GOLD2022

MoRA (Monroe Road Advocates, Inc.)

Forging community and creativity

aka MoRA   |   Charlotte, NC   |  www.moraclt.org

Mission

To promote and support the social, educational, cultural, artistic, and economic life of this welcoming area of Charlotte while encouraging and preserving its diversity.

Ruling year info

2016

Chair

Liz Koerschgen

Main address

c/o 6619 Old Post Rd

Charlotte, NC 28212 USA

Show more contact info

EIN

81-1221876

NTEE code info

Community, Neighborhood Development, Improvement (S20)

IRS filing requirement

This organization is required to file an IRS Form 990-N.

Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

MoRA supports improved transit, biking and walkability, and elevating neighborhoods and local businesses. MoRA celebrates and promotes community and creativity along all of Monroe Road.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Embrace sculpture

EMBRACE is an iconic, 16' tall mosaic, mirrored polished steel and brushed metal sculpture located in Charlotte NC at Conference Drive and Monroe Road.

It was created as the focal point of a new community gathering spot and an iconic area identifier for the Monroe Road Area. By engaging the community from concept development through installation, it has created collective ownership and a grounding sense of pride in this rapidly evolving area of Charlotte.

Collaborative, place-making artist Leslie Scott designed Embrace, and renowned artist Lee Baumgarten completed its installation. It was dedicated by the community in 2017.

Population(s) Served

On the third Thursday from April through October, a live band performs at the Embrace sculpture in front of crowds from 200 to 400. The bands play a diverse array of styles for a variety of audiences.

Food and beverage is available for purchase from local Edge City Brewery, Hawthorne's Pizza, and more

Population(s) Served

Throughout all of MoRA's programming, we seek to engage the community. We shine a light on the Monroe Road Area, connecting our diverse neighborhoods, connecting businesses with people, and connecting everyone with events and the things that are happening in the area.

Facebook: https://www.facebook.com/MoRAclt/

Instagram: https://www.instagram.com/moraclt/

Website: http://moraclt.org/

Population(s) Served

MoRA connects businesses with each other all along the Monroe Road corridor. We're not a merchant's association or a chamber of commerce, but rather we offer MoRA businesses the chance to get to know each other, support each other, share resources and information. MoRA has a closed business Facebook page, a quarterly email just for businesses, and periodic socials and mixers.

Population(s) Served

MoRA made a financial investment to be the presenting sponsor for the Actor's Theatre of Charlotte's summer series. This investment was part of MoRA's commitment to bring art, artists, and arts organizations to the MoRA area.

Population(s) Served

MoRA is a grass roots organization that is shaping the business and community life of the Monroe Road Area. We reach out to our elected officials. We advocate for things residents say they want, like bike paths, transit, good schools, and responsible development.

Population(s) Served

Public Art in MoRA began with the creation of the iconic Embrace sculpture, built by the community and located on Monroe Road at Conference Drive. Embrace then became the home of the free live music series, Thursdays Live. More murals are popping up along Monroe Road, and people are enthusiastically sharing their creativity.

This summer, the Actor's Theatre of Charlotte is bringing live musical theatre with their outdoor performances at The Barn at MoRA, a Levine property, in McAlpine Business Park.

We want to continue showing that this area supports the arts with our Bring Arts to MoRA fundraising campaign. Funds raised will go towards bringing vibrant, diverse and community-driven art, artists, and art organizations to MoRA.

Population(s) Served

Where we work

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The purpose of the organization is to form a coalition of neighborhood leaders, associations, businesses and organizations to forge a more vital and vibrant community.

Our strategic initiatives:
• Promote and support the social, educational, cultural, artistic, and economic life of this welcoming area of Charlotte while encouraging and preserving its diversity.
• Provide a forum for building relationships among area residents, businesses and community institutions to share information, viewpoints, and ideas.
• Identify common needs and ambitions for discussion, advocacy, and potential action.

* MoRA has been cultivating relationships with stakeholders since its beginning, such as with the neighborhoods all along Monroe Road, sharing information, seeking collaboration
* Strong communications and social media platforms support local businesses and nonprofits
* An all-volunteer board of directors and advisors consisting of area residents meet monthly to affirm/direct the organization's goals
* The organization has a stable financial foundation
* MoRA has developed positive relationships with elected officials and government administrators in order to advocate effectively for what residents say they want

Inclusive and collaborative, our organization includes stakeholders from area neighborhoods, businesses and nonprofits.
Our efforts include:
•Advocating for bike paths, walkability, transit, and public safety. Assuring that residents' voices are heard when major issues, such as light rail, are being decided.
•Annual town hall meetings and a government agencies open house have been held since 2015.
•Public art projects have been created in collaboration with the community:
1) The iconic "Embrace" public art sculpture was the first of MoRA's transformational projects. The 16' mosaic and mirrored polished steel sculpture was unveiled in 2017 and continues to serve as a community gathering place and a landmark for the area.
2) "Tapestry" collaborative community mural which weaves together iconic fabric patterns and images representing the different countries and ethnicities of residents in the area, and celebrates the culture of the people who live here. It was created and dedicated in 2019.
3) "Patchworks" is a series of street murals at three intersections along Monroe Road installed in 2021. These pieces reflect the experiences and cultural backgrounds of the people who live and work here.

What's ahead: continuing to create community relationships, elevating our neighborhoods, supporting our businesses, creating art and opportunities for community connection. Outreach to the community in the form of surveying, polls and questionnaires is upcoming.

Financials

MoRA (Monroe Road Advocates, Inc.)
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

MoRA (Monroe Road Advocates, Inc.)

Board of directors
as of 11/29/2022
SOURCE: Self-reported by organization
Board chair

Liz Koerschgen

MoRA

Term: 2022 -

John Lincoln

CoreFocus Consulting

Will Moody

Bank of America

Julie Fehrenbach

Wells Fargo

Organizational demographics

SOURCE: Self-reported; last updated 11/29/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
Decline to state
Gender identity
Female
Sexual orientation
Decline to state
Disability status
Decline to state

Race & ethnicity

No data

Gender identity

No data

Transgender Identity

No data

Sexual orientation

No data

Disability

No data