We will be recognized around the world as the premier foundation for the promotion of performance excellence in all sectors of the economy. We will inspire organizations to achieve excellence in all they do with pride and societal responsibility. Together with our stakeholders we will create value through research and deployment of the latest cutting-edge management practices. We will focus on the future and manage for agility, innovation and creativity. Our Baldrige-based role-model performance will result in the Foundation's endowment exceeding $50 million by 2025.

Fundraising and Messaging:

Bold, Dynamic, Inspirational Message (Agile/Flexible - Results Focused)
Strategic Communications (Internal/External)
Media Relations- Public Service Announcements Online & Print Advertising
Leverage Social Media
Fundraising Campaign
Major Gifts, Small Gifts, Planned Giving
Combined Federal Campaign + State Programs

Advocacy:

Educate to Develop Strategic Alliances in Congress; Departments of: Education; Defense; Health and Human Services; Veterans Affairs; US Trade Representative; Council of Economic Advisors; Small Business Administration; and others.
Build Grass Roots Support.

Board Development:

Working Board – Trustee Board
Embrace the Mission and Work as a “Team"
Contribute financially and seek support
Make connections and offer expertise
Represent the organization

Operations:

Apply the Baldrige Excellence Framework and Core Values to our own operations
Provide donor value and communications back on Return on Investment (ROI)
Clearly demonstrate the benefit to the American economy in all sectors by improving small business, manufacturing, health care, education.
Apply Lean to all operations maximizing cost savings to fund mission related programs.

Reaching all communities nationwide and all sectors of the economy through the Baldrige enterprise, a nationwide network of state-based programs which add value in all sectors including business, health care, education, business, government, and non-profit agencies.

Growth in the Baldrige Performance Excellence Program measured by number of applicants.

Growth in the State-based Baldrige Programs measured by number of applicants.

Growth in products and services rendered.

Growth in awareness at the local, state, federal levels in support for Baldrige. Measured by outreach to members of government agencies and local business, health care, and education leaders.

Growth in the Foundation's Endowment.

The Baldrige Performance Excellence Program continues to grow by serving more applicants at the national-level. To date, more than 50 office visits with legislators and 10 major conference presentations have been performed by the foundation and its representatives. State programs continue to grow applicants. The foundation has performed more outreach than in the past 10 years to grow the endowment and attract donors and sponsors. The first Baldrige Excellence Framework Sponsors have been recognized at the annual conference and include: the American Hospital Association; the American College of Healthcare Executives, MESA, Larry and Brenda Potterfield (MidwayUSA), Wolters Kluwer, and Lippincott Solutions. The Foundation also hosted a successful national fundraising dinner in Baltimore, Maryland attracting leaders from all sectors of the economy.