Mental Health, Crisis Intervention


Rooted in Hope

aka River City Advocacy & Counseling Center

New Braunfels, TX


To bring healing and hope through counseling and peer support.

Ruling Year


Executive Director

Adam L Robinson

Main Address

145 Landa St.

New Braunfels, TX 78130 USA


mental health, community, advocacy, health





Cause Area (NTEE Code)

Community Mental Health Center (F32)

Alliance/Advocacy Organizations (P01)

Mental Health Treatment (F30)

IRS Filing Requirement

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Social Media

Programs + Results

What we aim to solve

Mental health and wellness is already on the minds of millions of Texans. 76% of Texans have a a friend or family member that has experienced a mental health issue, and 9 in 10 believe it's harder to discuss a mental health condition than a physical illness. Despite this, many in need of care do not have access to affordable, quality mental health services. Failing to address the gaps in our mental health system fails those who need it most. Many are forced to rely on overburdened and underfunded public health systems and face threats of poverty, criminalization, incarceration, and suicide. We know that Texans deserve better, and our community deserves better.

Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization

Community Counseling Program

Peer Programs

Where we work

Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have they accomplished so far and what's next?

River City Advocacy works to address disparities in mental health care in our community through collaborative and innovative methods that improve mental health and wellness, personal autonomy and independence, and access to care. We want to create a compassionate and caring community that embraces mental health and well-being.

One of the strategies for growth and financial diversification is increasing our grant applications as well as continuing to charge our sliding scale fees for counseling services. Our sliding scale fees are for the counseling program only. We do not have plans to charge for peer support, however we are investigating the potential to bill Medicaid/Insurance for support groups. We are working on becoming an approved vendor for state agencies and Medicaid in order to bill for our services which will help us with growth and diversification. We have begun to charge for Anger Management workshops that are part of a court order for individuals/families, and this opens the door to future opportunities for funding.

We have three LPC-I on staff as well as an LMFTA to provide services, a certified Peer Support Specialist, and all of our staff are certified in Mental Health First Aid who are able to provide services under the River City Advocacy umbrella. In addition to our paid staff, we also have volunteers who teach art classes and help the staff provide peer support.

Our income will increase as a result, as will our referral streams, and participation. Being a vendor for an outside entity will increase our organizational capacity and help us to continue to grow. Referrals are a great indicator of progress, as are increases in consumer traffic and participation in our various programs.

Over the last two years we have had tremendous growth in our programs. We have 14 groups offered each week as well as individual, couples, and family counseling offered into the evening hours four nights per week. River City Advocacy has shown steady progress toward our goals of growth and increasing services. We have created MOUs with organizations that help us expand our reach in the community and stretch the funding dollars to serve more than just our traditional consumers.

External Reviews


Consumer Operated Service Provider 2014


Appreciation Plaque for Contributions 2014

New Braunfels Little League

Affiliations & Memberships

United Way Member Agency 2014

United Way Member Agency 2013

United Way Member Agency 2015

United Way Member Agency 2017

United Way Member Agency 2018



Need more info on this nonprofit?

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FREE: Gain immediate access to the following:

  • Address, phone, website and contact information
  • Forms 990 for 2018, 2017 and 2016
  • A Pro report is also available for this organization.

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The people, governance practices, and partners that make the organization tick.

Need more info?

FREE: Gain immediate access to the following:

  • Address, phone, website and contact information
  • Forms 990 for 2018, 2017 and 2016
  • A Pro report is also available for this organization.

See what's included

Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization


Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?



Has the board conducted a formal, written assessment of the chief executive within the past year?



Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?



Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?



Has the board conducted a formal, written self-assessment of its performance within the past three years?


Organizational Demographics

In order to support nonprofits and gain valuable insight for the sector, GuideStar worked with D5—a five-year initiative to advance diversity, equity, and inclusion in philanthropy—in creating a questionnaire. This section is a voluntary questionnaire that empowers organizations to share information on the demographics of who works in and leads organizations. To protect the identity of individuals, we do not display sexual orientation or disability information for organizations with fewer than 15 staff. Any values displayed in this section are percentages of the total number of individuals in each category (e.g. 20% of all Board members for X organization are female).

SOURCE: Self-reported by organization


Race & Ethnicity

Sexual Orientation


We do not display disability information for organizations with fewer than 15 staff.

Diversity Strategies

We track retention of staff, board, and volunteers across demographic categories
We track income levels of staff, senior staff, and board across demographic categories
We track the age of staff, senior staff, and board
We track the diversity of vendors (e.g., consultants, professional service firms)
We have a diversity committee in place
We have a diversity manager in place
We have a diversity plan
We use other methods to support diversity
Diversity notes from the nonprofit
We are a Consumer Operated Service Provider (COSP) which means at least 51% of our board is made up of mental health consumers with lived experience. We have a diverse group of people serving based on their life/work experiences. We offer services to people of all ages, races, colors, creeds, orientation, preference, and socio-economic status. Our consumers have varying degrees of mental and behavioral health issues as well as developmental difficulties.