PLATINUM2024

College Money Matters Inc

Get smarter about paying for college

aka Affordyouredu   |   Larchmont, NY   |  https://collegemoneymatters.org

Mission

Our mission is to ensure that high school students and their parents have the information they need to make informed decisions about applying, choosing and paying for college, even in the absence of mentors or advisors. Our vision is to have the College Money Matters website and YouTube channel be the ‘go to’ resource for families to learn how to achieve their college dreams in a way they can afford. In order to realize this vision, we provide important information in a helpful, positive, jargon-free format that is accessible to students and their parents without expert assistance. Our website is ad-free and privacy protected.

Ruling year info

2019

Executive Director

Nancy Goodman

Main address

6 Evergreen Ln

Larchmont, NY 10538 USA

Show more contact info

Formerly known as

Affordyouredu

EIN

83-1035789

NTEE code info

Fund Raising and/or Fund Distribution (B12)

IRS filing requirement

This organization is required to file an IRS Form 990-N.

Sign in or create an account to view Form(s) 990 for 2022 and 2021.
Register now

Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

College Money Matters' mission is to help students and families learn to pay for college without excessive debt.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

www.collegemoneymatters.org

This website was designed by College Money Matters, a 501(c)(3) nonprofit organization dedicated to ensuring that high school students and their parents have the information they need to make informed decisions about applying, choosing and paying for college. It has been tested on high school students and counselors and is currently attracting about 1700 views a week.
The site features videos, articles, and even games to help college-bound students learn what they need to know about keeping college affordable.
Unlike many other financially-oriented sites, collegemoneymatters.org has no advertisements and does not harvest data for mailing lists. And while the emphasis is on paying for college, our site also covers other important topics that matter greatly to today’s students and their families.

Population(s) Served
Adolescents
Low-income people
Working poor

Where we work

Affiliations & memberships

JumpStart Financial Literacy 2021

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of press articles published

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Ethnic and racial groups, Parents, Non-adult children, Religious groups

Related Program

www.collegemoneymatters.org

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

CNBC, ABC news, NY Times,

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

College Money Matters is a 501 (c ) 3 nonprofit which was started with the goal of interrupting the cycle of student debt by helping high school students and their parents understand that decisions about choosing a college need to be integrated with decisions about paying for college.

Our goal is to reach all college-bound high school students who will need to borrow for college (about half) with the information they need to about paying for college so they can reach their goals without excessive levels of debt.

Recognizing that not every student has access to financial aid counseling, the College Money Matters team decided to produce a website and YouTube channel to enable students to learn this valuable information on their own. After several years of research with high school students to understand what they needed to know and their learning preferences, collegemoneymatters.org was launched. It presents over 40 topics, using short articles, videos, games, and engaging graphics. We are reaching over 2,000 people a week as of July 2022.

Our dream is to make sure that no student borrows for college without a complete understanding of the financial implications of their choice.

We have spent the last 10 months adding engaging content and measuring analytics. We are confident that our website and Timely Topics bulletins are meeting the needs of our audience. Our goal now is to build awareness and visibility. We will achieve this by:

o Networking to form alliances with mentoring and youth nonprofits
o Working with major financial literacy organizations so they can share our content
o Improving public relations and press
o Continuing to work with school counselors and school districts
o Google adwords support
o Social Media
o Newsletters
o Conferences







We have an excellent group of talented volunteers and vendors who share our enthusiasm in achieving our goals. Our board consists of active and retired business owners and executives and parents. We have received systems and technical support from volunteers.

We hope to raise money to build awareness; and we have the funds on board to maintain and keep our site up to date. We have added board members with specialties in the areas where we need support.

Recently (2023) we embarked on new user research about search engine optimization and site usability. The culmination of this was a report by Austin Texas community college students with recommendations about how to reach more students effectively. The big learning from this was that while we thought we were talking about loans; our students said we should be talking about paying for college, of which loans is a subset. As a result, we are re-doing our website with better UX design and more effective SEO.

We continue to reach 1500-1800 users a week of which 54% actively engage with the information on the site.

We have offered a mailing list option which now has 500 names on it and we have been quoted in major news publications.

Financials

College Money Matters Inc
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

College Money Matters Inc

Board of directors
as of 06/14/2024
SOURCE: Self-reported by organization
Board chair

Mrs. Sharon Des Jarlais

Retired American Express

Term: 2021 - 2024

Rodd Berro

Pegasus Asset Management

Nancy Goodman

retired Citibank

Lois Ingram

Ingram Boccellari and Co.

Sharon Des Jarlais

retired Amex

Karen carlson

In charge

natasha Anderson

Organizational demographics

SOURCE: Self-reported; last updated 6/6/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Decline to state
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

No data