RISE Travel Institute A NJ Nonprofit Corporation

The overarching goals of RISE Travel Institute include:
1. To inspire behavioral change that leads to sustainable travel
2. To create a more equitable and sustainable world
3. To grow a global community of mindful travelers
4. To support diversity, equity, inclusion and accessibility
5. To become a sustainable nonprofit

The following are our strategies to achieve our overarching organisational goals:

1. To inspire behavioural change that leads to sustainable travel:
- Develop an inspirational, relevant and engaging curriculum. In addition to the Pilot Program launched in 2021 which will be rebranded as our Flagship Program going forward, we'll be adding at least 5 short courses on issues and 8-10 short courses on destinations every year;
- Engage students and the broader community through events;
- Create educational content for our blog and interview thought leaders in the realm of sustainable travel on our podcast.

2. To create a more equitable and sustainable world:
- Offer international and domestic Experiential Journeys where our alumni can put sustainability and anti-oppression theories into practice;
- Prioritize local and fair trade suppliers for goods and services on our Experiential Journeys;
-Empower community-led/Indigenous-led tourism or development projects through educational partnerships on destination courses.

3. To grow a global community of mindful travelers:
- Develop a rigorous editorial calendar with engaging content to grow our followers across all social media platforms;
- Engage our program alumni through networking opportunities or events such as book clubs;
- Formalize partnerships with educational institutions, study abroad providers, student groups and value-aligned companies.

4. To support diversity, equity, inclusion and accessibility
- Develop an organisation-wide DEI strategy for curriculum development, content creation, student recruitment, and volunteer recruitment and engagement;
- Raise funds for tuition grants and travel scholarships;
- Introduce a tiered pricing model to make our programs more financially accessible to residents in lower income countries, full-time students, or just anyone who with demonstrated financial needs;
- Support initiatives for social community development and anti-oppression movements;
- Elevate oppressed voices through our curriculum and content creation work

5. To become a sustainable non-profit:
- Grow our donor pool and engage existing donors;
- Develop a grant application strategy;
- Introduce a corporate sponsorship structure;
- Expanding our revenue-generating programs such as destination courses and our Experiential Journeys;
- Use technology to organize and track our finances and donations;
- Determine full-time staffing plan and hire as appropriate;
- Continue to ensure legal compliance.