PLATINUM2024

Lincoln Theatre Inc

Southwest Virginia's Finest Showplace

Marion, VA   |  http://www.thelincoln.org

Mission

The Lincoln Theatre's mission is to enrich the lives of community members and beyond by presenting a diverse array of artistic experiences, supporting other charitable organizations, and increase awareness of local heritage and culture.

Ruling year info

1988

Executive Director

Tracy Thompson

Main address

117 E Main Street

Marion, VA 24354 USA

Show more contact info

EIN

54-1477479

NTEE code info

Arts, Cultural Organizations - Multipurpose (A20)

Community, Neighborhood Development, Improvement (S20)

Arts, Cultural Organizations - Multipurpose (A20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The Lincoln Theatre celebrated its 90th anniversary in 2019, and since its historic restoration and reopening in 2004, it has become the epicenter of arts & culture for the region. Its history as one of the few remaining theatres to feature Mayan-Revival style architecture makes it one of the most fascinating and unique performance venues in Virginia. It has become the primary economic driver of tourism to Marion, and is most well-known for being home to Song of the Mountains, a public television show with the distinction as 'The State Television Show of Virginia'. In addition to being a rental house, the organization creates a yearly programming schedule featuring a variety of performances, community events, and educational programs for youth in our area. The Lincoln Theatre depends on financial support to help continue and expand arts opportunities in our region, a region in which many residents live below the poverty line and have limited access to the arts.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Song of the Mountains

Song of the Mountains® showcases the best talents in Bluegrass Americana and Old-time music. An Award-winning public television series showcasing music, musicians, musical heritage and culture of the Southern Appalachians!

Population(s) Served

The Lincoln Theatre originally opened in 1929 as a movie palace and we are returning to our roots. We are presenting a monthly classic film festival that will serve as a platform to introduce audiences to classic works. Many of the film festivals will be centered around a theme (i.e. Charlie Chaplin, Alfred Hitchock, comedies, female icons) so that patrons will experience a wide palate of cinematic works.

Population(s) Served
Age groups
Ethnic and racial groups
Family relationships
Religious groups
Sexual identity

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of performances

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The Lincoln Theatre offers artistic summer camps at no charge to the youth of our region.

Total number of guided tours given

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The Lincoln Theatre offers free tours of our historic venue. It provides a wonderful chance for visitors to immerse themselves in the cultural and cinematic heritage that the Lincoln Theatre holds.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The Lincoln Theatre is the cornerstone to keeping our community alive, vibrant, and on a trajectory of growth, sustainability, and success!

This year marks The Lincoln Theatre's 19th season as a multi-use performing arts venue. Many of our programs are presented annually as their popularity & impact have grown throughout the years. We are continuing to expand our programming and events calendar, meeting the diverse needs of our community.

Educational programs like youth theatre group performances, the Missoula Children's Theatre annual residency, and children's theatre performances will continue as they have become an integral part of our season offerings. Additionally, the organization has prioritized the development of new educational opportunities as part of its most recent strategic planning. In order to fulfill that goal, the organization has begun development of a new filmmaking course for middle & high school students, an homage to the theatre's history as a movie house. The organization also plans to continue developing programs with its artistic partners such as the Wayne C. Henderson School of Appalachian Arts & the Smyth County School System's Gifted Program. These partnerships have helped bring opportunities to fruition faster, and with increased community support. The organization has recognized a pattern of cuts to arts & humanities education within the public school system and has taken on the challenge of supplementing some of those loses through programs at the theatre in association with our educational partners.

The Lincoln Theatre has continued to address the diverse needs and artistic interests of our community. We will broaden our offerings to promote the visual and performing arts in our region.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    Staff find it hard to prioritize feedback collection and review due to lack of time

Financials

Lincoln Theatre Inc
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Operations

The people, governance practices, and partners that make the organization tick.

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Lincoln Theatre Inc

Board of directors
as of 01/16/2024
SOURCE: Self-reported by organization
Board chair

Suzanne Jennings

Anna Vernon Bowman

Nancy Hollyfield

Ammi Fields

Ginny Moorer

Paul Morrison

Mike Hall

Brian Walker

Bill Jennings

Michael Karnes

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 3/29/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 01/16/2024

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.