New York Society for the Prevention of Cruelty to Children

aka The NYSPCC   |   New York, NY   |


To respond to the complex needs of abused and neglected children, and those involved in their care, by providing best practice counseling, legal, and educational services.  Through research, communications, and training initiatives, we work to expand these programs to prevent abuse and help more children heal.

Ruling year info


Executive Director

Mary L. Pulido Ph.D.

Assistant Executive Director & Legal Counsel

Ms. Lisa Gitelson Esq.

Main address

520 8th Avenue Suite 1401

New York, NY 10018 USA

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NTEE code info

Children's and Youth Services (P30)

Child Abuse, Prevention of (I72)

Counseling Support Groups (F60)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Every year more than 3 million reports of child abuse are made in the United States, involving more than 6 million children. While the effects of abuse can be severe and long-lasting, they are not untreatable. Children are resilient. In the majority of cases, professional counseling and other supportive interventions help children overcome the effects of abuse and go on to live happy and productive lives.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Trauma Recovery Program

The NYSPCC’s Trauma Recovery Program helps children heal from physical abuse, sexual abuse, parental neglect, and domestic violence to improve their chances of living healthy, satisfying lives. The NYSPCC’s clinical team consists of Master’s-level therapists (LCSW and LMSW), who are specially trained in trauma-informed care. They offer services in both English and Spanish, seven days per week, including one-on-one therapy with children; family counseling with parents, foster parents, other caregivers and siblings; and collateral work with other system responders involved in the children's lives (e.g. teachers and social workers). In 2020, The NYSPCC’s Trauma Recovery Program served 68 children. Eighty-five percent of children that completed services reported an overall decrease in trauma symptoms.

Population(s) Served
Children and youth

The NYSPCC’s Therapeutic Supervised Visitation Program serves economically insecure families, who are referred by judges after they determine that parent-child interaction must be supervised to ensure children’s safety, due to histories of child abuse, parental neglect, and/or domestic violence. While most supervised visitation programs offer observation only, The NYSPCC goes deeper by providing therapeutic supervised visits, counseling for visiting parents, parenting education/peer support, and counseling for custodial parents. In 2020, the TSVP served 76 families, including 94 children, 86 custodial parents, and 78 visiting parents. We're proud to report that 96% of visiting parents increased parenting time with their children, and 100% of the Visiting Parents who completed the Parenting Journey survey reported that the group supported them in developing their parenting knowledge and skills.

Population(s) Served
Children and youth

The NYSPCC's child sexual abuse prevention program, Safe Touches, reaches children in kindergarten through the third grade in New York City schools. During the 50-minute workshops, NYSPCC clinicians use puppets to teach children how to recognize the differences between safe and not-safe touches and instruct them on what to do if they ever feel at risk. They teach children The Four Safety Tools: 1) Trust your feelings; 2) Just say no; 3) Try to walk away; and 4) Tell an adult.

In 2014, The NYSPCC concluded a two-year study funded by the National Institutes of Health (NIH) that rigorously evaluated Safe Touches. Study data revealed that children who participated in Safe Touches demonstrated significant increases in knowledge of child sexual abuse prevention concepts compared to peers who did not participate in the program. This is one of the first studies of this kind that has focused primarily on children of color from low-income communities.

Population(s) Served
Children and youth

With 146 years of experience, The NYSPCC has a wealth of knowledge regarding how best to protect children. The NYSPCC’s Training Institute educates child welfare professionals, teachers, the corporate sector, community organizations and parent groups on a wide variety of topics, including child abuse prevention, identifying and reporting child abuse, best practice models of service provision, and managing secondary traumatic stress. In 2020, they trained 2,911 professionals and other adults, in NYC and across the country, improving their ability to keep children safe.

Population(s) Served

The NYSPCC provides Crisis Debriefing services for child protective workers and other child welfare professionals following critical incidents, such as child fatalities, horrific cases of physical and sexual abuse, and violence that workers regularly encounter in the field to protect their health and ensure that consistently receive the best possible care. Crisis Debriefing sessions are 60 minutes for individuals and 90 minutes for groups. Concepts of self-care and coping skills are covered. If necessary, The NYSPCC’s clinicians meet individually with staff members following these sessions and provide referrals for short- or long-term therapy, as appropriate.

In 2020, The NYSPCC provided 38 crisis debriefing sessions, live and virtual, to 103 professionals, including: 35 sessions for 93 employees at the Administration for Children’s Services (ACS), 1 session for 8 Safe Horizon staff members, and 2 sessions for 2 professionals at other agencies.

Population(s) Served

The NYSPCC is committed to the use of rigorous research and evaluation to inform best practice both within the agency and in the broader child welfare field. The NYSPCC maintains an active research program dedicated to building the evidence base for effective approaches to preventing and treating child abuse and neglect. Our research is broadly focused on the evaluation and integration of evidence-informed approaches to prevention and treatment into real-world settings, including community and state agencies and schools. The NYSPCC also conducts ongoing evaluations of all programs to ensure consistency, quality, and client satisfaction and to monitor client outcomes. Program-specific evaluation plans are designed using a multi-dimensional, mixed-methods approach. Evaluation data is examined at regular intervals for continuous monitoring of consistent delivery of services and client progress. Findings are frequently reviewed with the clinical team to promote best practice.

Population(s) Served

Where we work


Hedi M. Levenbach Supervised Visitation Provider of the Year 2014

Supervised Visitation Network Worldwide

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

1. To prevent child abuse and neglect before it occurs;

2. To help children and families recover from the effects of child abuse and neglect;

3. To support and assist first responders to child abuse and neglect;

4. To identify best practices for child abuse prevention and treatment; and

5. To teach and train others on best practices for child abuse prevention and treatment.

1. To train and educate children, parents/caregivers, child serving professionals, and the general public on strategies for keeping children safe from abuse and neglect;

2. To provide mental health treatment to children and families dealing with the most complex and challenging cases of child abuse, neglect, and trauma in New York City;

3. To provide Crisis Debriefing services to New York City Administration for Children's Services' workers and other child protective staff, and to train individuals and agencies on managing secondary traumatic stress;

4. To conduct rigorous research and make meaningful contributions to the scientific literature on best practices for preventing and treating child abuse; and

5. To develop and deliver training and education on best practices identified through The NYSPCC's programs and research projects.

1. The NYSPCC has numerous curricula in place for training and educating target audiences on strategies for preventing child abuse and neglect. Executive Director Mary L. Pulido, Ph.D., contributes a regular blog on and makes frequent radio and TV appearances to discuss child safety and child protection.

2. The NYSPCC runs a Trauma Recovery Clinic, where it provides mental health treatment to children who have experienced physical and/or sexual abuse, serious parental neglect, bereavement, and/or witnessed chronic family violence. Citywide referrals are accepted from foster care agencies, the NYC Administration for Children's Services, and other community-based organizations. Unlike community mental health clinics, The NYSPCC's clinic is privately funded and services are provided to children and families, free of charge, for as long as needed to recover.

3. Utilizing the Restoring Resiliency Response (RRR) protocol, developed by Executive Director Mary L. Pulido, Ph.D., The NYSPCC is the sole provider of crisis debriefing services to the NYC Administration for Children's Services. The NYSPCC is also regularly contacted by Safe Horizon and other agencies to provide crisis debriefing services to its staff.

4. The NYSPCC has a full-time Research & Evaluation Department consisting of a Ph.D.-level Director and one full-time Research Assistant. The NYSPCC's clinical staff work in close collaboration with the Research and Evaluation Department to continuously evaluate The NYSPCC's programs for consistency and effectiveness, as well as to seek funding for targeted research projects.

5. The NYSPCC's Training Institute offers training, consultation, corporate seminars, and community presentations on a variety of child protection and child safety topics. The NYSPCC's established curricula can be customized to best suit the needs of the individuals or agency being trained. The NYSPCC offers live, in-person workshops as well as e-learning opportunities via the agency's website.

Since its incorporation 142 years ago, The NYSPCC has served over two million children, parents, caregivers and child welfare professionals. In 2016:

• The NYSPCC served 5,730 children, 487 parents/caregivers and 3,990 child welfare professionals through programs that prevent child maltreatment and lessen its harmful effects.

• The NYSPCC reached 5,116 children through the Safe Touches program – the largest child sexual abuse prevention program for students in kindergarten through third grade in NYC public schools. 94% of surveyed teachers reported that NYSPCC staff effectively delivered the workshop, and 92% agreed that NYSPCC staff effectively engaged children to participate.

• The NYSPCC's Trauma Recovery Program cared for 92 children, who have experienced physical abuse, sexual abuse and other traumatic events, by providing intensive weekly counseling sessions for them and their families. 95% of children who participated in the Trauma Recovery Program demonstrated an improvement in at least one of their baseline symptoms (e.g., anxiety, depression, and aggressive behavior).

• The NYSPCC's Therapeutic Supervised Visitation Program served 115 families, including 177 children and 232 adults. 95% of visiting parents reported an increase in knowledge and understanding of at least one of the following: parenting skills, the developmental stages of children, effective discipline techniques, and/or problem-solving skills.

• Through 84 confidential Crisis Debriefing sessions, The NYSPCC helped 483 child protective services workers manage their secondary traumatic stress and build resiliency.

• The NYSPCC's Training Institute trained 3,483 professionals. Topics included identifying and reporting suspected cases of child abuse and neglect and best practice models for child protective services.

Other notable achievements include:

• The NYSPCC was named the 2014 “Hedi Levenbach Supervised Visitation Provider of the Year" by the Supervised Visitation Network–Worldwide (SVN.) The award is given every year to a provider, who demonstrates best practice service delivery and exemplifies the standards and code of ethics of the SVN.

• Since 2010, The National Association of Social Workers – NYC Chapter has recognized four of The NYSPCC's clinical staff for their achievements in the field of social wo

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, It is difficult to get detailed feedback and critiques.


New York Society for the Prevention of Cruelty to Children

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The people, governance practices, and partners that make the organization tick.


Connect with nonprofit leaders


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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Connect with nonprofit leaders


Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

New York Society for the Prevention of Cruelty to Children

Board of directors
as of 09/07/2023
SOURCE: Self-reported by organization
Board chair

Daniel Healy, Jr.

Philanthropist, R & H Healy Family Foundation

Term: 2021 - 2024

Neil Friedman

Retired Toy Industry CEO, Philanthropist

Holly M Kelly


Elizabeth Mayhew

NBC's Today Show

Tatiana G Perkin

Milly NY

Frank E Sommerfield

Sommerfield Communications

Mark S Weiss

Newmark Knight Frank

Maarit Glocer


Vicky Cornell

The Chris & Vicky Cornell Foundation

Jodie K. Fink


Tania Higgins


Alison K. Hutchinson

Brown Brothers Harriman

Tom Califano

Sidney Austin, LLP

Seth D. Rosensweig


Owen May

May Davis Partners

Mikal Finkelstein, MD

Morris Heights Health Center

Lilian Yang

Cosmin Panait and Lilian Yang Foundation, Inc.

Shane Foley


Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable

Organizational demographics

SOURCE: Self-reported; last updated 9/5/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Sexual orientation
Decline to state
Disability status
Decline to state

The organization's co-leader identifies as:

Gender identity
Sexual orientation
Decline to state
Disability status
Decline to state

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation


Equity strategies

Last updated: 09/07/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.