Tales of the Cocktail Foundation Inc
Programs and results
What we aim to solve
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Program 1
Tales of the Cocktail: Tales of the Cocktail is equal parts cocktail conference and family reunion, featuring a schedule of educational seminars, tastings, competitions, and networking events representing the latest the global drinks industry has to offer. Supported by the Education Committee and Cocktail Apprentice Program (recruiting and training and executing thousands of drinks for the conference), this annual event provides education, training and resources (including mental health and wellness activations through Beyond the Bar) to the drinks community.Singapore X Tales: In July 2022, Tales of the Cocktail Foundation announced a partnership with the Singapore Tourism Board to highlight the culture and talent within the island nation. Featuring two activations at Tales of the Cocktail in 2022, Singapore bars and talent were integrated across multiple Foundation programs in 2023 including the announcement of the Spirited Awards nomination period and Regional Honorees, a digital marketing campaign, and a residency at Tales of the Cocktail 2023.Education: Guided by the Education Committee, the Foundation provides world class education through seminars. Moderators and panelists are convened at Tales of the Cocktail to present ideas, trends, best practices to the global drinks industry.Grants: Through the Foundations grant-making program, the Foundation supports emerging and existing programs and organizations that demonstrate a vision, determination, and ability to make meaningful change in the global drinks industry across a spectrum of diverse topics. Grants are evaluated and selected by the Philanthropy and Development Committee.Policy: The Foundation continued its work researching and advocating for better support of U.S. based hospitality workers within the drinks industry, with supporting funds from the Conrad N. Hilton Foundation.Partnership Programs: The Foundation partners with brands to provide brand awareness, support campaigns and/or competitions that are aligned with the Foundations mission and offer opportunities to the global drinks industry.Cocktail Apprentice Program: The Cocktail Apprentice Program is an exclusive mentorship program for up-and-coming bartenders to learn alongside some of the biggest names in the business during five days of Tales of the Cocktail. Since 2008, nearly 500 apprentices have gained extensive experience working and managing large-scale, high-volume events while providing an invaluable service to Tales of the Cocktail Foundation and the industry as a whole. The Foundation continues to support the growing fraternity of past apprentices by offering exclusive opportunities for scholarships and financial aid to further support their growth within the industry.
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Operations
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