ALLEGORY MEDIA FOUNDATION INC

Mission

Our mission is to create entertaining content that makes the world a better place. We are seasoned entertainment professionals using our experience to help other non-profits share their stories with the world.

With the way we consume our entertainment content changing, Hollywood is moving away from the traditional advertising model and moving back to a sponsorship model.
What you see on television, film and the web is often underwritten by major corporations, like Coca-Cola or Microsoft, and in return their products and ideas are integrated into the content as a whole. These corporations profit the same way they did during the traditional advertising age but they now have the opportunity to brand the entirety of the content. We are seeing this in print, on the web and in our living rooms and local theaters. We use this same model, but instead of major corporations benefiting, we are look to those companies making contributions to the world as our underwriters. Where there is “brought to you by Microsoft," we'd like to see “brought to you by The American Red Cross."

The idea here is to use the model of branded content to partner with other non-profits, create content that aligns with their mission and then sell that content in traditional Hollywood venues. Then, when that content profits, not only does Allegory profit, but the non-profit we've partnered with profits as well, creating a direct line of fundraising while simultaneously creating awareness for that non-profit through media exposure. We work with nonprofits through traditional media, as well as non-traditional media (you tube, podcasts, etc.). Entertainment creation is what Hollywood does best, why not use what we're doing already to help the organizations who need it? Wouldn't you be more inclined to watch “ER," if you knew it was supporting Doctors Without
Borders?

Because we are a 501(c)3 non-profit organization, we have have access to different funding methods than most production companies do. We work on a project to project basis and have very little overhead - which means that nearly all of our funding goes directly into our projects and services.