GOLD2024

PLANTING JUSTICE

Grow Food, Grow Jobs, Grow Community

aka Rolling River Nursery   |   Oakland, CA   |  www.plantingjustice.org

Mission

Planting Justice is a grassroots organization with a mission to empower people impacted by mass incarceration and other social inequities with the skills and resources to cultivate food sovereignty, economic justice, and community healing.

Ruling year info

2010

Co-Director

Gavin Raders

Co-Director

Haleh Zandi

Main address

319 105th Avenue

Oakland, CA 94603 USA

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EIN

27-0334905

NTEE code info

Botanical, Horticultural, and Landscape Services (C40)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

PJ Nursery

2 acre nursery in "Deep East Oakland" (319 105th Avenue), housing one of North America's largest and most biodiverse collections of certified organic fruit trees. Creates living wage jobs in a low-income community for people with systemic barriers to employment.

Population(s) Served
Incarcerated people
Adolescents

Planting Justice works with over 2,000 youth and young adults each year, transforming physical space with youth in their schools and communities into abundant and beautiful gardens that serve as living classrooms. PJ educators teach a holistic urban agricultural curriculum that includes mindfulness, health and wellness, culinary arts, food justice, community organizing, and ecological design. PJ offers up to 60 paid youth internships each year to our most dedicated young people, who earn $17.50/hour to participate in workforce development programs at our farms, gardens, and nursery, and personal growth programs to help them navigate school, employment, family, and community needs.
Planting Justice's Education team also offers this same educational programming inside places of incarceration, both for youth and adults.

Population(s) Served

Planting Justice cultivates a 5-acre "Mother Farm" in El Sobrante CA that stewards one of the largest collections of organic fruit trees in North America. PJ's Mother Farm includes more than 1,200 varieties of perennial edible trees and shrubs, to grow organic food for communities who lack access, and to create a long-term source of propagation material for these rare and heirloom varieties. The Mother Farm also serves as a site for re-entry employment, workforce development, and youth education.

Population(s) Served

In addition to full-time living wage jobs with excellent benefits for people returning home from prison, Planting Justice also offers wrap-around support services through our Re-Entry Program. We connect participants to free mental health services by paying for them to work with therapists, and connect participants to housing support, legal support, and social systems navigation.

Population(s) Served

Our 3-acre aquaponics farm, developed in partnership with Nathan Kaufman of UC Davis, will establish proof of concept for large-scale food production methods appropriate for urban environments that are paved and contaminated with industrial pollution. Expected to launch in 2024, the aquaponics farm will provide full-time living-wage work for 20 new staff members, and grow hundreds of thousands of pounds of organic food we can feature at The Good Table Cafe & Nursery and distribute for free to low-food access communities.

Our vision for the aquaponics farm is to develop a replicable business model for sustainable urban agriculture that can be scaled to empty lots throughout Oakland and beyond.

Population(s) Served

The Good Table will launch in 2024 as the nations first combined pay-what-you-can cafe, commercial incubator kitchen, retail nursery, community gathering space, and arts venue, a cooperative formed in partnership with The Good Table UCC. This multi-use community center will provide a pay-what-you-can cafe, a retail space for local makers and artists, a commercial kitchen for urban farmers to make value-added products, and a venue and gathering space for workshops, organizing, and events. All of these offerings are being created in a neighborhood that doesnt have a coffee shop, nor a farmers market, nor a community gathering space.

Population(s) Served
Ethnic and racial groups
Children and youth
Adults
At-risk youth
Economically disadvantaged people
Ethnic and racial groups
Children and youth
Adults
At-risk youth
Economically disadvantaged people
Ethnic and racial groups
Children and youth
Adults
At-risk youth
Economically disadvantaged people
Ethnic and racial groups
Children and youth
Adults
At-risk youth
Economically disadvantaged people
Ethnic and racial groups
Children and youth
Adults
At-risk youth
Economically disadvantaged people

Where we work

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    The people we serve tell us they find data collection burdensome, It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time

Financials

PLANTING JUSTICE
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Operations

The people, governance practices, and partners that make the organization tick.

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lock

Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

PLANTING JUSTICE

Board of directors
as of 05/08/2024
SOURCE: Self-reported by organization
Board chair

Lynn Vidal

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 5/8/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
Multi-Racial/Multi-Ethnic (2+ races/ethnicities)
Gender identity
Male

The organization's co-leader identifies as:

Race & ethnicity
Middle Eastern/North African
Gender identity
Female

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 04/22/2024

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.