HER SONG JACKSONVILLE, INC.
Ending Trafficking One Life at a Time
Programs and results
What we aim to solve
Human trafficking is a $150 BILLION industry based off of supply and demand. 7 of 10 victims of human trafficking across the world are women. Trafficking happens in ALL 50 states, Florida is 3rd in the nation for reports of human trafficking. Jacksonville ranks 42 in human trafficking cases among the top 100 most populous cities in the US. Over 500 victims reported in Duval County in the last 5 years, only 2% (104 victims) were recovered in 2017-2018. Law enforcement reports they believe this is potentially only 10% of the problem locally and an estimated 5,000 victims are trapped and powerless.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Survivor Care
We care for victims of trafficking whether they were trafficked as adults or children. Our residential program is held in the context of a safe home and our program focuses on whole person health: body, mind, and spirit. This means that victims are receiving aftercare that provides them with tools and resources to heal from trauma and begin to chart a new course for their lives. Lives are changed, young ladies are dreaming again, going to college, becoming nurses, and so much more. Every individual life is carefully aided.
Community Awareness
We want to change our community. So we speak. We speak in schools, clubs, businesses, and churches. We train law enforcement. We train educators and have developed a curriculum for children in our community school districts. We speak practically anywhere.
Victim Outreach
We strategically work in our community alongside partners who can identify and refer victims for services. Examples of this are JSO, FBI, SAO, PD’s office, the department of corrections and other agencies. Through our partnerships, we have received hundreds of referrals for our residential program and the number grows every day.
Where we work
External reviews

Photos
Our results
How does this organization measure their results? It's a hard question but an important one.
Number of clients in residential care
This metric is no longer tracked.Totals By Year
Population(s) Served
Women and girls, Adolescents, Adults
Related Program
Survivor Care
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Comprehensive residential care for 18+
Total number of volunteer hours contributed to the organization
This metric is no longer tracked.Totals By Year
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Context Notes
Total volunteer hours for all programs, housing builds, and administrative support.
Number of clients participating in support groups
This metric is no longer tracked.Totals By Year
Population(s) Served
Women and girls, Incarcerated people, Victims and oppressed people
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Her Song Jacksonville facilitates Purpose Groups in area detention facilities and jails to help women tackle shame and discover a new identity. Programs are approximately 10-12 weeks long.
Number of therapy hours provided to clients
This metric is no longer tracked.Totals By Year
Related Program
Survivor Care
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of children participating in educational program.
This metric is no longer tracked.Totals By Year
Population(s) Served
Adolescents
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Her Song Jacksonville partners with Duval County School Board to provide human trafficking education to area middle school students.
Number of victims who have contacted the organization for help
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Her Song is addressing a gap in comprehensive services by creating a continuum of care and is currently the only nonprofit in Northeast Florida providing for the spectrum of unique needs of this under-served, misunderstood population. The organization provides trauma-informed restoration services for female survivors of human trafficking to help them on their journey to empowered independence. Because human trafficking is degrading to body, mind, and spirit, Her Song focuses on whole person healing.
Our residential program provides care within the context of a strengths-based, empowerment-focused environment and consists of three progressive phases – rest, recovery, and reintegration, all with intentional goals. These stages of progression provide survivors with time, support, a safe space, and a prescribed pathway from victimization to empowered living.
In November 2017, we opened Freedom Cottage, the area's first and only residential facility for survivors of human trafficking. We are currently working to open a flagship home similar to Freedom Cottage, which will increase our total capacity to 10 or more. We anticipate breaking ground on that facility in 2019.
What are the organization's key strategies for making this happen?
Our organization, founded in 2013, right here in Jacksonville, serves female victims of human trafficking in three phases – rescue, recovery, and reintroduction.
During rescue, victims are removed from their trafficker – typically by our law enforcement partners – and given basic needs like food, safe housing, clothing, and basic medical care.
During recovery, we provide them with trauma-informed care including mental health counseling, life skills training, and workforce readiness programs.
During the reintegration phase, we help the women set an intentional strategic plan to control their own futures. During phase three, reintroduction, we support the women as they put all their newly learned skills to practice in a transitional setting.
What are the organization's capabilities for doing this?
Her Song has over five years of experience working with survivors of human trafficking. Executive Director Rachel White is a licensed mental heath counselor. In November 2017, we opened Freedom Cottage, the area's first and only residential facility for survivors of human trafficking. It is currently operating on a waiting list and is staffed by 3 full-time and 3 part-time direct care team members.
What have they accomplished so far and what's next?
In 2017, Her Song grew rapidly and garnered strong community support increasing our revenue by 137%. Our faith-based partners, local foundations, and individuals gave generously to support our cause. We ended 2017 with strong giving and a 4-month reserve of operational cash. This growth allowed us to hire staff, including our Executive Director, a Development Director, and 2 Residential Coaches. These new staff along with new funding sources have created sustainability for our daily work and enabled us to poise ourselves for growth in 2018.
In addition, five years of strategic planning paid off when Freedom Cottage was opened November 1, 2017. For the first time in Jacksonville history, a safe home with programming was launched for survivors of human trafficking and space for 4 young ladies opened up. Generous donors provided furniture, paint, flooring, bed linens and many household items to make it a home. More than 50 volunteers provided over 2,800 hours of work to help make Freedom Cottage a reality and Her Song remain strong. Clients who had been waiting months in a shelter or unsafe living environments moved in that day. As a result of this notable achievement, Her Song was featured in several broadcast and print news articles. Our Founder was awarded the FBI's Community Leadership Award in Washington, D.C. in April of 2017 by former Director, James Comey. With these successes and many small, behind-the-scenes, daily victories in the lives of survivors, we are leaning into the year with expectations high and skillful, hard work to match.
What's next?
1) Expand residential care for trafficked women including increasing our capacity for care to 8 or more beds.
2) Continue to provide holistic, empowering programming that is focused on trauma recovery, substance abuse recovery, and life skills education, preparing women for life and work.
3) Continue search for 10-15 acres with a minimum of at least 6 acres of buildable land. The activities at any given time during the year will be along the continuum of: Identify, Evaluate Land, Select Land, Campaign for Purchase of Land, Purchase Land, Prepare Land, Break Ground on Land, Campaign to Build & Staff Home, Build Home and Barn.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify bright spots and enhance positive service experiences, To inform the development of new programs/projects, To strengthen relationships with the people we serve
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Which of the following feedback practices does your organization routinely carry out?
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What challenges does the organization face when collecting feedback?
We don't have any major challenges to collecting feedback
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
HER SONG JACKSONVILLE, INC.
Board of directorsas of 04/26/2023
Mr. Tim Tebow
Tim Tebow Foundation
Term: 2020 -
Demi-Leigh Tebow
Tim Tebow Foundation
Brandi Cook
Tim Tebow Foundation
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No