Seeing Place Theater Inc

The place we go to see ourselves

aka The Seeing Place Theater   |   New York, NY   |  www.seeingplacetheater.com

Mission

The Seeing Place is an actor-driven social justice theater company dedicated to exploring the intersection between the actor's voice and the playwright's words, by reinterpreting masterful works live and in the moment to make them relevant, visceral, truthful, and accessible to a modern audience.

Ruling year info

2017

Producing Artistic Director

Brynn Asha Walker

Executive Artistic Director

Erin Cronican

Main address

165 E 87th Street #3FW

New York, NY 10128 USA

Show more contact info

EIN

27-2158721

NTEE code info

Arts, Cultural Organizations - Multipurpose (A20)

IRS filing requirement

This organization is required to file an IRS Form 990-N.

Sign in or create an account to view Form(s) 990 for 2020.
Register now

Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

There are a distinct lack of stories told by and about women, Global Majority (BIPOC), LGBTQIA+, immigrant, and disabled/chronic illness communities. Our ensemble is comprised of artists from these communities, and we seek to always keep expanding our outreach so that audiences from these communities have access to high quality theater that is affordable to attend.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Mainstage Productions

The Seeing Place produces 4-5 MainStage productions per year that address critical issues facing our society today. We place a specific emphasis on sharing stories from underrepresented communities in the theater, including female, LGTBQIA+, BIPOC, disabled, and immigrant artists - using established texts by master writers. We also are committed to theater being affordable for every income level: we subsidize our ticket prices so that 50% are available for low income audiences at $0-$10 per ticket, and 50% are $20-$30 for general audiences.

Population(s) Served
Economically disadvantaged people
LGBTQ people
Immigrants
Ethnic and racial groups
People with disabilities

The Seeing Place is the only actor-driven ensemble in New York City that actively train the next generation of theater-makers in all areas of producing: fundraising, management, marketing, leadership, and community outreach. Every ensemble member is trained weekly in producing elements and uses their collective skills to produce 4-5 MainStage production per year, and 2-3 public readings. We have a particular focus on developing ensemble members from underrepresented communities in the theater, including female, LGTBQIA+, BIPOC, disabled, and immigrant artists.

Population(s) Served
LGBTQ people
Women
Immigrants
Ethnic and racial groups
People with disabilities

An education program that serves professional artists and theater lovers across the country, which uses online technology and trained teaching artists to bring affordable classes and workshops to actors, directors, and stage managers.

Population(s) Served
LGBTQ people
Immigrants
Women
Ethnic and racial groups
People with disabilities

In tandem with our MainStage productions, we present 2-3 readings per year of lesser known works by master playwrights, and 100% of the proceeds from these readings support community organizations whose missions align with the themes of the plays we select. Nearly 10% of our overall budget in 2020 was donated to organizations in need.

Population(s) Served
Economically disadvantaged people
Immigrants
LGBTQ people
Ethnic and racial groups
People with disabilities

Where we work

Awards

Nomination - Outstanding Ensemble 2019

New York Innovative Theater Awards

Nomination - Outstanding Revival of a Play 2019

New York Innovative Theater Awards

Nomination - Outstanding Performance by a Leading Female Actor 2019

New York Innovative Theater Awards

Nomination - Outstanding Performance by a Leading Male Actor 2013

New York Innovative Theater Awards

Affiliations & memberships

Actor's Equity Association 2010

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of sector award nominations earned by the organization

This metric is no longer tracked.
Totals By Year
Related Program

Mainstage Productions

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

THE MAIDS (2019) and DANNY AND THE DEEP BLUE SEA (2013) were nominated for New York Innovative Theater awards, including Outstanding Revival of a Play and several awards for Outstanding Acting.

Number of people trained

This metric is no longer tracked.
Totals By Year
Population(s) Served

Artists and performers

Related Program

Ensemble Theatermaker Training Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Metrics reflect training of ensemble members between 2009-2020, in all theater-making elements including outreach, activism, fundraising, social media, marketing, and education.

Number of audience members who received subsidized (free or greatly reduced priced) tickets to see shows

This metric is no longer tracked.
Totals By Year
Population(s) Served

Economically disadvantaged people, Ethnic and racial groups, Seniors, LGBTQ people, People with diseases and illnesses

Related Program

Mainstage Productions

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Audience members who paid $10 or less to see our work. Around 80% of these tickets were free.

Total number of works developed

This metric is no longer tracked.
Totals By Year
Population(s) Served

Economically disadvantaged people, LGBTQ people, Women, Ethnic and racial groups, People with diseases and illnesses

Related Program

Mainstage Productions

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

In terms of world premiere works, our members have written three original plays and four adaptations of literary works into plays. We have also produced three new plays written by outside playwrights.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

We want to be the first theater company you think of when you want uniquely told stories that create a community conversation, and we want to do that while inspiring social change.

First and foremost, two times per year we audition some of the best actors in New York City from diverse and underrepresented communities. This helps us to make sure that our ensemble represents the communities we serve.

Secondly, we've worked hard to make sure that funders of all kinds know about the work we do, so that we can continue to grow our programs. We've taken on the task of writing more grants, and we're always looking for new ways to engage our donors through public events and individualized relationship building.

Finally, we've launched a nationwide online training program to raise revenue, expand our programming, and serve more audiences.

We have a dedicated, longtime team of volunteer staff, board members, and consultants who are all committed to growing the organization in the coming years. We're hungry to be a main player in the industry, and are working hard together to meet these goals.

2021 was a banner year for us. We were awarded funding by both the city (NYC) and the state, which were our first government grants. We also received foundation support from six organizations and corporate funding from eight businesses. We are also proud to say that though we were closed for live theater due to the pandemic, due to some clever pivoting to online theater (through our Ripple For Change Program) we were still able to increase our revenue by 64% in 2021 (after a 45% increase in 2020) and ended the year with s surplus. Our expenses included paying our artists more of a living wage and donating to local social-justice non-profits we chose as partners for our online productions.

In 2022 we have pivoted back to in-person theater, starting with our critically acclaimed production of WIT (Dec 30, 2021-January 16, 2022) which was featured in American Theatre magazine and named a "Must-See" and "Audience Acclaimed", both distinctions given via Show-Score (the highest honors given by the organization.) We plan to do 1-2 more live productions this year.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    We serve all populations, but are particularly focused on telling stories by, for, and about women, Global Majority (BIPOC), LGBTQIA+, immigrants, and disabled people/people with chronic illnesses.

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To inform the development of new programs/projects, To strengthen relationships with the people we serve,

  • What significant change resulted from feedback?

    One of our audience members remarked that we began our talkback too quickly after a performance. She and her guests felt like they wanted and needed more "space" between the drama of the play and the dialogue of the talkback panelist. We found that feedback incredibly helpful. For remaining performances, we increased the time between the end of the performance and start of the talkback.

  • With whom is the organization sharing feedback?

    Our staff, Our board,

  • How has asking for feedback from the people you serve changed your relationship?

    We can see that asking for feedback depends our engagement with our patrons, most notably in the way they interact with us after we put their ideas/suggestions into action.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback,

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, The people we serve tell us they find data collection burdensome,

Financials

Seeing Place Theater Inc

Sign In or Create Account to view assets data

lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Seeing Place Theater Inc

Board of directors
as of 1/20/2022
SOURCE: Self-reported by organization
Board chair

Jill Reiter

Fixed Income Portfolio Manager, First Manhattan Co.

Term: 2020 - 2022

Teresa Petersen

Independent Event Consultant

Stephanie Curran

Engineering Manager

Kelley Henry

Executive Director, SoGal Foundation

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 01/20/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
Black/African American/African
Gender identity
Non-binary, Transgender
Sexual orientation
Gay, Lesbian, Bisexual, or other sexual orientations in the LGBTQIA+ community
Disability status
Person with a disability

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Gay, Lesbian, Bisexual, or other sexual orientations in the LGBTQIA+ community
Disability status
Person with a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 05/02/2020

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.