PLATINUM2024

AMERICAN FRIENDS OF PROMOTORA DE LAS BELLAS ARTES AC

Inspiring and Transforming Lives through the Arts

aka PROMOTORA DE LAS BELLAS ARTES   |   San Diego, CA   |  promotoradelasbellasartes.org

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Mission

To strengthen the Life Skills of girls, boys and adolescents who live in Priority Attention Areas of Tijuana, México through the implementation of creative programs.

Ruling year info

2016

Executive Director

Marco Couoh Amador

Co Principal Officer

Victoria Zepeda Sotelo

Main address

325 W Washington Street, St. 2264

San Diego, CA 92103 USA

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Formerly known as

AMERICAN FRIENDS OF PROMOTORA DE LAS BELLAS ARTES AC

EIN

81-1078438

NTEE code info

Other Art, Culture, Humanities Organizations/Services N.E.C. (A99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Our mission is to strengthen the lives and social skills of children and youth in underserved cross-border communities and our focus lies in the implementation of cultural and artistic programs aimed at understanding social inequality through advocacy and effective program implementation, ultimately striving for a more equitable society.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

YOUTH CHOIRS

YOUTH CHOIRS contributes to the integral development of children and adolescents in priority areas of Baja, Mxico through an innovative artistic education based on cultural exchange, binational experiences and with the participation of teachers and tutors that contributes to a systemic change and to reducing social inequality gaps. Since 2011, this program has been implemented annually in at least 24 public primary schools and has benefited more than 14,187 children and adolescents to date.

Population(s) Served
Children and youth
People of Latin American descent
Low-income people
Working poor
Immigrants and migrants

Where we work

Affiliations & memberships

CEMEFI 2021

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of classes offered

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Social and economic status

Related Program

YOUTH CHOIRS

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Because of COVID-19 restrictions we were not able to offer our usual classes in public schools since 2020

Total number of students participating in private lessons

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Social and economic status

Related Program

YOUTH CHOIRS

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Because of COVID-19 restrictions we started offering private lessons

Number of students registered for online courses

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Social and economic status

Related Program

YOUTH CHOIRS

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Because of COVID-19 we started to give virtual lessons

Number of students enrolled

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Social and economic status

Related Program

YOUTH CHOIRS

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Because of COVID-19 we were not able to offer classes in public schools in 2020 and 2021 but we did increase participation using online classes for students who had access to the internet.

Number of new grants received

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Social and economic status, People of Latin American descent

Related Program

YOUTH CHOIRS

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Number of staff members certified in subject area training

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, People of Latin American descent, Social and economic status

Related Program

YOUTH CHOIRS

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

At 2023 we joined the Social Impact Workshop by Acumen Academy

Number of clients who self-report increased skills/knowledge after educational program/intervention

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, People of Latin American descent, Social and economic status

Related Program

YOUTH CHOIRS

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Through musical and artistic programs aimed at various sectors of the population and designed to promote unity, peace, hope, equity and respect for human rights, Promotora de las Bellas Artes contributes to the sustainable development of the Tijuana San Diego area. We place special emphasis on serving children and adolescents who live in risky situations such as public school students located in high-priority areas of Tijuana, children who have been victims of human trafficking and migrant children.

Provide artistic and musical education programs that benefit the Tijuana San Diego region (specially youth choirs) through alliances and projects that contribute to the promotion of sustainable development, respecting the human rights, the promotion of a culture of peace and non-violence, world citizenship and the appreciation of cultural diversity.

We have a recognized 32-year track record carrying out high-quality cultural activities and binational exchange. We currently have a highly-trained artistic direction that, together with our STAFF and collaborating artists, continuously participates in awareness-raising and professional training workshops.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us

  • What challenges does the organization face when collecting feedback?

    It is difficult to find the ongoing funding to support feedback collection

Financials

AMERICAN FRIENDS OF PROMOTORA DE LAS BELLAS ARTES AC

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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

AMERICAN FRIENDS OF PROMOTORA DE LAS BELLAS ARTES AC

Board of directors
as of 02/21/2024
SOURCE: Self-reported by organization
Board chair

Alida G. Cervantes

American Friends of Promotora de las Bellas Artes

Term: 2020 - 2024

Alida G. Cervantes

Claudia Franco

Sandra Dibble

Olga M. Stevens

Marco Couoh Amador

Daniela Escobedo

Ana Galena

Ana Luisa Fimbres

Alejandra Luken

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 2/15/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
Hispanic/Latino/Latina/Latinx
Gender identity
Male
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
Hispanic/Latino/Latina/Latinx
Gender identity
Female
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 09/07/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Policies and processes
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.