SILVER2023

STOP ONLINE PUPPY MILLS

If You Can't Meet the Mother Dog, Don't Buy the Puppy

aka 47-1818430   |   Chicago, IL   |  http://www.stoponlinepuppymills.org

Mission

Stop Online Puppy Mills NFP is a 501(c)3 tax exempt organization dedicated to eliminating puppy mills in the United States by educating consumers and exposing the cruel, inhumane and deceptive puppy mill industry. We educate new puppy buyers before they purchase. Our digital media campaigns, search and retargeting advertisements and social media platforms interrupt new puppy buyers, educating them before they buy, so they can make better choices. The internet is a 24-7 unmonitored marketplace and online puppy sales are skyrocketing. There are an estimated 10,000 puppy mills in the US producing around 2,000,000 puppies a year. Approximately 1,000,000 of those puppies are sold online. The dogs are caged for life in conditions that most people would considered inhumane.

Ruling year info

2014

President

Janie Jenkins

Co-Founder

Diane Hansell

Main address

201 W. Lake St Suite118

Chicago, IL 60606 USA

Show more contact info

EIN

47-1818430

NTEE code info

Alliance/Advocacy Organizations (D01)

Alliance/Advocacy Organizations (D01)

Alliance/Advocacy Organizations (D01)

IRS filing requirement

This organization is required to file an IRS Form 990-N.

Sign in or create an account to view Form(s) 990 for 2023, 2022 and 2021.
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Communication

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Digital Media Campaigns

Our digital media campaigns target the general population as well as focus on young adults and consumers that are searching for puppies online or at the point of sale. Our extensive social media and educational campaigns, reach thousands of consumers daily. It is through this awareness that consumers will be educated about the puppy mill industry.
Millennials are used to buying everything online, so educating them about not buying dogs online is important. The wide reaching power of social media platforms and effective messaging and marketing materials will help reach a wide audience to ensure our message is seen.

Population(s) Served
Students
Adults

Stop Online Puppy Mills holds educational booths at events, sponsors puppy mill awareness events and provides educational materials for other organizations and individuals. Outreach and education is the fastest way to end puppy mills.

Population(s) Served
Adults
Students

The We The Puppies video campaigns educate about puppy mills from the puppies perspective. The puppies explain where puppies sold online come from, what buying a puppy online supports and why ordering a puppy from a picture can support cruelty.

Population(s) Served
Adults
Students

Social media is an efficient and effective way to educate the public about puppy mills. Our social media accounts educate using daily posts of educational images and video messages. This campaign encourages engagement and continues to grow and gain new followers. Our social media accounts integrate with our digital media campaigns to educate a larger audience.

Population(s) Served
Students
Adults

Where we work

Financials

STOP ONLINE PUPPY MILLS
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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STOP ONLINE PUPPY MILLS

Board of directors
as of 11/03/2023
SOURCE: Self-reported by organization
Board chair

Janie Jenkins

Stop Online Puppy Mills

Term: 2014 -

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No