Programs and results
What we aim to solve
Dogtown Dance Theatre provides a home for independent artists to create and present their work in movement, visual and music arts. We seek to enliven our local community by fostering expansive creative expression and education across diverse populations.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Richmond Dance Festival
Richmond Dance Festival is a three weekend-long festival that supports local, regional, national dance artists as well as international dance film artists of all genres and styles. This adjudicated event consists of 19 choreographers and 9 film artists with three weekends of different programs. Chosen choreographers receive a financial stipend between $100 and $500, and the highest scoring film artist receives a $200 award. Richmond Dance Festival gives the community a distinct opportunity to see upcoming and established artists in the dance world at limited cost. Richmond Dance Festival annually produces a matinee performance entitled “RDF Next Generation.” This special matinee was created for local Richmond youth to give them the opportunity to perform in a professional capacity alongside their professional mentors. These youth dancers share the stage amongst their peers outside of a competitive environment, encouraging a sense of community for the dancers in Richmond at a young age. Richmond Dance Festival annually supports over 100 artists and 700 arts patrons.
Mardi Gras RVA
Mardi Gras RVA is Dogtown’s longest running professional performance. The event was established to bridge a relationship between the artists at Dogtown and the surrounding Manchester community. This family-friendly event integrates cultural programming into Manchester by holding a free celebratory parade and affordable admission to the main event inside the theatre. The day includes dance performances of all styles, a live jazz New Orleans band, and catered Cajun food. All performances are danced by local Dogtown artists in modern, Afro-Caribbean, salsa, belly dance, hip-hop, hula hoop dance, and many more styles. Mardi Gras RVA also offers fun children's activities such as face painting, balloon animals, a Mardi Gras themed photo booth, and designing masks to learn more about the festive holiday and its history. The event not only welcomes Manchester residents, but also the local businesses. Mardi Gras RVA annually supports over 45 dance artists and 400 arts patrons in a single event.
Dogtown Presenter's Series
Dogtown Presenter’s Series is one of Dogtown’s largest mainstage performances that support artists by providing the opportunity to create and present a fully produced work. The Presenter’s Series is a two-week exhibition in the fall that showcases work by artists and companies from Richmond with six professional performances. The event supports artists of all genres and encourages collaborative work among Richmond artists. Dogtown manages the production costs of the performances by providing the artists with rehearsal and performance space, as well as marketing and technical needs. Each artist is guaranteed a stipend of $3,000. These specialized resources have a firsthand impact on the success of the artist’s goals. Each Presenter’s Series has opened new doors for local artists as well as Dogtown Dance Theatre. As a result, the theatre’s positive reputation grows from local media coverage and increased exposure in the community. The Dogtown Presenter’s Series aims to elevate the performances of Richmond’s independent artists, so that alternative dance artists can have the same production experiences as larger dance companies in major metropolitan cities. The Presenter’s Series supports over 30 artists annually and 700 arts patrons.
National Dance Day
The National Dance Day celebration at Dogtown Dance Theatre brings free, accessible, community-enriching dance education to the Richmond artistic community and specifically to the historically marginalized southside district of Manchester in Richmond, VA. This event includes eight hours of free classes, workshops, and performances by renowned independent artists and dance companies sharing their work in: modern dance and contemporary technique; African-Caribbean dance; tap; performance hula-hoop; salsa and bachata, hip hop; breakdance; and pole dance. All sessions are free and open to participants of all ages, abilities, and skill levels.
Artist Resource Program
Dogtown Dance Theatre’s Artist Resource Program administers and provides direct services to low-income artists wishing to teach and perform in a professional environment. Benefits that Dogtown provide to the artists participating in the Resource Program include free marketing and public relations support for their current dance programs, as well as bi-annual workshops that address the needs of dance artists: curriculum vitae development, business planning and budgeting, successful portfolio building, grant writing for artists, and technical theatre assistance training. Dogtown Dance Theatre’s sole purpose is to provide resources and opportunities for artists to make Richmond a regional, national, and international destination for exceptional, professional dance. Dogtown provides resources to independent dance artists through the Artist Resource Program and brings cultural and community-enriching programming to the Richmond community. Utilizing this diverse audience equaling over 12,000 dance art patrons, Dogtown is able to provide for more than 250 dance artists in over 20 genres of dance. Dancers and patrons of all ages, genders, economic backgrounds, and faith can find something to enjoy through Dogtown's Artist Resource Program.
Virginia Black Dance Festival
The Virginia Black Dance Festival (est. 2021) provides community building and networking opportunities for members of the Black, Indigenous, and Afro Latina dance community in Virginia through workshops, panel discussions, professional workshops as well as juried, showcase performances.
Touring Artist Series
The Touring Artist Series (est. 2021) commissions renowned independent artists from outside of Richmond each season for performances and educational events to help them build their regional audience.
Where we work
Awards
Best Booth Award 2014
CultureWorks Xpo 2014
Best in Show 2015
CultureWorks XPO 2015
Best Collaborative Dance Experience 2019
RVA Dance Awards
Best Professional Dance Company - RVA Dance Collective 2020
RVA Dance Awards
External reviews

Photos
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Percentage of Dogtown Dance Theatre patrons who are etremely likely to recommend a future show to family or friends
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Dogtown Presenter's Series
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
The first audience satisfaction survey that will be repeated for each event in Dogtown's programming season. Will be supplement to a organization-wide market research pilot program through FY19.
Percentage of Dogtown Dance Theatre patrons who are extremely likely to return for multiple performances
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Dogtown Presenter's Series
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
The first audience satisfaction survey that will be repeated for each event in Dogtown's programming season. Will be supplement to a organization-wide market research pilot program through FY19.
Percentage of Dogtown Dance Theatre patrons who are extremely likely to participate in a class or workshop offered in conjunction with a mainstage performance
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Dogtown Presenter's Series
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
The first audience satisfaction survey that will be repeated for each event in Dogtown's programming season. Will be supplement to a organization-wide market research pilot program through FY19.
Number of organizational partners
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Most notable partnerships include: CultureWorks Richmond, the Virginia Commission for the Arts, and the National Endowment for the Arts
Number of participants engaged in programs
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Dogtown continues to see growth in the number of artists served, thus increasing the number of audiences reached.
Number of public events held to further mission
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Dogtown hosts a number of programs directly tied to the mission.
Number of donations made by board members
This metric is no longer tracked.Totals By Year
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Context Notes
Dogtown has a newly acquired BOD, and BOD giving is at 100%
Number of new grants received
This metric is no longer tracked.Totals By Year
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Context Notes
Dogtown's increasing outreach and influence in the community is directly seen in the number of new grants we are able to secure each year.
Hours arts space has been rented
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Dogtown's Artist Resource Program allows artists the ability to afford artistic space for classes, workshops, rehearsals, performances and much more. Our capacity increases each year
Total number of awarded residencies
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
The Artistic Director is consistently secured for residencies
Total number of grants awarded
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Dogtown's influence continues to grow, directly influencing the support received through grant funding organizations.
Number of favorable critic reviews/awards of art produced given by media or peers
This metric is no longer tracked.Totals By Year
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Context Notes
As our programming grows, so does the opportunities for favorable review by local Richmond editorials.
Total number of works commissioned
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Dogtown commissions works by new artists through its resident company RVA Dance Collective
Average dollar price for classes
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Decreasing
Context Notes
Through the Subsidized Artist Resource Program, Dogtown is able to provide very low cost and even free classes to the community year-round.
Total number of open rehearsals
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Dogtown's company in residence, RVA Dance Collective, always opens its rehearsals to the public
Total number of off-site performances held
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Dogtown is able to expand it's offiste performances each year through the Subsidized Artist Resource Program.
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Dogtown continues to support a diverse population of artists and dancers. Our resident choreographers include artists expertly trained in modern dance, African-Caribbean dance, Bachata, salsa, Flamenco, hip hop, belly dance, yoga, flow arts, and pole dance. These artists create a culturally rich fabric of collaboration and community right in the heart of the revitalization happening in the Manchester district of Richmond. Our goals include supporting the independent dance artists in Richmond and beyond, and to continue to provide Richmond arts patrons with exceptional alternative dance.
What are the organization's key strategies for making this happen?
Dogtown Dance Theatre continually works towards its vision to provide a home in Richmond for all independent artists with programming that supports these artists at very affordable costs, and some programming that offers services at no cost to the artist. With continued funding support from donors, foundations, the Virginia Commission for the Arts, and the National Endowment for the Arts, Dogtown can expand these programs over time and support the artistic needs of a larger population. As the organization grows in popularity and demand, additional funding to build our staff and maintain our technical needs is a priority.
What are the organization's capabilities for doing this?
Dogtown Dance Theatre offers beautiful, highly versatile performance spaces available at extremely low cost for artists, in comparison to other venues in the city. Alongside the beautiful space for dance artists, Dogtown is working to become a comprehensive arts service organization. Dance artists face obstacles unlike many others, needing many resources to create their art. Funding for space, technical needs, costuming and scenery, alongside professional services including grant writing, curriculum vitae, and portfolio building.
What have they accomplished so far and what's next?
With the latest implementation of the Dogtown Presenter's Series, Dogtown Dance Theatre has truly created an inclusive space for all dancers with opportunities for more progress. Dogtown is now working to create a place where dance artists want to be. With two nationally acclaimed university dance programs in the city of Richmond, many dance artists do not view Richmond as final stop in their journey. Dogtown wants to create a community of artists and a technically superior space so Richmond becomes a final destination for dance artists beyond graduation. Exceptional dance doesn't have to limited to the major cities in the United States: D.C., New York, Philadelphia, etc. Dogtown has the unique opportunity to create a lasting community for dance artists that want to live and create work in this artistically and culturally vibrant city.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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Who are the people you serve with your mission?
Dogtown regularly surveys our artists, audiences, key stakeholders, and donors.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
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What significant change resulted from feedback?
Even though one of Dogtown's best-known assets is our affordable studio and theatre rental space for artists (50% discount from commercial rental rates), we used artist feedback to create the Artist Work Exchange Program. This program allows artists to volunteer for the organization in either an administrative or technical theatre capacity in exchange for completely free space.
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback, The people we serve tell us they find data collection burdensome, It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Dogtown Dance Theatre
Board of directorsas of 03/23/2022
Dr. Robert Petres
Doctor, Philanthropist
Term: 2017 - 2021
Danica Kalemdaroglu
Pilates804; RVA Dance Collective
Term: 2018 - 2022
Dell Claiborne
Realtor
Elaine Hinckle
Sacred Heart Center, Development Director
Kevin LaMarr Jones
Virginia Credit Union, Artistic Director, CLAVES UNIDOS
Rob Petres
Dogtown Dance Theatre Founder
Kevin LaMarr Jones
Virginia Credit Union, Artistic Director, CLAVES UNIDOS
Anja Thomas
Hamilton Beach
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
No data
Race & ethnicity
Gender identity
Sexual orientation
Disability
We do not display disability information for organizations with fewer than 15 staff.
Equity strategies
Last updated: 07/27/2021GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We disaggregate data by demographics, including race, in every policy and program measured.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.