 Glendale Road PO Box 308

Stockbridge, MA 01262 USA

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Formerly known as

The Norman Rockwell Museum

EIN

04-2450813

NTEE code info

Art Museums (A51)

Printing, Publishing (A33)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

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Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

National exhibitions program

The Museum presents national exhibitions year-round on the art of illustration, including exhibits of the iconic work of Norman Rockwell and exhibits featuring the work of other notable American illustrators. Material is drawn from our own large collection of Rockwell work and other American illustrators and also utilizes pieces from other institutions and private collections. More than 450 individual artists - including Rockwell - have been featured to date. Our exhibitions reach 200,000 people across America and in Stockbridge, MA every year. Currently, a major exhibit featuring Rockwell's "Four Freedoms" paintings is touring around the world. Each exhibit includes a catalogue, a gallery guide (including digital gallery tours downloadable to phones), and interactives, seamlessly weaving technology into the shows. Teacher and student study-guides and other resources, lectures, and special programs are offered to deepen engagement and learning.

Population(s) Served
Adults

ProjectNORMAN was launched in 2002 with seed grants from federal/foundation funders, and continues today with broad public/private support. A major strategic initiative and commitment, it entails preservation, conservation and housing of our collections (thousands of artworks and 200,000 archival items); cataloguing, and describing collections; digitizing images/information, and uploading digital assets to our database and website. ProjectNORMAN has helped re-introduce Norman Rockwell and his  visual legacy to new audiences as it continues to bring new material to light, enhancing exhibitions and catalyzing new scholarship. It has enabled us build capacity - train staffs in best practices, hire an Archivist, acquire equipment/storage furniture, conduct conservation surveys, and send out artwork for conservation. We are processing our entire Archive to current standards, uploading digital assets to a database; more than 30,000 images and finding aids are accessible on our website.

Population(s) Served
Adults

The Rockwell
Center is the only research institute devoted to the study and documentation of
American illustration – an influential aspect of our visual culture that is
only now being fully explored. The Center’s goal is to establish a context for
the serious consideration of the role of American illustration in reflecting
and shaping our world. Objectives are to foster new scholarship through
collaboration among American museums, libraries, universities, and collectors
with significant illustration collections; develop new generations of scholars,
curators, and educators engaged in the study of American illustration; preserve
the artistic contributions of our leading illustrators; build a comprehensive
collection of original art and archival materials reflecting the contributions
and accomplishments of noted American illustrators. Key initiatives include
lectures, special exhibitions, and new scholarship, a web-based Illustration
Network and the annual Rockwell Scholars fellowships.

Population(s) Served
Adults

The Museum offers formal and informal education programming across many platforms for adults, children, schools, and teachers. On-site programs include lectures, seminars, studio art classes for older children and adults, and art classes for toddlers/younger children;
school-vacation week workshops; family events and festivals in warmer months; performances; Four Freedoms Forums; living history presentations and
guided walks; all-day or half-day training programs for educators;
periodic career days for art students; an immersive gallery-based program for visiting school groups and outreach presentations into regional schools. On site, our educators present guided gallery tours and classroom work in visual and language arts, social studies, and history using storytelling, writing, and discussions that help prepare young people for life, work, and citizenship. Curricula and other learning tools are free online. New digital interactive elements engage youth in the galleries and online.

Population(s) Served
Adults

Annually, the Museum offers a series of special events that amplify our mission and engage new audiences. Events range from Community Days when we open our doors to Berkshire County Residents at no charge to Craft Beer Tastings. The Museum is central to the Town of Stockbridge's annual Christmas Celebration where Norman Rockwell's famous painting of Main Street is re-enacted.

Population(s) Served
Adults
Families

The Museum offers access through its Digital Engagement programming including creation of content for YouTube, other social media platforms, our website, and real-time interactives located in our exhibits at home and at other venues.

Population(s) Served
Adults

Where we work

Accreditations

American Association of Museums 2011

Awards

Affiliations & memberships

National Humanities Medal 2008

Financials

Norman Rockwell Museum at Stockbridge Inc.
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Operations

The people, governance practices, and partners that make the organization tick.

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Norman Rockwell Museum at Stockbridge Inc.

Board of directors
as of 02/18/2022
SOURCE: Self-reported by organization
Board chair

Mr. Dolf Berle

CEO, Lindblad Expeditions

Term: 2020 -

Peter Williams

Attorney, MA

Alice Carter

CA State University/San Jose - Professor/author

Walter Engels

Retired, MA

Mary Jo Engels

Retired, community volunteer

John Frank

Retired, OH

Mary Grant

Mass. College of Art - President (MA)

William Hargreaves

Retired, CT

Robert Horvath

Talbot County Free Library Executive Director (MD) Retired

John Hyson

Retired, MA, Professor of Law, Villanova University

Richard Kelly

Kelly Collection of American Illustration in Great Falls, VA

Daisy Rockwell

Artist living in Vermont

John Spellman

Consultant to Loan Guarantee Program Office U.S. Department of Energy, Washington, D.C;

Dolf Berle

CEO, Lindblad Expeditions

Louise Holland

Chairperson, Abell Assoc., shopping center dev/management company.

Jorja-Ann Marsden

Retired Administrator, Town of Stockbridge, MA.

Anthony Consigli

Consigli Construction

Louise Holland

Abbell Credit Corporation

Carol Konner

retired

Magdalen Livesey

Cortina Learning Intl

Roberta McCulloch-Dews

Mayor's Office, Pittsfield, MA

Robert Babcock

Market President, TD Bank

Peter Blum

Partner, Colrain Capital

Alexander Brown

Terry+ Burman

Douglas Clark

Managing Partner, Wilson Sonsini Goodrich & Rosanti

Anthony Consigli

CEO, Consigli Construction

Audrey Friedner

Deborah Hoover

President, Burton Morgan Foundaton

Ramelle Putlitzer

David Schwartz

Organizational demographics

SOURCE: Self-reported; last updated 2/18/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data

Transgender Identity

No data

Sexual orientation

No data

Disability

No data