Heirborn Servants Inc

The programs run by our nonprofit partners focus on recovery, restoration and/or economic stability. We come alongside our partners to help remove the transportation barrier, so more single mom led families have an opportunity to reach self sufficiency. Give Rides fills a void that is often overlooked, yet necessary, to help end or prevent cycles of homelessness.

In 2022, we collaborated with Community Consulting Teams - Atlanta (CCT) to develop a formal 3 year strategy. The 3 year strategic plan focuses on expanding and enhancing organizational development, succession planning, consistent fundraising/resource mobilization and effective partnerships to better serve our target beneficiaries, single mom led families. The plan includes increasing the number of staff and volunteers, developing the board of directors, expanding our reach to additional counties in Georgia, and establishing partnerships with more local dealerships and repair facilities to create a secure transportation ecosystem. We anticipate strengthening this ecosystem will lower administrative costs as it improves efficiency/effectiveness and creates a natural pipeline that increases vehicle donations, which both lowers administrative costs (for vehicles eligible to be gifted) and generates a consistent revenue stream (for vehicles ineligible to be gifted).

In 2023, our goal is to serve 375-400 women by gifting 24-30 cars and funding 4,000 - 5,000 Lyft rides. Additionally, we intend to add 10-15 new nonprofit partners to increase access to our service for more single moms in Metro Atlanta, add 1-2 new auto partnerships, add 2 new board members, complete a new development strategy, and to hire a full time resource Client Success Advocate in accordance with our strategic plan.

Overall, our goal is to increase sustainability and provide more comprehensive and impactful services to single mothers, helping them achieve self-sufficiency and break the cycle of poverty. Our 10 year goal is to positively impact the lives of 10,000 women and children.

We believe our unique transportation services deliver an innovative approach to improving the lives of disadvantaged moms by removing a critical barrier which is often ignored. The Heirborn team believes that mothers, when given the right tools and opportunities, can improve the state of their children.

To measure success, we utilize the Entrepreneurial Operating System (EOS), a holistic business model with a complete set of simple business tools to produce the desired results. We use EOS and Vision Tracking Organizer (VTO) architecture to plan, stay on task, define goals/milestones, and address challenges/opportunities on a weekly, monthly and quarterly basis. We also have an EOS Integrator on the team to ensure proper implementation of the model. He facilitates leadership meetings and holds the team accountable to goals and P&L results.

We leverage the EOS structure to ensure we are always working on the right problems at the right time with our current resources. This operating model has allowed us to continue growing each year while maintaining a largely part time staff, while balancing increasing demand and costs. It has also helped us add natural revenue components to our design which can account for 25%+ of our program budget as we grow for sustainability (service fees, reimbursements and vehicle donations).

A number of nonprofits in metro Atlanta provide resources supporting financial empowerment and trauma management. Nonetheless, there is still a specific need of the under-served communities that is still left widely ignored, which is equitable access to reliable transportation. In Metro Atlanta, there are few nonprofits, if any, that focus on transportation addressing transportation challenges. In fact, more than 60% of our current partners reported that they did not have any transportation budget prior to our partnership.

Our business model is collaborative and provides a critical support service that improves stability and sustainability for single moms recovering from trauma who are routinely in crisis and/or at risk of homelessness. We are strategically partnered with 60+ local nonprofits providing financial assistance, emergency and/or transitional housing (among other critical services such as employment, medical, etc.) to address the transportation needs of the single moms in their programs. These partners help us give our beneficiaries holistic services that will improve their lives and families.

Each of our nonprofit partners has a signed Memorandum of Understanding which allows them to refer eligible car gifting applicants, and 30+ of the above referenced agencies also participate in Rideshare Funding, where they reimburse us for 25% of spend within their budget.

Beyond our nonprofit partnerships (how we serve our clients), in order to provide that service, we rely on strong transportation partnerships as well that help us pride our services efficiently and consistently (dealers, mechanics, Lyft, etc.).

Since 2018, we have served 910 women, impacting 1,587 kids, by gifting 104 cars, and funding 7,882 Lyft Rides (thru 5/31/2023). We administer surveys to our Car Gifting recipients and our Rideshare Funding partners to measure the impact of our services. Last year, Rideshare Funding partners reported the following usage of rides:
-28% to find/keep employment, 28% to access medical care, 26% to help complete a program, 5% for supervised visitation with children in foster care, and 13% to other places that matter.

Below, please find some of the results of our Car Gifting survey administered to past car recipients in May 2022 (61% response rate). Past recipients indicated that receiving the car:
-95% - helped “substantially improve” their overall situation
-84% - helped them get more involved in their community
-73% - significantly helped them get a promotion or a better job
-76% - significantly improved the stability of their housing situation
-72% - significantly improved their ability to complete the requirements of the referring nonprofit partner's program
-70% - improved access to affordable medical care
42% - helped them no longer receive any outside financial assistance

Additionally, as of 5/31/2023, we have added 9 new nonprofit partners this year, added a new major auto dealership partner, added another board member, and hired a full time Client success Advocate in alignment with our strategic plan.