Pueblo Zoological Society

Empower. Engage. Conserve.

aka Pueblo Zoo   |   Pueblo, CO   |  http://www.pueblozoo.org

Mission

To empower people to engage in conservation of animals and their natural habitat.

Ruling year info

1978

Executive Director

Abigail Krause

Main address

3455 Nuckolls Ave

Pueblo, CO 81005 USA

Show more contact info

EIN

84-0723360

NTEE code info

Environmental Education and Outdoor Survival Programs (C60)

Zoo, Zoological Society (D50)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

We are currently facing a global extinction crisis. As an Association of Zoos and Aquariums accredited institution, we have an obligation to leverage our audience and expertise to address this important issue.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

General Programs

The Society's many educational programs make more than 20,000 contacts each year with students from southeastern Colorado, as well as teachers, adults, pre-schoolers, and teens. Interpretive graphics assure that education and conservation messages reach all visitors. The Mahlon T. White Discovery Room allows visitors to explore the diversity of nature and the fascination of biology.

The Zoo participates in American Zoo and Aquarium Association conservation programs and cares for more than 40 endangered species. Most notable breeding successes include the lesser slow loris, cotton top tamarin, maned wolf, swift fox, African lion, and African penguin. The Zoo's horticultural philosophy reflects an awareness of water conservation. In addition to annual and capital fundraising drives, there are animal "adoption," exhibit sponsorship, plant and bench memorial, and membership programs.

There is a full calendar of special events, the largest being the ElectriCritters holiday light display which has become a tradition with area residents. Attendance shows a steady upward trend. The Society participates in a variety of collaborative efforts.

Population(s) Served

Where we work

Accreditations

Association of Zoos and Aquariums Accreditation 2017

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of clients served

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Numbers shown are the total number of visitors for each year. Outreach contacts are not included.

Number of participants who would recommend program to others

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Context Notes

100% of guests surveyed via random sample in 2019 said they would recommend the Pueblo Zoo to a friend. (100% in 2019, 98% in 2017)

Number of animals in collection

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Number of species in collection

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Total number of classes offered

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Classes are provided in school classrooms and at the zoo by staff and volunteer docents. Classes are aligned to Colorado Standards for science and literacy learning objectives of K-5.

Total number of fields trips

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Most field trips are offered at a free or reduced rate ranging from $2.75 to $8 per child.

Number of visitors reporting an increase in conservation knowledge as a result of zoo visit

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Context Notes

Total number estimated from a percent of guests reporting increase in conservation knowledge in a random sample exit surveys (80%).

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our mission is to empower people to engage in conservation of animals and their natural habitats. This is accomplished through meaningful visitor experiences and outreach. To this end, we have three targeted, measurable goals we work towards each year:

(1) Provide 100,000 annual visitors with experiences and education that develop empathy for animals and appreciation of the natural world.
(2) Provide direct environmental educational programming with integrated conservation messaging to 10,000 students each year and informal education to an additional 10,000 individuals through keeper talks and field trips.
(3) Generate at least $13,000 per year for field conservation of our signature species (African penguins, African painted dogs, and red pandas) through guest and zoo contributions and report back to guests and members on the impact of these conservation dollars.

These goals ensure that guests, who often come seeking entertainment, walk away enriched with a clear understanding of conservation issues and actions they can take to directly impact the extinction crisis.

Our education and communications team continually evaluate the guest and member experience with the intention of bringing a focus to conservation. In recent years this has translated into a redesign of all formal education programs, signage, and our member newsletter. In 2018, we also added an educational program for adults with a focus on conservation and eco-tourism.

Our operations and development team also work closely to ensure the sustainability of the Pueblo Zoo. A solid financial footing allows the zoo to follow our mission.

The Pueblo Zoo has been accredited by the Association of Zoos and Aquariums for more than 25 consecutive years, a testament to our capabilities and expertise in animal care, conservation, education, and guest experience.

The Pueblo Zoo began a formal program to support field conservation of signature species (African painted dogs, African penguins, and red pandas) in 2015. Without intervention, each of these species may be extinct within a generation. That first year, we raised just $2,564. In 2016, we raised $11,111, an increase of more than 300%. In 2017, we raised $12,577. Now, we are focusing on growing this impact while also better engaging our supporters beyond the moment of donation.

Financials

Pueblo Zoological Society
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Pueblo Zoological Society

Board of directors
as of 8/22/2020
SOURCE: Self-reported by organization
Board chair

Amber Shipley

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 08/22/2020

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female
Sexual orientation
Heterosexual or Straight

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

No data

Equity strategies

Last updated: 08/22/2020

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Policies and processes
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.