Youth Development

Junior Achievement of New York, Inc.

Empowering young people to own their economic success

aka JA New York

New York, NY


At Junior Achievement of New York, we give young people the knowledge and skills they need to own their economic success, plan for their future, and make smart academic and economic choices.

Ruling Year


President and CEO

Mr. Joseph A. Peri

Main Address

420 Lexington Avenue Suite 205

New York, NY 10170 USA

Formerly Known As



Financial Literacy, Entrepreneurship, Education, College Readiness, Career Readiness, Economic Education, Financial Capability, Business Education, Workforce Readiness





Cause Area (NTEE Code)

Business, Youth Development (O53)

Other Youth Development N.E.C. (O99)

IRS Filing Requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Social Media


Programs + Results

What we aim to solve

Junior Achievement of New York is dedicated to giving young people the knowledge and skills they need to own their economic success, plan for their futures, and make smart academic and economic choices. JA's programs—in the core content areas of work readiness, entrepreneurship and financial literacy—ignite the spark in young people to experience and realize the opportunities and realities of work and life in the 21st century.

Our Sustainable Development Goals

Learn more about Sustainable Development Goals.

4 8 9 10 16

Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization

JA Mobile Finance Park

JA New York Business Plan Competition

JA Job Shadow

JA High School Heroes

JA Ourselves

JA Our Family

JA Our Community

JA Our City

JA Our Region

JA Our Nation

JA More Than Money

JA It's My Business

JA Global Marketplace

JA Economics for Success

JA Company Program

JA Career Success

JA Be Entrepreneurial

JA Personal Finance

JA University

JA It's My Future

JA It's My Business!

JA Economics

Where we work

Our Results

How does this organization measure their results? It's a hard question but an important one. These quantitative program results are self-reported by the organization, illustrating their committment to transparency, learning, and interest in helping the whole sector learn and grow.

SOURCE: Self-reported by organization

Number of participants engaged in programs

Population(s) served

Children and youth (0-19 years)

Type of Metric

Output - describing our activities and reach

Direction of Success


Number of volunteers

Population(s) served

No target populations selected

Type of Metric

Output - describing our activities and reach

Direction of Success


Number of youth who volunteer/participate in community service

Population(s) served

Adolescents (13-19 years)

Type of Metric

Output - describing our activities and reach

Direction of Success


Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have they accomplished so far and what's next?

Junior Achievement of New York helps K-12 students learn and apply skills in entrepreneurship, financial literacy and workforce readiness to foster business growth and global competitiveness. To commemorate the centennial of Junior Achievement USA in 2019, we plan to expand our reach to serve 100,000 students.

1. Redefine the Student Impact Model (a) Prioritize and Sequence JA New York Curriculum by: (b) Segment Schools and Tailor Engagement Strategies (c) Develop Tools and Techniques to Support Program Delivery 2. Create A highly Differentiated Presence in the Community Evolution of our student impact model is critical for our continued success, BUT not sufficient to achieve our targeted number of high-impact student touch-points. • JA New York knows that high touch, high impact program delivery drives student results and donor engagement • Signature programming like the Mobile Finance Park model creates an opportunity to deliver high quality programming and take our brand and offerings outside the schools and into the broader community in the NYC Metro Area Strategic Goal: Develop a feasible business plan for Finance Park 2.0 including specifications for facility, anticipated student impact, and required financing and other implementation needs. 3. Transform Board Impact & Engagement • On-board 40-50 highly engaged Board Members who are actively engaged in steering, fundraising, and capability building • Develop and implement an enhanced committee and task force structure to provide meaningful engagement for all Board Members so they can take ownership of, and pride in, the future of JA New York 4. Augment Resource Development and Awareness/Visibility Efforts Development: Focus on two low to moderate complexity, high impact options High Net-Worth Individuals: • JA New York derives only 5% of funding from individual donors • High net worth individuals represent significant untapped potential • Develop individualized cultivation plans and leverage Board to execute • Anticipated impact: ~$25-50k/individual, 5 donors in 18-24mo, 10 in 36 mo\ Increase Private Foundation Grants: • JA New York derives <15% of funding from foundation grants • Private foundations represent a significant opportunity in the grant space • Bolster grant-writing capability and leverage programming metrics to build the skills, network, and messaging needed to build grant-based funding • Anticipated impact: $50 to $100K/grant, first new grant 18-24 months Awareness and Visibility JA New York currently has a limited digital / other media presence which limits community awareness and, as a result, donations. To increase awareness and visibility, JA New York will focus on building a fresh feel and sense of excitement through all communication channels: • Refresh and relaunch a robust website presence, reflective of the JA brand and our local program service communities of NYC and Long Island • Leverage social media presence and regular and consistent e-communications to increase community engagement • Develop a sustained PR campaign, and identify and capitalize on program and fundraising opportunities to generate media buzz

Over its nearly 90 year history, Junior Achievement of New York has already impacted hundreds of thousands of children through local initiatives positioned to align volunteers, financial resources, and community partners in projects that not only change individual lives, but the communities in which those individuals live and work. JA New York is able to deliver an outstanding commitment to financial education through engagement with a network that currently serves 90,000 K-12 students throughout New York City, Long Island and the Lower Hudson Valley. The goals and strategies of JA New York have been established to strengthen our local network and deepen the impact of JA programs and volunteer resources by positioning us as a solution to the underlying issues affecting the landscape of financial literacy, workforce readiness and local economic growth powered by business and innovation.

Our focus on consistent, high-quality program delivery will directly influence students in a measurable way. Strategic board governance, and consistent and relevant community engagement and marketing efforts, will bolster the value proposition that supports our long-term growth and sustainability vision.

Progress in each area to date is as follows: Redefine the Student Impact Model: Impact and Relevance of In Depth Programming • Adopted incentivized tiered partnership model for schools • All students in top-tier gold partnership schools receive at least one JA interaction per grade • Identification and tracking of key impact metrics • Grew program to 90,000 students per year • Create A highly differentiated learning experience for K-12 Students Transform Board Impact and Engagement • All board members assigned to and actively engaged in board sub-committee activities • Increase in board participation, accountability, and support Communications & Awareness Efforts • Increased engagement on our social media channels • Consistent and regular communications with community • Clear messages around new program model and impact • Leveraging anecdotes and data to support fundraising

External Reviews


BBBSA 2012


5 Star Award 2019

Junior Achievement USA

Affiliations & Memberships

Junior Achievement Worldwide 1929

Junior Achievement USA 1929



Junior Achievement of New York, Inc.

Need more info on this nonprofit?

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FREE: Gain immediate access to the following:

  • Address, phone, website and contact information
  • Forms 990 for 2018, 2017 and 2016
  • A Pro report is also available for this organization.

See what's included


The people, governance practices, and partners that make the organization tick.

Need more info?

FREE: Gain immediate access to the following:

  • Address, phone, website and contact information
  • Forms 990 for 2018, 2017 and 2016
  • A Pro report is also available for this organization.

See what's included

Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization


Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?



Has the board conducted a formal, written assessment of the chief executive within the past year?



Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?



Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?



Has the board conducted a formal, written self-assessment of its performance within the past three years?


Organizational Demographics

Who works and leads organizations that serve our diverse communities? This organization has voluntarily shared information to answer this important question and to support sector-wide learning. GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

SOURCE: Self-reported; last updated 04/08/2020


The organization's leader identifies as:

Race & Ethnicity
Gender Identity

Race & Ethnicity

Gender Identity

Sexual Orientation

No data


No data