PLATINUM2023

Animal Place

Rescue - Sanctuary - Education

Grass Valley, CA   |  www.animalplace.org

Mission

Animal Place transforms dollars and cents into food, bedding, and medical care to nearly 400 rescued cows, goats, sheep, pigs, chickens, turkeys, and bunnies. Located on 600-acres in northern California, Animal Place rescues farmed animals, provides sanctuary, and inspires the public to consider kinder food choices. Animal Place also operates a 12-acre Rescue & Adoption Center (RAC), home to adoptable hens rescued from the egg industry.

Ruling year info

1994

Executive Director and Cofounder

Kimberley Anne Sturla

Main address

PO Box 1118

Grass Valley, CA 95945 USA

Show more contact info

EIN

68-0200668

NTEE code info

Animal Protection and Welfare (includes Humane Societies and SPCAs) (D20)

Elementary, Secondary Ed (B20)

Other Food, Agriculture, and Nutrition N.E.C. (K99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

In the United States, nearly 10 billion land animals are killed for their flesh annually. Most of these animals are raised under horrific conditions with little legal oversight, federally or locally. All of these animals experience pain and a wide range of emotions, similar to companion dogs and cats. These animals are subjected to mutilations, family separations, overcrowded conditions, and bred to grow at unnatural rates. All of this results in suffering and unnecessary pain. Most consumers are unaware that farmed animals are treated poorly, that cows and chickens suffer like dogs and cats, and that it is possible to make meaningful changes in how we eat that will address these problems.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Experiential Learning Through Sanctuary

We provide an interactive learning experience to the general public through guided tours, school tours, a museum of animal farming, and onsite events.

Around 400 animals reside at our sanctuary. The budget covers all sanctuary operating costs.

Population(s) Served
Adults
Families

The Rescue & Adoption Center provides safe haven to rescued farm animals and dogs. It is located in Petaluma, California. It is the only large-scale hen rescue program of its kind in the nation. Egg farmers relinquish custody of "spent" hens. The birds are rehabilitated and placed in homes throughout the Pacific Northwest. Between 3,000-4,000 chickens are saved annually. Additionally, goats, sheep, llamas, roosters, dogs, and other adoptable animals are rescued and rehomed.

Population(s) Served
Adults
Activists

five remote coordinators focus on reaching out to SPCAS, wildlife, and environment organizations and encourage them to adopt a plant based board approved policy for all their events.

Grants are available to organizations who wish to try a vegan event and to those who adopt one.

www.foodforthoughtcampaign.org

Population(s) Served
Adults

Animal Place's Food for Thought program works to encourage humane societies, SPCAs, shelters, environmental, and wildlife groups to align their missions with their menus by adopting a plant-based menu policy for their events.

Population(s) Served
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of animals rescued

This metric is no longer tracked.
Totals By Year
Related Program

Rescue & Adoption Center

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

In 2018, animal care was understaffed and intakes were put on hold. The adoption program was on hold as we found a new property. Most of the numbers in 2017 & 2016 are due to the adoption program.

Number of animal adoptions

This metric is no longer tracked.
Totals By Year
Related Program

Rescue & Adoption Center

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of animals provided with long term care

This metric is no longer tracked.
Totals By Year
Related Program

Rescue & Adoption Center

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Number of overall donors

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Average number of dollars received per donor

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Holding steady

Number of Facebook followers

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Number of people on the organization's email list

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Animal Place seeks to:

Increase the number of people who try or adopt a vegan lifestyle.

Expand the number of people who have met a farmed animal in person.

Save as many nonhuman lives as possible, while providing them with enriched environments, appropriate veterinary care, or loving, permanent homes.

Create change at institutional or organizational levels through innovative program development and outreach.

WORKING TOWARD ORGANIZATIONAL CHANGE: Through our Food for Thought program that works with SPCAs, humane societies, environmental and wildlife organizations in guiding them to adopt a vegan policy for their events.

EDUCATING PEOPLE TO PLIGHT OF FARMED ANIMALS: All our education programs work toward this goal - sanctuary tours, sanctuary events, Brave the Cage, Free for Life and Food for Thought

SENSITIZING PEOPLE TO THE EMOTIONAL LIVES OF ANIMALS RAISED FOR FOOD PRODUCITON: Classroom presentations, private and public sanctuary tours, internship program, volunteer training classes. Everything Animal Place does is focused on educating people about emotional lives of farmed animals, sensitizing them to the plight of animals with ultimate goal of behavior change of adopting vegan diet

Animal Place's abilities to achieve our goals relies on staffing, volunteers, interns, and the generous support of donors.

Animal Place's Program Department consists of a full-time Program Director, Outreach Manager, Social Media Manager, and Intern & Volunteer Manager. Additionally, there is an active tour docent program with four active tour docents capable of increasing tour opportunities.

Animal Place's volunteer program is comprised of 100 active and semi-active volunteers who aid with tours, tabling, barn cleaning, socializing, and furthering Animal Place's mission of compassion in action.

Animal Place's Food for Thought campaign is comprised of five coordinators and a director who are able to cover the entire United States and portions of Canada in terms of outreach.

In the past five years, we have seen an increase from 1,000 visitors annually to nearly 5,000. We expect to see that number increase over the next 3-5 years.

In the past ten years, we have saved the lives of more than 26,000 chickens from egg farms. We expect the trend of 3,000-4,000 chickens saved from being killed to continue in the next few years. Expansion of the hen rescue & adoption program is contingent on expanding the number of shelters, sanctuaries, and adopters who adopt rescued animals.

Since Food for Thought began, two dozen organizations have either hosted a plant-based event or adopted a plant-based menu policy. Coordinators continue their efforts to increase those numbers over the next 1-2 years.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    It is difficult to find the ongoing funding to support feedback collection

Financials

Animal Place
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Animal Place

Board of directors
as of 10/19/2023
SOURCE: Self-reported by organization
Board chair

Ms Diane Allevato

Kim Sturla

Diane Allevato

Community Advocate

Jan Novic

Jessica Miller

Joyce Tischler

Jessica Blome

David Kay

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Not applicable
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Not applicable
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable

Organizational demographics

SOURCE: Self-reported; last updated 8/24/2021

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

Equity strategies

Last updated: 10/19/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.