Human Services

KEYS CORP

It's all about the smiles!

aka The KEYS Progam

Sherrill, NY

Mission

The KEYS Program is a 501c3 nonprofit organization that delivers music, hope and smiles to children impacted by cancer, and those in need of healing, through music outreach, education and advocacy. KEYS provides award-winning patient and family support programs of music outreach, family respite days and sibling support programs that enrich and improve the quality of life of pediatric patients. In addition, KEYS raises awareness of the benefits of music and provides information and resources to healthcare professionals and parents so they may implement music in the care of the children they serve each and every day!

Ruling Year

2002

Executive Director/Founder

Mrs. Colleen Bennett

Co-Founder & Board Trustee

Mr. David Bennett

Main Address

308 Sherrill Road Suite 100

Sherrill, NY 13461 USA

Keywords

music outreach, pediatric patients, cancer, music education, advocacy, siblings, wishes

EIN

16-1609790

 Number

7479255066

Cause Area (NTEE Code)

Human Service Organizations (P20)

Patient Services - Entertainment, Recreation (E86)

Arts Service Activities/Organizations (A90)

IRS Filing Requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2018, 2017 and 2016.
Register now

Social Media

Programs + Results

What we aim to solve

The last words a parent wants to hear is "your child has cancer". The trauma of those words impacts the whole family...patient and siblings alike. Treatments for cancer are harsh with countless hours spent in the hospital, away from family. A time when a child should not have a care in the world, they are in the fight for their life. The emotional toll cancer has on a family can be devastating causing extreme stress, worry and trauma on the child, siblings and parents alike.

Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization

KEYS Kids Network

KEYS "Smile Experience" Family Respite Days

Paulie's Super Siblings

Music Outreach

Where we work

Our Results

How does this organization measure their results? It's a hard question but an important one. These quantitative program results are self-reported by the organization, illustrating their committment to transparency, learning, and interest in helping the whole sector learn and grow.

SOURCE: Self-reported by organization

Number of pre-recorded hours of broadcast

TOTALS BY YEAR
Population(s) served

Children and youth (0-19 years),

People with cancer,

People with diseases and illnesses

Related program

KEYS Kids Network

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context notes

The KEYS Program created, recorded and produced footage for the KEYS Kids Network that was broadcast to children's hospitals across the US.

Number of participants engaged in programs

TOTALS BY YEAR
Population(s) served

Children and youth (0-19 years),

People with cancer,

People with diseases and illnesses

Related program

KEYS Kids Network

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context notes

This includes the average number of children and their families who benefit and/or participate in both local and national programs.

Number of books distributed

TOTALS BY YEAR
Population(s) served

Children and youth (0-19 years),

People with cancer,

People with diseases and illnesses

Related program

Music Outreach

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context notes

200 Music Toolkits were delivered to KEYS families, new children's hospitals and new sites in 2018 providing music therapy information, resources and activities for pediatric patients.

Number of volunteers

TOTALS BY YEAR
Population(s) served

Children and youth (0-19 years),

People with cancer,

People with diseases and illnesses

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context notes

This number includes active volunteers who participated in a minimum of 1 event each year.

Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have they accomplished so far and what's next?

Our wish is for a cure for cancer, but until then, we are on a mission to improve the quality of life of children battling cancer throughout their battle, celebrating in their victories, lifting them up through the tough days and supporting their families after loss with love, hope, music and always...smiles!

Our strategy is three-fold...

1) Outreach - to provide free muisc-based patient support programs to children battling cancer and their siblings.

2) Education - to provide the training, resources and tools parents and medical staff need to be able to implement music in the care of children battling cancer.

3) Advocacy - to raise awareness of the benefits of music making, music education and music therapy.

The KEYS Program has over 25 years of successful programs that serve children battling cancer. We have established successful partnerships with national organizations, foundations, colleges and child life specialists creating a national network that we work with each day to connect and serve children across the US. We have a great award-winning staff of professionals who provide the highest quality of programs for our KEYS families. Our volunteers are truly the heart of our organization, with more than 535 active and dedicated volunteers who make our programs and smiles possible.

We best measure our success in smiles! KEYS provides a survey for parents to fill out and return to us with feedback regarding the quality of our program, what they like/dislike and suggestions of ways in which we can improve our programming to best meet their needs. We track the number of children served along with the geographic area in which they are located. We gather this information to track the number of kids served and success of our programming. We meet regularly to discuss parent feed back and work diligently to ensure our programs are impactful and helpful to the families we serve.

There are just over 12,500 children under the age of 15 who are diagnosed with cancer each year. When we founded KEYS in 1993, our vision and goal was to make music available to every child who is diagnosed with cancer in the US so they may have music as part of their overall treatment and care throughout their journey. In 2018, the KEYS Program achieved that goal! Today, through our KEYS Kids Network, we deliver music, hope and smiles to 258 children's hospitals, camps and Ronald McDonald House sites across the US that serve over 1.2 million pediatric patients each year. Our dream of bringing music to the bedside of every child diagnosed with cancer in the US has been accomplished. The vision for the next 25 years is to provide the kids we serve an opportunity to share their song, their music and their story with their fellow cancer warrior peers, building our KEYS Kids Network into a place of support, hope, inspiration and smiles.

How We Listen

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

Source: Self-reported by organization

the feedback loop
check_box We demonstrated a willingness to learn more by reviewing resources about feedback practice.
check_box We shared information about our current feedback practices.
How is the organization collecting feedback?
We regularly collect feedback through: electronic surveys (by email, tablet, etc.), paper surveys, focus groups or interviews (by phone or in person), case management notes.
How is the organization using feedback?
We use feedback to: to identify and remedy poor client service experiences, to identify bright spots and enhance positive service experiences, to make fundamental changes to our programs and/or operations, to inform the development of new programs/projects, to identify where we are less inclusive or equitable across demographic groups, to strengthen relationships with the people we serve.
With whom is the organization sharing feedback?
We share feedback with: the people we serve, our staff, our board, our funders, our community partners.
What challenges does the organization face when collecting feedback?
It is difficult to: we don't have any major challenges to collecting feedback.

External Reviews

Photos

Financials

KEYS CORP

Need more info on this nonprofit?

Need more info on this nonprofit?

FREE: Gain immediate access to the following:

  • Address, phone, website and contact information
  • Forms 990 for 2018, 2017 and 2016
  • A Pro report is also available for this organization.

See what's included

Operations

The people, governance practices, and partners that make the organization tick.

Need more info?

FREE: Gain immediate access to the following:

  • Address, phone, website and contact information
  • Forms 990 for 2018, 2017 and 2016
  • A Pro report is also available for this organization.

See what's included

Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization

BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?

Yes

CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?

Yes

ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?

Yes

BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?

Yes

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?

Yes

Organizational Demographics

In order to support nonprofits and gain valuable insight for the sector, GuideStar worked with D5—a five-year initiative to advance diversity, equity, and inclusion in philanthropy—in creating a questionnaire. This section is a voluntary questionnaire that empowers organizations to share information on the demographics of who works in and leads organizations. To protect the identity of individuals, we do not display sexual orientation or disability information for organizations with fewer than 15 staff. Any values displayed in this section are percentages of the total number of individuals in each category (e.g. 20% of all Board members for X organization are female).

SOURCE: Self-reported by organization

Race & Ethnicity

This organization reports that it does not collect this information for Senior Staff and Volunteers.

Sexual Orientation

This organization reports that it does not collect this information.

Disability

This organization reports that it does not collect this information for Senior Staff and Volunteers.

Diversity Strategies

close
We track retention of staff, board, and volunteers across demographic categories
close
We track income levels of staff, senior staff, and board across demographic categories
close
We track the age of staff, senior staff, and board
close
We track the diversity of vendors (e.g., consultants, professional service firms)
close
We have a diversity committee in place
close
We have a diversity manager in place
check_circle
We have a diversity plan
close
We use other methods to support diversity