PIRG NEW VOTERS PROJECT INC

Boston, MA   |  www.newvotersproject.org

Mission

The Student PIRGs’ New Voters Project has run peer-to-peer young voter mobilization drives to turn out the youth vote on college campuses for more than 25 years. We believe that the full participation of young people in the political process is essential to a truly representative, vibrant democracy. Our goal is to engage as many students as possible in each and every election cycle in order that our generation be represented in the political process, regardless of ideology or political affiliation

Ruling year info

1984

Principal Officer

Andy MacDonald

Main address

294 Washington St Ste 500

Boston, MA 02108 USA

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EIN

22-2505821

NTEE code info

Voter Education/Registration (R40)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The Student PIRGs' New Voters Project targets students and young people (ages 18-24) on college campuses across the country to engage them in democratic participation – that is our core mission. We do so because students and young people have been historically underrepresented in the political process.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

New Voters Project

Students and young people have been historically underrepresented in the political process. As a result, many issues of importance to them are seldom reflected in the policy priorities of those running for or holding elected office. The solution is simple: change this fundamental dynamic by organizing largescale voter engagement drives on college campuses across the country.

Population(s) Served

Where we work

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

This year is about taking the lessons learned from the 2016 election and improving the student voter engagement model that we've developed over the last 45 years. We're working in eight states to review campus voter registration and turnout rates to see which tactics yielded highest results. We'll use this information to create data-backed model campus plans for different type of campuses. Starting in the fall of this year, we'll help 20 colleges and universities across the country implement effective campus plans with a goal of increasing turnout at these target schools by 50% over 2016. And we're already looking forward to 2018 and all the amazing work we'll get to do to continue increasing the voice of students and young people in our democracy.

We use peer-to-peer mobilization techniques honed during our decades of experience and tested by a number of researchers, including Yale Professors Don Green and Alan Gerber. A number of other studies conducted of our work since 2004 indicate that where the New Voters Project organizes, young people turn out in significantly greater numbers than their peers elsewhere. In Iowa, an analysis by Polimetrix, which used highly refined data and methodology, showed that young people contacted by the New Voters Project turned out at a rate 13 percentage points higher than a group of demographically similar individuals who also registered to vote within six months of the election. For the sample of registrants from the six states included in this study, individuals both registered and contacted by the New Voters Project turned out at a rate of 86.3 percent. Young people who were registered (but not contacted) by the New Voters Project turned out at a rate of 76.9 percent, while those contacted (but not registered) by the New Voters Project turned out at the same rate. These are all sharp increases from the baseline “not registered and not contacted" group, which turned out at a 59.5 percent rate.
A post-2004 election analysis by the Cedar Rapids Gazette of four counties that were exclusively targeted by the New Voters Project showed that registration of voters under twenty-five increased by 36 percent over 2000 and that the number of votes cast increased from 31,852 in 2000 to 56,196 in 2004.

During Fall 2016 the Student PIRGs' New Voters Project: • Organized at 80 college campuses in 14 states
• Trained nearly 3,000 student volunteers who worked with 64 campus organizers to make the project a success
• Helped register more than 40,000 students to vote in their first election
• Collected 47,000 Pledges to Vote from students already registered
• Made over 449,000 peer-to-peer Get out the Vote (GOTV) reminder contacts, from one student to another
In 2017-2018 will expand this work, deepening our work in key states.

Students and young people have been historically underrepresented in the political process. As a result, many issues of importance to them are seldom reflected in the policy priorities of those running for or holding elected office. The solution is simple: change this fundamental dynamic by organizing large-scale voter engagement drives on college campuses across the country. Since 1984, the New Voters Project has helped to register more than 1.7 million young voters and made more than one million personalized, peer to peer, Get Out the Vote contacts in 17 states.
The New Voters Project is uniquely poised to once again be an active player in the upcoming election cycles. Our proven track record of building leaders, while delivering powerful voter engagement programs with lasting results, demonstrates our strength in this area. In 2017-2018, the New Voters Project will maintain and increase the organizing capacity of our core student chapters for nonpartisan voter engagement work; continue building our student leaders and chapter strength in states where we have recently expanded our programming, such as Colorado and North Carolina; and take advantage of emerging opportunities in states across the country to organize and mobilize an even stronger student voice in our democracy.

Financials

PIRG NEW VOTERS PROJECT INC
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Operations

The people, governance practices, and partners that make the organization tick.

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PIRG NEW VOTERS PROJECT INC

Board of directors
as of 06/12/2019
SOURCE: Self-reported by organization
Board chair

Leigh-Anne Cole

Ellen Montgomery

Gary Kalman

Sujatha Jahagirdar

Julia Seremba