Southeast United Dairy Industry Association Inc

STRATEGIC MARKETING: THIS AREA IS RESPONSIBLE FOR DRIVING AWARENESS, DEMAND AND VOLUME FOR FLUID MILK AND DAIRY THROUGH BUSINESS TO CONSUMER (B2C) AND BUSINESS TO BUSINESS (B2B) PROGRAMS THROUGH TARGETED, OMNICHANNEL MARKETING STRATEGIES AND BUSINESSS DEVELOPMENT WORK WITH FOODSERVICE AND RETAIL CHANNELS. THE AREA CUSTOMIZES DMI'S NATIONAL MARKETING PROGRAM TO LOCAL CONSUMER AUDIENCES TO ENSURE MESSAGING AND CAMPAIGNS ARE RELEVANT, IMPACTFUL AND EFFECTIVE.

COMMUNITY WELLNESS THIS AREA IS RESPONSIBLE FOR EDUCATING HEALTH AND PROFESSIONAL PARTNERS ABOUT PRODUCTS AND DAIRY FARMING AND ASKING THEM TO ADVOCATE FOR DAIRY. OUR PROGRAM HAS TWO STRATEGIC AREAS OF FOCUS: REPUTATIONAL THOUGHT LEADERS AND NUTRITION COMMUINCATION AND EDUCATION THOUGHT LEADERS. THE DAIRY ALLIANCE TEAMS UP WITH THOUGHT LEADERS TO EDUCATE CONSUMERS ABOUT THE UNIQUE BENEFITS THAT MILK AND DAIRY PROVIDES SUCH AS: MUSCLE DEVELOPMENT, HYDRATION, RECOVERY, IMMUNITY AND BONE HEALTH THROUGH INTEGRATED MARKETING PROGRAMS TAPPING THE TALENTS OF THE DAIRY ALLIANCE DIETITIANS AND DAIRY ADVOCATES IN LARGE MEDIA MARKETS. IN ADDITION, OUR MEDIA DIETITANS DO LOCAL MEDIA INTERVEIWS SHARING THE GOODNESS OF MILK AND DAIRY FOR OVERALL HEALTH. FOOD AND NUTRITION OUTREACH STRENGTHENED RELATIONSHIPS WITH WELLNESS DIETITIANS AND SPORTS NUTRITIONISTS WITH MAJOR UNIVERSITIES AND COLLEGES IN EACH STATE BY OFFERING NUTRITION EDUCATION, EQUIPMENT AND RECIPES TO USE WITH ATHLETES.