PLATINUM2023

Purpose On the Planet Foundation

Fighting Global Poverty Today and Climate Change for Tomorrow

aka Purpose on the Planet Foundation   |   Staunton, VA   |  www.purposeontheplanet.org

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Mission

Purpose on the Planet works to mitigate the worst impacts of global poverty and the climate crisis. We do so by providing sustainable livelihoods for vulnerable communities to restore and protect mangrove forests in a dedicated 600-hectare region in northern Madagascar. GET AN INTERACTIVE NONPROFIT REPORT: https://purposeontheplanet.org/nonprofit-impact-report REWRITE OUR STORY - Relieve Poverty ∙ Restore Nature ∙ Remove Carbon ∙ Reduce Emissions Every $20 donation: - Creates one day of work and income for an individual in extreme poverty - Plants 100 mangroves to remove around 1.5 metric tons of CO2 - Empowers donors to reduce emissions through a monthly newsletter series, Sustainable Solutions A 4-IN-1 CLIMATE ACTION PLAN: https://purposeontheplanet.org/climate-change-action-plan

Notes from the nonprofit

Purpose on the Planet endeavors to provide highly impactful and affordable opportunities for the average person, or family, to make a positive difference on today's most significant environmental and humanitarian challenges. We believe that it is only when the minds and hearts of the general public are authentically engaged and inspired to undertake a broader course of selfless individual action, that we will create truly transformative change. Only then, will we be able to attain a more prosperous future and leave a secure and thriving legacy for our future generations. Genevieve & Peter Adams, Founders, Purpose on the Planet

Ruling year info

2021

Executive Director

Peter Adams

Treasurer and Secretary

Genevieve Adams

Main address

320 Vine Street

Staunton, VA 24401 USA

Show more contact info

EIN

85-3953380

NTEE code info

Fund Raising and/or Fund Distribution (C12)

IRS filing requirement

This organization is required to file an IRS Form 990-PF.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

FIGHTING GLOBAL POVERTY TODAY AND CLIMATE CHANGE FOR US ALL TOMORROW Purpose on the Planet Foundation adopts the latest technologies and digital platforms to: Alleviate extreme poverty Accelerate vital reforestation initiatives Tackle climate change and global inequality Raise awareness around the UN 2030 Sustainable Development Goals

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

ReWrite Our Story

In recognition of a dual impact on global inequality and climate action, the ReWrite Our Story initiative is now formally listed as a UN 2030 Acceleration Action. Every $20 donated will:

RELIEVE POVERTY – Fund one full day of work and fair income for people living in extreme poverty
RESTORE NATURE – Plant 100 mangroves on your behalf at a vital reforestation project in Africa
REMOVE CARBON – Sequester around 1.5 metric tons of CO2 during a typical maturation period
REDUCE EMISSIONS – Encourage low carbon lifestyle choices through our Sustainable Solutions series

Also, if you simply opt to donate $20 a month (or $240 a year), Purpose on the Planet will plant an additional 100 mangroves (for 1300 in total), so that you can become “Climate Positive”, as a result of removing in a year around 2% more CO2 from the air than the average US carbon footprint!

In all cases, you will be supporting a 4-pronged climate change action plan that also impacts 12 of UN's 2030 Global Goals.

Population(s) Served
Economically disadvantaged people
People of African descent
Adults
Children and youth

Where we work

Awards

Sapling Level Partner 2022

Eden Reforestation Projects

Affiliations & memberships

UN SDG Acceleration Action #SDGAction47972 2022

4-Star Rating on Charity Navigator 2023

Platinum Seal of Transparency - Guidestar 2023

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of acres of area indirectly controlled under cultivation

This metric is no longer tracked.
Totals By Year
Population(s) Served

Extremely poor people, People of African descent

Related Program

ReWrite Our Story

Type of Metric

Context - describing the issue we work on

Direction of Success

Increasing

Context Notes

Our 592-hectare Marovolavo project area is a vital mangrove estuary in need of long-term protection and restoration at the mouth of the Betsiboka River on the northwest coast of Madagascar.

Number of people working at the SME/Coop/Enterprise on a part-time basis (< 35 hours per week) as a result of the nonprofit's efforts

This metric is no longer tracked.
Totals By Year
Population(s) Served

Extremely poor people, People of African descent

Related Program

ReWrite Our Story

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

At our mangrove reforestation site in Madagascar, we provide fair wage employment to under-served communities. In 2022, an average of 116 employees have been working approximately 21 days per month.

Number of trees planted

This metric is no longer tracked.
Totals By Year
Population(s) Served

Extremely poor people, People of African descent

Related Program

ReWrite Our Story

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Mangroves store more carbon per unit area than any other ecosystem on Earth. As well as sequestering CO2, they protect our communities from rising seas and flooding, and provide vital marine habitats.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

We aim to provide sustainable livelihoods for vulnerable communities in Africa, through the restoration of mangrove forests, in order to fight extreme poverty today and climate change for tomorrow.

The ReWrite Our Story program has 4 primary objectives to mitigate global warming and international inequality:

RELIEVE POVERTY
Create both work and fair income for communities living in extreme poverty in Africa through a unique “Employ to Plant” program

RESTORE NATURE
Make a tangible contribution to reforestation in countries that are already feeling the severe impacts of climate change, even though they contributed the least to creating global warming.

REMOVE CARBON
Accelerate the reforestation of mangroves, which sequester carbon at a rate that is up to 5 times greater than mature tropical forests

REDUCE EMISSIONS
Raise awareness and inspire action by providing the latest insights on circular approaches and a carbon-sensitive lifestyle through our monthly Sustainable Solutions

The ReWrite Our Story has been structured to provide a 4-pronged climate change action plan that also works to impact 12 of the UN's 2030 Global Goals, designed to "end poverty, protect the planet and ensure prosperity for current and future generations".

Every $20 donated to the program is used to:
RELIEVE POVERTY – Fund one full day of work and fair income for people living in extreme poverty
RESTORE NATURE – Plant 100 mangroves on your behalf at a vital reforestation project in Africa
REMOVE CARBON – Sequester around 1.5 metric tons of CO2 for you during an average maturation period
REDUCE EMISSIONS – Encourage low carbon lifestyle choices through our Sustainable Solutions series

Also, if a donor simply opt to contribute $20 a month (or $240 a year), Purpose on the Planet will plant an additional 100 mangroves (for 1300 in total), so that you can become “Climate Positive”, as a result of removing in a year around 2% more CO2 from the air than the average US carbon footprint.

The program has also been designed, so that our donor community are able to create both a global and personal impact on the key social and environmental challenges of our time.

GLOBALLY: Initiate Climate Action and Influence Inequality

Mitigate Global Warming
Remove carbon through large-scale reforestation in a location which has seen the deforestation of 90% of native forests. We focus exclusively on mangroves, which sequester carbon at a rate that is up to 5 times greater than a mature tropical forests.

Transform Lives and Land
Our “Employ to Plant” methodology provides sustainable work and fair income for villagers in Madagascar, which is also currently enduring the world’s first climate-change-induced famine

Impact 12 of the UN 2030 Global Goals
Contribute to 12 areas that are viewed as critical to a prosperous, sustainable future
Poverty and Food Insecurity (Goals 1, 2, 3, 4),
Human Potential and Empowerment (Goals 5, 6, 8,10,12)
Environmental and Wildlife Conservation (Goals 13, 14, 15)

PERSONALLY - Inform Yourself and Inspire Others

Become Climate Positive
Planting 1300 trees will remove around 14.75 metric tons of CO2 from the atmosphere on your behalf, which is 2% more than the current carbon footprint of the average US inhabitant.

Become Sustainably Savvy
Receive a one-year subscription to our engaging monthly series of carbon certified insights, Sustainable Solutions, so you can reduce future emissions with personal lifestyle choices that will directly protect the planet.

Become a Next-generation Global Citizen
Be among the first to “Rethink Our Take, Make, Waste Consumption” habits for a more sustainable and equitable future and "nudge your neighbors" to lead the way for others!

Everyone at Purpose on the Planet is grateful for the close collaboration that we enjoy with our key partners:

Eden Reforestation Projects
Donor Perfect
Softerware
GiveCloud
Google for Non-Profits
Microsoft for Social Impact

Further support and important educational resources have also been provided by:

The Carbon Literacy Project
The Ellen MacArthur Foundation
Project Drawdown

In 2022, with the support of donors in 17 states, we have been able to fund the planting of over 100,000 mangroves and created more than 3 years of living wages for families in our adopted community of Marovolavo in Madagsascar.

The first 12 modules of our Sustainable Solutions series, "Keys to Creating a Low-carbon Lifestyle", have also been completed and are being provided on a monthly basis to all members of our donor community.

In recognition of a dual impact on global inequality and climate action, our ReWrite Our Story initiative is now formally listed as a UN 2030 Acceleration Action (SDG Action #47972). Here is the latest video released to our community on how our work is impacting 12 of the 2030 Global Goals: https://youtu.be/GyobsERub80

Looking ahead, our environmental priority is to provide increasingly informed and scientific assessment of the tree sequestration levels created through the ReWrite Our Story program in our dedicated planting location. By leveraging the unique sequestration powers of mangroves, our immediate goal is to be able to offer members of the general public one of the most affordable and trusted means to offset their carbon footprint, solely through the restoration of nature.

Also, by drawing upon a Carbon Literacy Certification acquired by one of the founders, the organization is aiming to enhance the insights and educational offerings that can be offered to the donor community. For example, for anyone looking to delve deeper into the topics of climate change and sustainability, future plans include the offering of a carbon literacy course and certification through channels that have been established with The Carbon Literacy Project in the UK.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, The people we serve tell us they find data collection burdensome

Financials

Purpose On the Planet Foundation
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Purpose On the Planet Foundation

Board of directors
as of 11/11/2023
SOURCE: Self-reported by organization
Board co-chair

Peter Adams


Board co-chair

Genevieve Adams

Organizational demographics

SOURCE: Self-reported; last updated 5/18/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data

Transgender Identity

No data

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 06/19/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
Policies and processes
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.