FRIENDS OF THE ELEPHANT SEAL
Educating the public and protecting elephant seals since 1997.
Programs and results
What we aim to solve
The Friends of the Elephant Seal (FES), a non-profit organization established in 1997, is dedicated to educating people about elephant seals and other marine life and teaching stewardship for the ocean along the central coast of California. As a cooperating association with the California State Park, FES collaborates with the California Department of Parks and Recreation to address issues of the expanding Piedras Blancas northern elephant seal colony. Board members and over 100 docents/ volunteer guides are uniquely positioned to contribute to education, science, research and wildlife conservation efforts relating to the largest mainland colony, estimated at 25,000 northern elephant seals.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Elementary School Field Trips
Friends of the Elephant Seal provides over 30 elementary school field trips per school year. As available budgets allow, FES will subsidize the cost of transportation for many of these schools.
Speaker's Bureau
Friends of the Elephant Seal provides expert speakers for community clubs, organizations, schools and events.
Docent/Guide Services to Visitors
Over 100 Friends of the Elephant Seal volunteers provide 10,000 annual hours of guide and educational services in two locations- a San Simeon-based Elephant Seal Visitor Center, the Piedras Blancas Elephant Seal Rookery. Guides educate over 200,000 visitors each year.
The Elephant Seal Viewing Area, located 7 miles north of the town of San Simeon, CA is visited by one million visitors per year, from all corners of the globe. Informative videos are offered in 14 languages on the organization's YouTube channel and online translation services are provided in over 100 languages on the organization's website. The organization is a Cooperating Association with California State Parks.
University Internship
Friends of the Elephant Seal, in partnership with the California Polytechnic State University, accepts 2 interns each year for a six- month internship. The program is designed to introduce students to education and research involving elephant seals and marine life along California's Central Coast.
Community Science
The Community Science team assists marine mammal researchers and rescue organizations to collect important data to inform their work. Our programs include flipper tag and short-term dye mark resighting; VHF radio surveys to locate tagged animals; and an annual Piedras Blancas colony census.
Where we work
Affiliations & memberships
Cooperating Association, California State Parks 2023
Photos
Our results
How does this organization measure their results? It's a hard question but an important one.
Number of visitors reached through our educational and interpretive programs
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Children and youth, Ethnic and racial groups
Related Program
Docent/Guide Services to Visitors
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Hours of volunteer service
This metric is no longer tracked.Totals By Year
Related Program
Docent/Guide Services to Visitors
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Number of returning volunteers
This metric is no longer tracked.Totals By Year
Type of Metric
Input - describing resources we use
Direction of Success
Holding steady
Total number of volunteer hours contributed to the organization
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
With an expanding seal colony, new interpretive programs are currently underway to prevent wildlife disturbances and to promote human safety at public beaches populated by these incredible marine mammals. Future goals include further development of interpretive programs in the San Simeon-based Elephant Seal Visitor Center, as well as programs to engage the public in science education, ocean stewardship and wildlife protection.
What are the organization's key strategies for making this happen?
The Friends of the Elephant Seal organization provides training and administrative services supporting the delivery of free public education services 365 days per year at the Piedras Blancas Northern Elephant Seal Rookery, reaching 200,000 of the 1 million visitors per year. Dedicated volunteer guides also offer an interactive science-based experience for over 2000 primary and secondary education students annually.
In 2022, our organizational leadership opened an expanded Elephant Seal Visitor Center in San Simeon, serving 20,000 visitors per year. The 1000 sq ft Center offers a variety of educational and interactive exhibits, enabling visitors to learn about the anatomy, physiology, annual cycle and natural history of the northern elephant seal and other marine species.
Since 2012, the organization has sponsored a a university-affiliated student internship program to promote field-based education and careers in marine and environmental science. In addition to a community-based outreach program, a dedicated Community Science team contributes to university and agency research efforts with ongoing observations of the elephant seal colony.
What are the organization's capabilities for doing this?
The Friends of the Elephant Seal organization contributes to education, science, research and wildlife conservation efforts relating to the largest mainland colony, estimated at 25,000 northern elephant seals. Working on a volunteer basis, 365 days a year, our 100+ docents welcome 200,000 visitors from all over the world each year at the Piedras Blancas Elephant Seal Viewing Area and the San Simeon-based Elephant Seal Visitor Center. Volunteers provide visitors with printed copies of E-Seal News, a 4-page informative newsletter, which provides a reference for visitors.
Docents/guides share their expertise and help visitors to learn about the lives of northern elephant seals and other marine life along the central coast of California. The training committee organizes a high quality professional docent training program and continuing education through hybrid, virtual, in-person mentoring and live presentations.
The organization fosters an active Community Science program, enabling active data collection by volunteers in collaboration with researchers at the California Polytechnic State University, and University of California Santa Cruz. Interns further assist university researchers and present their findings to volunteers.
Multiple social media and online communications channels provide the latest information about the elephant seal colony. To augment in-person educational programs, short seasonal videos are also available online in 14 languages. Two live streaming beach cams provide real-time video imagery, accessible to the public, all over the world, through a web-based interface.
The Friends of the Elephant Seal is a Cooperating Association with the California State Parks.
What have they accomplished so far and what's next?
Since established in 1997, the organization has grown to over 100 docents while the rookery has grown from under 100 to approximately 25,000 elephant seals. The Friends of the Elephant Seal has throughout it's history been financially stable, but in need of further financial assistance to achieve it's future goals of:
- expanding volunteer recruitment and training efforts to increase active volunteers to 150;
- developing new online and in-person interpretive exhibits in the newly opened Elephant Seal Visitor Center;
-expanding educational and interpretive programs for the public, both virtually and at the rookery locations, in response to changes in the elephant seal colony
-contributing to scientific data collection on the composition of the Piedras Blancas colony and inter-colony migration
- providing additional avenues for community engagement such as school and club visits, both at community facilities and at the rookery;
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To understand people's needs and how we can help them achieve their goals
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Which of the following feedback practices does your organization routinely carry out?
We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve
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What challenges does the organization face when collecting feedback?
We don't have any major challenges to collecting feedback
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
FRIENDS OF THE ELEPHANT SEAL
Board of directorsas of 05/20/2024
Dr. Kathleen Curtis
Julie Haugsness
Julie Haugsness
Carla Swift
Marlyn Denter
Wendy Smith
Wendy Smith
Michael O'Bannon
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes