PLATINUM2023

KEYS FOR KIDS MINISTRIES INC

God's story opening hearts

aka Keys for Kids Ministries   |   Grand Rapids, MI   |  www.keysforkids.org

Mission

Igniting a passion for Christ in kids, teens, and families worldwide.

Notes from the nonprofit

Keys for Kids Ministries was founded in 1942 as Children's Bible Hour. This name was used until the early 2000's when it became CBH Ministries due to the discontinuation of the half-hour radio program that was the flagship outreach of the ministry for almost 60 years. In 1984 a children's daily devotional publication under the name Keys for Kids was started as an augment to the radio outreach and is read by thousands today. The 2000's saw CBH Ministries branch out into radio drama production with the release of the 12 season series Down Gilead Lane and in 2015 a five-part series titled Red Rock Mysteries. This is based on the book series authored by Jerry Jenkins and Chris Fabry. Both of these series are currently still in circulation and available on the web store. In 2014 our name was officially changed to Keys for Kids Ministries. In addition to the above a new teen devotional named UNLOCKED was released in 2019.

Ruling year info

1945

President

Mr. Greg Yoder

Main address

2060 43rd St SE

Grand Rapids, MI 49508-0599 USA

Show more contact info

EIN

38-1675000

NTEE code info

Religious Media, Communications Organizations (X80)

Religious Printing, Publishing (X83)

Religious Radio (X84)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2023, 2022 and 2021.
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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

There are 1.3 billion kids and teens who have yet to be reached with the gospel of Jesus Christ.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Keys for Kids Devotionals

A quarterly printing of our daily devotional for children ages 6-12. This product is also featured daily online at our website: keysforkids.org, and on the radio on over 200 stations.

Population(s) Served
Children and youth

A partnership with Christian Camps that provides summer campers with our devotional book for a full year after their week at summer camp. This is a follow-up tool for the camps with those campers and allows the camper to stay in God's Word

Population(s) Served
Children and youth

Daily readings for teens.

Population(s) Served
Young adults
Adolescents

Full-time radio of faith and fun for everyone.

Population(s) Served

Keys for Kids Ministries exists to ignite a passion for Christ in kids and their families. Our goal it to give every child and their family worldwide an opportunity to respond to the gospel of Christ in their own language. We're doing it more than ever before through our Keys for Kids Creature Feature Storyteller. Since 80% of the world's population are oral learners, printed material isn't as effective with them. These solar-powered MP3 devices and stuffed animal Storyteller holders come equipped with nearly 30 hours of Keys for Kids devotional stories plus a Bible in audio. They’re also equipped with a flashlight, headphones, and USB charging cable making it perfect for outreach work in hard to reach areas of the world. These units are currently available in Albanian, Arabic, English, Greek, Mecedonian, and Spanish. However, Bengali, Hindi, Mandarin, Nepali, Polish, Tamil, and Urdu are in various stages of development. Our goal is to provide Storytellers in the top 100 languages of the world, or languages to which we believe God is leading us to produce. Here's a video about the Storyteller.

Population(s) Served
Children
Children

Where we work

Affiliations & memberships

National Religious Broadcasters 1980

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of audience members

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children, Adolescents, Evangelicals, Protestants

Related Program

Keys for Kids Radio

Type of Metric

Output - describing our activities and reach

Direction of Success

Decreasing

Context Notes

Visits on keysforkids.net

Number of first-time donors

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescent parents, Grandparents, Single parents, Stepparents, Evangelicals

Type of Metric

Other - describing something else

Direction of Success

Decreasing

Number of countries represented by visitors

This metric is no longer tracked.
Totals By Year
Population(s) Served

Evangelicals, Protestants

Related Program

Keys for Kids Radio

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Number of books distributed

This metric is no longer tracked.
Totals By Year
Population(s) Served

Evangelicals

Related Program

Keys for Kids Devotionals

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

In 2022 we printed 200,000 devotional copies for Ukrainian refugee relief outreach.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

We want to give every kids, teen, and family an opportunity to hear and respond to the gospel of Jesus Christ.

We're sharing the gospel through our radio network and syndicated radio programming with Keys for Kids Radio. This pillar of our ministry is reaching people in North America, Asia, Europe, Middle East and South America.

Our publication/Storyteller programs are working together to expand our reach. Our publication department and Storyteller departments provides print resources in six languages (and growing). The program started in 2017. Our goal is 100 in the next 10 years. We also recently expanded our demographic to include teens with a program called Unlocked.

Our WORD with Zach summer reading program started in 2018. The goal it to not just promote reading, but introduce kids to Christ. The programming is growing (60% in 2019).

Keys for Camps is another program that's introducing kids and teens at camp to Keys for Kids and Unlocked. These publications are allowing kids and teens to read stories and other writings that help them understand the Bible better.

Keys for Kids Ministries offer multiple resources through multi-media outlets to provide Christian content for kids, teens, and families worldwide. We ALONE don't have the capability to address the world's spiritual needs, through cooperation, cooperatives, and partnerships we can aid it igniting a passion for Christ in kids, teens, and families worldwide. We have our own kids radio network. We have resources for radio for kids, teens, and parents heard on hundreds of radio stations around the world. We print devotionals (Keys for Kids and Unlocked) for kids and teens. These devotions are also available through mobile apps. Some of those devotions are available in other languages (Russian, Ukrainian, Spanish). We provide resources to Christian camps, churches, and Christian schools. We also provide audio resources (Bible, Keys for Kids, and Unlocked) on solar-powered MP3 players called Storytellers. These are available in Albanian, Arabic, Greek, English, Macedonian, Nepali, and Urdu. We're only limited by funding, staff, and partnerships. In 2023 we also opened our Chinese office.

We've made progress on just about every goal in our strategic plan. We're raising more money each year to accomplish our annual goals. We're making progress and growing our ministry reach. Storytellers are available in 7 languages. Five more languages are in process of being completed. Our radio syndication is growing. Our network is reaching more people. Our devotional subscriptions are growing in other countries. Ukraine, Russia, and Pakistan are the newest nations. The apps are being downloaded by more people. We're hiring staff to help us accomplish these goals, and we're seeing hearts and lives changed as they place their faith and trust in Jesus.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, Staff find it hard to prioritize feedback collection and review due to lack of time, It's sometimes difficult to get people to complete the survey questions.

Financials

KEYS FOR KIDS MINISTRIES INC
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Operations

The people, governance practices, and partners that make the organization tick.

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

KEYS FOR KIDS MINISTRIES INC

Board of directors
as of 10/25/2023
SOURCE: Self-reported by organization
Board co-chair

Mr. Duane Culver

Culver CPA Group


Board co-chair

Mr Joe Moss

Eclarian

Scott Vander Veen

The Print Steward

Joe Moss

Eclarian, FreshPhone, Afterburner Hosting

Scott Cousino

Legacy Capital Planners, LLC

Lee Hageman

Duane Culver

Culver CPA

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Not applicable
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 4/21/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Gender identity
Male
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

Transgender Identity

Sexual orientation

No data

Disability