PLATINUM2024

Heyday

aka Heyday Books, News from Native California   |   Berkeley, CA   |  www.heydaybooks.com

Mission

Heyday is an independent, nonprofit publisher founded in 1974 in Berkeley, California. We are a diverse community of writers and readers, activists and thinkers. Heyday promotes civic engagement and social justice, celebrates nature’s beauty, supports California Indian cultural renewal, and explores the state’s rich history, culture, and influence. Heyday works to realize the California dream of equity and enfranchisement.

Ruling year info

1997

Publisher

Steve Wasserman

General Manager / Editorial Director

Gayle Wattawa

Main address

P.O. Box 9145

Berkeley, CA 94709 USA

Show more contact info

EIN

94-3268357

NTEE code info

Printing, Publishing (A33)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2020.
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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

As a nonprofit publisher, Heyday focuses on amplifying voices and ideas that may otherwise go overlooked. We produce work that is culturally significant and has long-lasting impact, even if it is less conventionally commercial. Unlike most larger publishers, we have a mission that centers around a home we know and love—a home where Heyday has been for nearly fifty years. We chronicle and celebrate California in a way that few other publishers or organizations can. Heyday’s Berkeley Roundhouse, the California Indian publishing program of our organization, helps provide an alternative to mainstream narratives through thoughtful publications, events, and partnerships. Our quarterly magazine, News from Native California, and books written by and focused on California Indians are done in collaboration with tribal communities, combatting challenges with visibility and representation in the media.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

The Berkeley Roundhouse

The Berkeley Roundhouse is Heyday's California Indian publishing and events program. Our Native books, quarterly magazine, News from Native California, and public events are devoted to the vibrant cultures, arts, languages, histories, social justice movements, and stories of California's diverse Indian peoples.

Population(s) Served
Indigenous peoples

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of books distributed

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Number of periodicals distributed

This metric is no longer tracked.
Totals By Year
Population(s) Served

Indigenous peoples

Related Program

The Berkeley Roundhouse

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Heyday aims to promote civic engagement and social justice, celebrate nature’s beauty, support California Indian cultural renewal, and explore the state’s rich history, culture, and influence. Through the work we publish and events we host, our goal is to continue growing a diverse community of writers, readers, and activists who think critically about the issues most important in our home state and beyond.

At Heyday, we prioritize sustainably acquiring, publishing, and promoting the books and events that best fulfill our mission. We also seek to use best publishing practices to ensure that our team works together in ways that are fiscally sustainable and professionally satisfying.

We will achieve our goals each year by publishing up to twenty books, four quarterly issues of News from Native California, and participating in dozens of events. We continue to partner with California’s leading cultural organizations and participate together in educational initiatives.

Heyday has a long history as an editorially-focused press that prioritizes relationships. By encouraging and supporting authors to tell their own histories and rewrite dominant narratives, Heyday imbues communities that are impacted by these narratives with agency and a central role in crafting new ones. Our projects add to the growing literature giving voice to minority experiences, offering new, accessible, personally grounded ways to understand culture and history.

A passionate team of 12 employees, 12 board members, and an ever-growing community of authors, artists, freelancers, friends, and funders help bring Heyday’s work to life.

Heyday’s board has finance, audit, development/marketing, and governance/nominating committees that meet regularly, while the full board gathers quarterly. Board members’ acumen in budgeting, marketing, fundraising, law, and leadership are serving Heyday tremendously. Regular communication between board and staff bolsters our ability to serve the community in many ways. We work collaboratively with a wonderful network of authors and artists in order to produce the highest quality books and community-centered events.

Since our founding in 1974 by Malcolm Margolin, Heyday has proudly published over 500 books and currently releases 15-20 new works each year. Margolin also co-founded the quarterly magazine News from Native California, now celebrating 35 years of publication. We have taken a lead role in dozens of prominent education programs throughout the state, and we partner with many leading cultural institutions.

In 2016, Margolin retired from Heyday. The organization is now helmed by Steve Wasserman and Gayle Wattawa. News from Native California and Heyday's Roundhouse Program are led by Terria Smith (Torres Martinez Desert Cahuilla). In 2018, Heyday began national distribution for our books with Publishers Group West (an Ingram brand), one of the country’s leading distributors. Today our work at Heyday is guided by four central areas of nonfiction publishing: History, Social Justice, Nature, and California Indian Cultural Renewal. We will continue to promote truth and storytelling in these areas as we approach our second half century of publishing.

Financials

Heyday
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Operations

The people, governance practices, and partners that make the organization tick.

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Heyday

Board of directors
as of 02/02/2024
SOURCE: Self-reported by organization
Board co-chair

Steve Wax

The Cooke Wax Partnership

Term: 2019 -


Board co-chair

Brian Kenny

Hearst Corporation

Term: 2020 -

Don Franzen

The Law Offices of Funsten & Franzen

Whitney Green

Walt Disney Pictures

Brian Kenny

Hearst Corporation

Steve Wax

The Cooke Wax Partnership

Bruce Goldsmith

Author, Screenwriter, and Playwright

Catherine Kanner

Catherine Kanner Design & Illustration

Zachary Karabell

River Twice Research

Marty Price

Oakland Technical High School

Megan Vered

Author and Writing Workshop Facilitator

V.R. Ferose

SAP Academy for Engineering

Tina Jones Williams

Former Human Resources Executive, Intel

Deborah Sanchez

Superior Court Judge, Los Angeles County

Rose Soza War Soldier

Assistant Professor, Native American Studies and Ethnic Studies California State University, Sacramento

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 2/2/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender
Sexual orientation
Heterosexual or Straight

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

No data

Equity strategies

Last updated: 02/02/2024

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.