GOLD2022

Independent Media Institute

aka IMI   |   New York, NY   |  http://ind.media

Mission

The Independent Media Institute (IMI) is a nonprofit organization that educates the public through a diverse array of independent media projects and programs. We work with journalists and media outlets to shine a spotlight on stories that are vital to the public interest, using multiple media formats and distribution channels.

Notes from the nonprofit

Since 1983, the Independent Media Institute has served the public through the creation and distribution of content about political and social issues. In 1998, IMI founded AlterNet, an award-winning news website that published original reporting by independent investigative journalists, syndicated a broad range of partner publications and reached diverse audiences for more than 20 years, reaching a peak of an average of 6.5 million unique monthly visitors in 2016, and publishing 1,000 articles a month. In early 2018, IMI transferred AlterNet to new ownership, allowing IMI to re-focus its work on creating and distributing original, thoughtful explorations of social justice and public interest issues. Through both its own reporting and via programs and partnerships with other organizations, IMI continues its pursuit of excellence and social impact in media.

Ruling year info

1983

Executive Director

Mr. Jan Ritch-Frel

Main address

151 1st Ave #267

New York, NY 10003-2965 USA

Show more contact info

Formerly known as

AlterNet

EIN

52-1309876

NTEE code info

Media, Communications Organizations (A30)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2020.
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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The U.S. and world media landscape is dominated by commercial and corporate enterprises who seek to profit from the work they produce, and are at the mercy of their advertisers and investors. The wide range of social problems that should be addressed by media with serious attention are of second importance to these constituencies—and as a consequence, the public is often given insufficient, poor or misleading information on pressing issues.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

IMI Projects and Programs

IMI Works with a wide range of journalists and public intellectuals to educate society on pressing issues of our times.

Population(s) Served
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of media articles reflecting preferred issue framing

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

As of 2018, IMI publishes more than 100 articles per month.

Number of people on the organization's email list

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Number of media partnerships developed

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Our media partners include Salon, Raw Story, Bill Moyers, Tom Dispatch, Robert Reich, Jim Hightower, OtherWords, Democracy Now!, The American Prospect, The Guardian, The Conversation, and many more.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

IMI works to amplify the impact of the work of the media makers and journalists it collaborates with—in presentation, promotion and distribution.

IMI provides a wide range of editorial and promotional/publicity assistance to its partners—from design work and quality control to press releases and syndication of content to a wide range of large-audience publishers.

IMI works with a national and international range of publishing partners, has a wide range of in-house promotional and publicity capacities, from subscriber email lists to a large publicity list, and a great number of partners who can produce and disseminate anything from e-books and investigative reports to videos and documentaries.

IMI is focused on building its overall list of media partners and its in-house promotional capacity.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To strengthen relationships with the people we serve

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Financials

Independent Media Institute
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Independent Media Institute

Board of directors
as of 12/13/2022
SOURCE: Self-reported by organization
Board chair

Karin Curtis

General Counsel, Singer Vehicle Design

Term: 2021 - 2023

Louise Hartmann

Mythical Intelligence Inc.

Karin Curtis

Singer Vehicle Design

Brian O'Connor

Public Education Campaigns for Futures without Violence

Buff Ross

Alloneword Design

Terri Shuck

Strategic Consultant for Social Change Philanthropy

Heeten Kalan

Senior Program Officer, New World Foundation